10:15-11:00am • Track 1

Proactive Program Management: 16 Strategies to Success

Maximizing a program’s success involves employing a wide variety of strategies in every aspect of management, from capitalizing on the latest technical advances to managing affiliate churn and everything in between. This session includes proven techniques for metrics analysis, removing roadblocks to affiliate growth, identifying competitive threats, and expanding to international markets presented by two award-winning industry veterans.

Jeannine Crooks
Client Services Manager
Affiliate Window

John LoBruttos
Director of Affiliate Solutions & Partnerships
Liquid Web, Inc.

 10:15-11:00am • Track 2

Identifying Your Affiliates - Thinking Outside the Box

I propose to provide a comparative analysis of differential recruitment techniques across three sectors:

1. Web Hosting
2. plus size fashion and
3. survey signups

Each is based on a case study using live examples of finding, recruiting and engaging affiliates across the different sectors. I’ll examine the different affiliate profiles in each area and the benefits of identifying and engaging affiliates outside your immediate sector to grow your program.

Chris Tradgett
Director
Publisher Discovery

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 11:05-11:50am • Track 1

Growing Your Affiliate Program with Performance Partnerships

The future of affiliate marketing is no longer limited to the traditional players. New partners have come into the mix that are shaping the affiliate channel. Brands are developing and managing strategic, large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. These partnerships are based on Cost Per Action (CPA) payout tied to advertiser goals, some risk taking by the publisher and centralized reporting, automatic payments and a standardized operating framework. Robert Glazer will explain the best ways to develop performance partnerships and how effective they can be for growing your business.

Robert Glazer
Founder and Managing Director
Acceleration Partners

 11:05-11:50am • Track 2

Optimizing Your Affiliates: How to Get Them To Drive Commerce

The problem on today’s marketers minds is not about awareness - it is about conversion. While affiliate marketing efforts may be seen, they’re often not being bought, leaving us all with the same question: How can our efforts result in more clicks, and more importantly, sales? By optimizing affiliates and bringing commerce to where consumers want to be - directly within the affiliate content itself.

In this session, Oliver Roup, an expert in content-driven commerce with 15+ years experience in the space, will share the five proven practices for affiliate marketers to create frictionless experiences for consumers, resulting in more commerce, increased engagement and stronger brand loyalty.

Oliver Roup
Founder & CEO
VigLink

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 1:00-1:45pm • Track 1

The Commission Splitting Conundrum

Many affiliate managers want to fairly compensate their affiliates for the efforts they contribute beyond last click. The question is what is the best method to accurately and fairly determine how commissions should be split between multiple affiliates involved in a transaction? Todd will walk you through the pros and cons of the various solutions for splitting commissions to help you determine if you a) should even consider it or b) how best to go about doing it.

Todd Crawford
Co-Founder
Impact Radius

 1:00-1:45pm • Track 2

To Be Announced

Session currently being confirmed. Check back soon.

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 3:15-4:00pm • Track 1

5 Enemies of Normal That Will Make Your Program Better

Striving to continuously improve is at the core of all industry leaders. As an affiliate manager, it can be a constant challenge to move the needle beyond what’s normal for your program. Whether your goal is to achieve performance from more than 5% of your affiliates, or invest time to identify and initiate the tools that will empower your affiliates to become more effective brand ambassadors - advancing your program is a must if you wish to remain competitive. In this session, you will receive actionable takeaways from five strategies that have proven successful in bettering programs of all sizes.

Tara McCommons
VP Sales and Marketing
LinkConnector Corporation

 3:15-4:00pm • Track 2

Migration Matters

Migration Matters. Erin Killian will present a case study from a successful program migration to the network & the overall process and best practices that went into the success. Highlight the different types of success you can see from increased revenue performance to engagement with your publisher base. Review best practices we have used in migrating multiple programs, outline the process from beginning to end, while focusing on the key areas to be watched & considered. Highlight all of the benefits attained once migration is complete. In outlining and reviewing all of the steps, we will show how simple & re-engaging a migration can be when operated, planned for, & executed flawlessly.

Erin Killian
Senior Director Agency Partner Program
Pepperjam

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 4:05-4:50pm • Track 1

How to Create a Resource Center to Drive Sales & Increase Reach

Discuss the importance of an affiliate resource center as part of an integrated marketing campaign that focuses on content affiliates, both affiliates and content niche. Will discuss the minimum requirements as well as additional components for increased interaction. Will provide examples of effective resource centers.

Stephanie Robbins
President
Robbins Interactive

Wade Tonkin
Affiliate Manager
Fanatics, Inc.

 4:05-4:50pm • Track 2

Traditional & Influencer Affiliate Programs. Understanding the Difference

In this session the differences between a traditional and influencer affiliate programs will be defined. The differences between the partner mix along with KPIs, traffic, performance and resource time involved will be detailed out and discussed in this interactive group session.

Martin Marion
Director of Digital Marketing
iAffiliate Management

 5:00-6:30pm

Networking Reception

 7:15pm

Dinner with Strangers

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