Speakers

Carla Arrindell

Client Services Director

OMG

With 9 years experience in affiliate marketing, Carla as Client Services Director for OMG UK brings a wealth of insight and expertise, developing and delivering robust strategies for a breadth of finance and utilities brands including Barclays, E.ON, Natwest, HSBC, Gocompare.com, M&S; Money, Churchill and Confused.com. Carla’s knowledge of the Finance vertical is unparalleled and she has been instrumental in developing OMG’s market leading service, combining best practise techniques and innovative solutions, to drive incremental value and strong ROI.

Jim Banks

CEO

Spades Media

Jim Banks is CEO of Spades Media who are performance marketing strategists working with premium advertisers delivering traffic, leads and sales across multiple internal distribution channels and through their network of quality publishers. Jim started his digital marketing career in 1999 and has bought media around the world, spending in excess of $100 million on performance marketing campaigns for clients and internal web properties. Jim has been involved in affiliate marketing since 2003 and been involved as a merchant, publisher and network, so has a unique perspective to all sides of the relationship.

Dorin Boerescu

CEO

2Parale

Dorin Boerescu is CEO of 2Parale.ro (part of Leo Burnett Romania, since 2012) – the biggest affiliate network in Romania. Serial entrepreneur with 15 years business experience, Dorin founded several advertising companies or publishing projects both in digital and traditional advertising, some of them being now top players in their industries. He made some succesful exits from some of them (i.e. hyperactive.ro or convertor.ro) and still holds minority shares in other companies (godmother.ro or agrafa.ro) He has an extensive understanding of CEE internet market and is passionate about growing online businesses in emerging markets. Since he become the biggest shareholder and CEO of 2Parale (in december 2009), the company grew more than 20 times, expanded in Bulgaria, acquired the 2Performant platform and is getting ready to become a global business.

Suzanna Chaplin

Business Development and Account Manager

Freemax Media

Suzanna Chaplin has worked at Freemax Media for 4 years. Her initial role was in account management growing accounts such as Halifax, LandRover and House of Fraser. Over the last year she has established Freemax Media’s presence in four new countries including France, Spain and Italy. Freemax Media now works with all the major agencies, networks and has established a network of direct clients in Continental Europe. Suzanna is now responsible for Business Development and is focusing on international growth and developing Freemax Media’s lead-generation platform.

Dan Cohen

Regional Director, UK & Ireland

Tradedoubler

Dan Cohen was promoted in August 2012 to Regional Director at Tradedoubler, Europe’s pioneer in performance-based digital marketing and technology. He is responsible for all advertiser, publisher, sales and mobile strategy for the company in the UK & Ireland. With nearly ten years of experience in digital marketing, Cohen was recruited into Tradedoubler UK in September 2011, to set up the Publisher Development Team. Cohen quickly established a new publisher strategy with a focus on publisher support and service. The team’s efforts were rewarded with two Publisher-voted prizes at the Performance Marketing Awards in May 2012: 'Best Publisher Support' and 'Publisher's Choice of Network.' Cohen then shortly moved to head-up the Client Services team at Tradedoubler, before being appointed Regional Director. Prior to Tradedoubler, Cohen held senior roles at dgm and TMP Worldwide, plus a variety of strategic roles across media companies such as ITV, Chrysalis Radio and GWR Radio.

John Coulson

Account Director

Commission Junction

John joined Commission Junction at the beginning of 2011 as an account manager. In his time at the company, he has built a reputation for driving innovation and maximising the effectiveness of his clients’ affiliate programmes. He moved into the role of account director in February 2013 and now heads up a team of account managers, overseeing his account portfolio from a strategic perspective.
Having achieved a 1st class honours degree in media studies and communication, John has worked in the media industry since the beginning of his career. After a brief editorial stint on the sports desk at the Independent, he moved to Guardian News and Media where he cut his teeth in the digital advertising industry, firstly as a sales executive before moving into account management.

Kevin Edwards

Strategy Director

Affiliate Window

Kevin Edwards has over nine years experience working for affiliate networks. Since joining Affiliate Window in 2006, Kevin has had a significant impact on the business, facilitating and deepening relationships with partners and strengthening the core management team He heads up the Strategy team as Strategy Director with responsibility for producing research, implementing best practice and providing analysis for key clients. He’s also former Chair for the IAB's Affiliate Marketing Council.

Andrew Firmin

Online Customer Acquisition Manager

Argos

Andrew started in online marketing in 2008 after several years in the Argos buying function. Having gained a firm grounding in all areas of digital marketing including PPC, SEO, Price Comparison and Affiliates Andrew became the first dedicated Argos Affiliate Manager in 2010, to then become Online Customer Acquisition Manager in late 2011.

Florian Gramshammer

UK Country Manager

Commission Junction

Florian Gramshammer joined Commission Junction in August 2007 as sales manager; he quickly moved through the ranks being promoted to UK country manager in January 2011. Within this role, Florian is responsible for managing the commercial aspects of the UK business, growing the current client base and taking a senior role in developing marketing strategy and direction. Prior to joining ValueClick, Florian was key account director at Emailvision where he managed strategic commercial relationships with UK's top clients including B&Q;, Eurostar and Sainsbury's. Florian also has experience with global analyst house Gartner where he worked for three years as an international account manager. The role involved pan-European management of clients including such blue-chip companies as Microsoft and IBM.

Simon Hofmeister

Account Director & Client Strategist

Affiliate Window

Simon has been at Affiliate Window for 4 years during which time he has managed major telecoms brand accounts Sky and O2 as well as lead a team of client services staff managing brand accounts across multiple sectors. He currently splits his time between client services as Account Director on the Sky Digital affiliate programme and the strategy team as a Client Strategist.

Steve Jackson

Founder & Chief Analytics Officer

Quru Oy

A well known analyst and consultant in the analytics and digital marketing space. Author of 2 books (Cult of Analytics - Elsevier 2009 & The Sucking Manifesto (release in summer 2013) Steve has saved or made his clients hundreds of millions of Euros since he started working in the space in the middle of the dot bomb era. Currently focusing on improving digital marketing and analytics activities across his client base (now numbering about 50 clients including Nokia, Rovio, Marimekko, KONE to name a few). Also responsible for developing the internal competence of the analytics, testing and digital marketing teams in Quru. In his spare time he can often be found fishing or pulling out his hair watching SAFC.

Graham Jenner

Head of Client Strategy

TopCashBack

Graham is Head of Client Strategy at TopCashBack. Having joined the company in 2011 he has helped to establish TopCashback’s London presence. His role involves building and developing relationships with clients and affiliate networks to identify new and exciting opportunities. Graham works with some of the leading brands in the UK, giving him a well-rounded perspective on a number of different verticals. During his time at TopCashback, Graham has played a big part in creating both compelling and award winning campaigns for clients. Happy to share ideas and insight, he regularly writes guest posts for AM Navigator and Smart Insights helping to promote Affiliate Marketing to people within and outside the industry. In 2012 Graham was Shortlisted for Hot Shot Rising Star at the Performance Marketing Awards. Prior to joining TopCashBack Graham worked at Digital Window looking after key clients such as T-Mobile and Game and Euroffice.

Warrick Lambert

Commercial Director

Freemax Media

Warrick is Commercial Director for Freemax Media - a full-service email marketing agency with over 5 years experience in delivery, design and results. Generating on-brand campaigns for over 650 advertisers. Warrick has worked in the performance marketing sector for over 8 years, including previously running the client services team as Head of Account Management for buy.at & as Head of New Business for Genie Ventures. In his current role Warrick oversees the day to day running of Freemax Media’s operations in both the UK & Europe as well as focusing on new business and expanding into new sectors.

Ed Lovelock

Affiliate Manager

Argos

As Affiliate Manager for Argos, Ed is responsible for both the strategy and day-to-day running of the Argos Affiliate Programme. Managing one of the largest affiliate programmes in the UK, central to Ed’s role is ensuring continual growth of the Programme for both Argos and their affiliates. In an increasingly competitive online market, exploring new opportunities within the affiliate channel is vital, enabling Argos to identify new customers and drive them through to Argos.co.uk.

Sandra McDill

Global Client Services Director

TagMan

Sandra McDill is the Global Client Services Director at TagMan, the Data Marketing Platform. Prior to TagMan she was the Client Services Director for Tradedoubler North West, and has worked across multiple digital disciplines including Affiliate, PPC, SEO, Mobile, Display, Technology and Social for the past 9 years. She has previously spoken at events including IAB Engage, econsultancy JUMP, TD Summit, TagMeet and A4U Expo and has won numerous awards for clients including NMA, Revolution, IMA, PMA and for herself after being named one of Media Weeks 30 under 30 in 2010. Sandra has a Master’s degree in Marketing and also lectures for the Digital Marketing Institute on the topic of Future Digital Trends and as a guest lecturer at Bournemouth University on Affiliate Marketing.

Clare O’Brien

Industry Programmes Consultant

IAB UK

Clare O’Brien, Industry Programmes Consultant for the IAB, is a marketing and communications professional with a background in press and broadcast advertising sales, journalism and PR. Much of her career is rooted in the publishing and IT industries and has been involved with the digital media industry, specialising in content development, distribution and management for much of the last decade. Her role at the IAB includes working with members to develop industry programmes for the Affiliate Marketing, Online Lead Generation and B2B Councils while as part of the Industry Programmes team, creating initiatives that support the business environment for the IAB’s members.

Alexander Polyakov

COO

GdeSlon.ru

Co-founder of Russia's first eCommerce affiliate network, Gde Slon (Affiliate Elephant), Alexander Polyakov serves the company's COO. As a frequent speaker at major industry events, Alexander possesses vast experience in Eastern European digital marketing, doing business in Russia, and affiliate marketing. Alexander graduated from St. Petersburg State Polytechnic University with red diploma (diploma with honours) and worked in a number of international market and business strategy consultancy companies.

Duncan Popham

Managing Director

Total Search Solutions

Duncan begin working in digital in 2000. After occupying director level positions at both a search engine marketing company and at affiliate network DGM he moved to become a full-time affiliate. Seven years ago he founded Total Search Solutions, a digital acquisition agency focusing on Affiliate Management and Search Engine Marketing. A keen advocate of ethics in online marketing, Duncan has been intrinsically involved in the continued development of the UK affiliate marketing landscape.

Neil Ranatunga

Head of Mobile

TradeDoubler

Neil Ranatunga has been working in online marketing since 2004, starting at a small start-up, uSwitch.com. Spending four years both as Product Manager and Affiliate Manager, he was responsible for developing their product proposition and affiliate strategy. When he left, uSwitch had been sold to EW Scripps for $366 million and the company had become a “super affiliate”. Joining Tradedoubler in 2009, Neil has worked with a number of clients, both blue chip and niche, developing their performance marketing strategies across multiple verticals and multiple countries, as well as managing a team of Account Managers. Seeing the latent opportunity in mobile marketing as a significant growth area for performance marketing, Neil moved over to become Head of Mobile for UK & Ireland in July 2012. He now runs Tradedoubler’s mobile proposition, overseeing its strategic development and advising merchants and affiliates on how to expand their mobile footprint.

Adam Riemer

President

Adam Riemer Marketing

Adam is the founder of Adam Riemer Marketing, LLC. (ARM). Adam has over 10 years of online marketing experience and is the trusted source for strategy, campaign creation & execution for companies from the Fortune 500 to mom & pop shops. Adam has spoken and been booked on panels internationally at various conferences & events. Some of the topics he has spoken on, and some of the services he can offer your company include; affiliate marketing, PPC, SEO, CSEs, email optimization, channel development, sales funneling, online strategy, user experience & conversion rate optimization & more. Prior to starting ARM, Adam worked in house at various Inc. 500 companies. He played a key role in the strategy & the implementation of their campaigns helping them grow into multi-million dollar corporations. Adam would like to invite you to join his managed programs as well as contact him at adamr (at) adamriemer (dot) me if he can help with your marketing.

Helen Southgate

Managing Director

affilinet UK

Helen Southgate is Managing Director of affilinet UK. Prior to Affilinet Helen was at BSkyB for three and a half years, she started in Sept 2009 as Senior Online Marketing Manager for PPC and Affiliates before taking on the role of Online Marketing Controller for Strategy and Planning in January 2012. Helen has worked in the online industry since 2002, with a solid background in online performance marketing working at affiliate networks Deal Group Media and Silvertap before joining Sky.

Jason Spievak

Co-Founder & CEO

RingRevenue

Jason Spievak is the co-founder and CEO of RingRevenue, the leading provider of telephony solutions to the performance marketing industry. Nearly all leading U.S. performance ad networks license RingRevenue’s platform, including Commission Junction, LinkShare, the Google Affiliate Network, and more than a hundred others. Prior to RingRevenue, Jason was Director and Chief Financial Officer at CallWave, a VoIP software and service provider based in Santa Barbara, California. Jason led CallWave’s successful IPO in 2004. Prior to CallWave, Jason was a Vice President in the technology mergers and acquisitions group in Broadview International's Silicon Valley office, where he led the execution on more than $1.25 billion of successful M&A; transactions. Before joining Broadview, Jason held product management roles with Netopia, where he helped the company complete its successful IPO in 1996, and also with Nextel Communications. Jason is a member of the boards of directors of RingRevenue and iFluidics. He is also a member of the non-profit boards of directors of the Performance Marketing Association, the UCSB Economic Forecast, Peabody Charter School, and the Teddy Bear Cancer Foundation. He is also a co-founding general partner of Persistence Partners, an early stage technology venture investment fund. Jason earned his MBA from the Kellogg School at Northwestern University and his BA from UC Santa Barbara. He lives in Santa Barbara, California, with his wife and three children.

Julia Stent

Director of Telecoms

uSwitch

Julia Stent is a Director at uSwitch.com, the UK's leading home services comparison site. Julia oversees commercial strategy, ensures uSwitch delivers best-in-class client relationships across all products and develops team structures to deliver first-rate products to market. Julia can draw on experience from all facets of the performance marketing industry, having lent her hand to both affiliate, merchant and network. Currently, Julia is responsible for driving forward one of the UK's largest and most innovative affiliate companies as recognised in their recent a4uAwards. Julia previously was Affiliate Manager at Vodafone where she steered the affiliate channel to become central to their UK online marketing, as well as exporting key strategies and partners to Vodafone's territories across Europe. Completing the set with network experience, Julia was also Client Strategist at Affiliate Window where she worked prior to her time at Vodafone. When not championing the role of affiliates within the telecoms industry, Julia has also been an active member of the IAB Affiliate Marketing Council since its formation.

Andrew Warren-Payne

Senior Research Analyst

Econsultancy

Andrew Warren-Payne is a senior research analyst at Econsultancy where he works on producing industry-leading research, briefings, and best practice guides for the digital marketing industry. Andrew is currently working on the Affiliate Marketing Buyer's Guide which provides supplier details and selection advice for those looking for an affiliate partner or network. Prior to working at Econsultancy, Andrew worked with startups in both London and Seattle with their digital marketing strategies. He is a graduate of the University of Oxford, where he learnt the foundations of his digital knowledge by starting out as an independent affiliate marketer.

Matthew Wood

Founder

A4U

With 15 years experience in Performance Marketing, Matthew is a Global thought leader and speaker within the sector.  An entrepreneurial Publisher in his own right he founded a team that has successfully programmed Performance Marketing Conferences in the UK, Germany, the Netherlands and Spain. In addition to organising the World's largest Performance Marketing Awards, now in it's 7th Year. Matthew was also the driving force behind the launch of Performance Marketing Insights, New York; A fresh 2 day conference challenging best practices. Continuing to diversify as an Entrepreneur Matthew was an investor at Vouchercloud, which was successfully acquired by Vodafone PLC in Q3 2012. The Vouchercloud platform is Europe's largest Mobile APP for couponing and has operations in the UK, Ireland, Malta, the Netherlands and Germany. Matthew continues to steer both the Performance Marketing revenue strategy, Lead the affiliate team as well as steering Product Development.