Posts Tagged ‘Tim Ash’

Tim Ash has been a long-standing supporter of Affiliate Management Days. In 2012 his keynote speech kicked off our very first conference. He then also held his infamous “rapid fire” style Live Landing Page Critiques at the following three AM Days conferences (one in Fort Lauderdale, FL and two shows in San Francisco, CA).

Time flies, and I am excited to announce that in 2016 Tim will be back to keynote our eighth show in San Francisco, where he will talk about mobile marketing for advertisers and affiliate managers. Then, on the following day he will also hold his legendary conversion rate optimization session — also at AM Days 2016.

If you are not yet familiar with Tim Ash, here is his short bio:

Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of Conversion Conference the first international conference series focused on improving online conversions.

Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm.

Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim’s deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm. [source]

Don’t miss him and more than 20 other speakers that will deliver top-notch content at the upcoming Affiliate Management Days conference! Register here now.

In the framework of our already-traditional per-conference speaker interview series, leading up to Affiliate Management Days SF 2014, I have interviewed a speaker who has spoken at every single U.S. AM Days so far (including his stellar How to Repel Affiliates With Horrible Landing Pages keynote speech at our inaugural show in 2012).

Not only is he a digital marketer I respect greatly; I am also honored to call him my friend. Of course, I am referring to Tim Ash of SiteTuners.

The two central topics of Tim’s responses to my questions have been conversion and mobile marketing.

For instance, when asked about an “area that every affiliate manager should be paying more attention too,” Tim said:

Conversion. Unless you actually have an absolutely unique product or service that people are willing to walk on broken glass to get to, the reality is that you are probably peddling something that has lots of competition in the minds of your audience.

Since you are reaching the ultimate buyers through an affiliate intermediary, you must influence and attract these middle-men. Since affiliates are all very practical mercenaries, you must have the best performing offers and pages.

The best way to lock in the loyalty of super affiliates is to relentlessly focus on your conversion rates and put more money in their pockets.

When, however, I asked him to “leave online advertisers, merchants and affiliate managers with one piece of advice for 2014,” without second thought Ash said:

Go do mobile versions of your top-performing offers!

You may read the full interview at SmallBizTrends.com or hear Tim speak at AM Days SF 2014 in just 5 weeks!

I am excited to announce that we have finalized the agenda for Affiliate Management Days East 2012 which is set to take place in Fort Lauderdale, Florida on 9-10 October, 2012.

There is a total of 32 speakers (see their bios here), including such luminaries of Internet marketing as Joanna Lord (SEOmoz), Hunter Boyle (AWeber), Tim Ash (SiteTuners), David Szetela (Bionic Click) and Brad Geddes (CertifiedKnowledge.org), as well as such affiliate marketing stars as Carolyn Kmet (Groupon), Todd Crawford (Impact Radius), Brian Littleton (ShareASale), Rebecca Madigan (Performance Marketing Association), Peter Hamilton (HasOffers), Kevin Edwards (Affiliate Window), Ali Pasha (Google Affiliate Network), and many many others. It is going to be one amazing show!

The three keynotes I’ve arranged for you will be as follows:

1. Rebecca Madigan will focus on “Navigating Big Issues” giving you a big picture look at the value of compliance, education, managing your CEO’s expectations, attribution, and why you need to think big in order to promote growth in your affiliate program.
2. Brad Geddes in his “Building a Brand When No One Cares Who You Are” speech will discuss how to get customers to care about your business. Both through affiliates, or other channels, you can successfully build your brand, growing a solid database of loyal customers.
3. David Szetela will concentrate on “Search, Affiliates and the Future of Personal Computing” and how you can anticipate the coming paradigm shifts that can either threaten or supercharge the way you do business through affiliates.

There will also be things on the agenda that will be quite different from the our first show in San Francisco earlier this year. The three I’d like to emphasize here are:

1. OPMs — Surprisingly, but we’ve had only a couple of OPMs presenting in SF in April. Many of them have tremendous experience; hence, the surprise… This time, however, we have a quite a few on the agenda (Mike Nunez of AffiliateManager.com, Daniel Feinberg of GTO Management, Robert Glazer of Acceleration Partners, Rick Gardiner of Gardiner Media Group).
2. Panel with affiliate networks — As you can see on the agenda, there will be no morning keynote on Day 2. Instead, we’re doing something very different this time: a panel with higher level execs from all major affiliate networks (the already-confirmed panelists include Jessica Breslav of Commission Junction, Tony Nelan of Google Affiliate Network, Brian Littleton of ShareASale, Kevin Edwards of Affiliate Window, and Todd Crawford of Impact Radius). “The Role of the Network” panel will run for 1.5 hours in the course of which the network reps will discuss what role of the network in areas such as affiliate screening, fraud monitoring, program management and more.
3. New topics — We’ll have sessions on topics which weren’t covered in much depth in San Francisco (e.g.: a session on FTC and state actions, a panel on affiliate automation tools, a session on mobile commerce in affiliate marketing, etc)

So, what are you waiting for? Come register while the Super Early Bird rate is still on (it won’t last for longer than 15 more days)! I’m looking forward to meeting you at the show.