Posts Tagged ‘LinkConnector’

In anticipation of his participation at Affiliate Management Days on the keynote panel, 2016 Affiliate State of the Union, our very own Geno Prussakov interviewed Choots Humphries, Co-President of LinkConnector. View the Q-and-A below to learn about Choots’ thoughts on the current state of affiliate marketing, in general, and affiliate management, in particular. Also, see what’s in store for AM Days 2016.

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Question: If you were to emphasize one important issue that every affiliate manager should be paying more attention to, what would it be and why?

Choots: For retailers, arming affiliates with data is paramount to helping them uncover new and optimize existing promotional efforts with your brand.

This could be as simple as providing information around your top 10 selling products, the seasonality trends of your brand, or deeper data points such as KPIs across various device types.

In our ever evolving digital marketing landscape, affiliates are the ones at the forefront of creativity.  Ensure they have the data needed to fuel their strategies and effectively advocate for your brand.

Question: What was the most important marketing lesson that you learned in 2015? 

Choots: Turnover (i.e., employee attrition) is inherent in any industry.  The fundamental core (and driver of success) of the affiliate marketing industry is that of building relationships.  When key personnel of customer relationships leave for new endeavors, it is ever more critical to take the time to share your knowledge and nuggets of insight with new contacts. Doing so will help to offset hiccups and help the partnership continue to thrive.

Question: What do you believe to be the main areas of opportunity in 2016 – for online marketers, in general, and for affiliate marketers, in particular?

Choots: For online marketers, mobile continues to dominate as an epic area of opportunity.  Opportunity that exists beyond smartphones and tablets.

Essential in 2016 will be prioritizing your mobile strategy to appropriately include the various device types (e.g., wearables & automobiles) while ensuring the cross-device affiliate tracking.

Even more specific to affiliate marketing, social marketing represents significant opportunity.  Advertisers are all about securing influencer relationships for their brands.  Leveraging proven affiliate expertise to influence your audience and deliver revenue via social marketing will provide an edge for affiliates.

Question: What do you believe to be the biggest challenge advertisers with affiliate programs face, and what steps could help them overcome it?

Choots: Internet Sales Tax Reform will continue to be a big challenge.  More states continue to pass Affiliate Nexus Tax laws, crippling the livelihood of thousands of affiliate marketers and ceasing revenue opportunities for advertisers.  To help in overcoming this, we need more industry leaders to advocate in support of the Marketplace Fairness Act; a bill that will essentially eliminate the Affiliate Nexus Tax laws.  Join and / or donate to the Performance Marketing Association to help make a difference.

Question: Please give us 1-3 reasons why marketers should attend the AM Days 2016 keynote panel presentation, 2016 Affiliate State of the Union.

Choots: The ‘2016 Affiliate State of the Union’ keynote panel will be an invaluable opportunity for marketers to hear from the frontlines about the newest technologies to empower program growth, effective solutions to help you harness this year’s industry trends and, last but not least, the chance to hear questions from your industry peers as they seek solutions to overcome specific obstacles.

Question: If you were to leave online advertisers, merchants and affiliate managers with one piece of advice, what would it be?

Choots: Don’t underestimate the opportunities that could be gained from collaborating with your competition.

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Don’t miss Choots’ participation on the keynote panel, 2016 Affiliate State of the Union, at Affiliate Management Days on Tuesday, April 5, 2016, from 8:40am-10:25am. Click here to register for attendance.

They have been among our most loyal sponsors, supporting our shows in 2013, 2014, and 2015, and I am excited to welcome LinkConnector back as a Bronze Sponsor of AM Days 2016!

If you are not familiar with LinkConnector affiliate network, here is some information about them:

Founded in 2004, LinkConnector is a Performance Marketing Network whose unique online application helps merchants and their affiliates build strong, strategic partnerships to maximize online revenues. LinkConnector maintains extreme network quality by rigorously backing its zero-tolerance fraud policy. This network has introduced exclusive technologies to the market that give its merchants and affiliates a strong advantage. With its custom tracking solutions and proprietary technologies (such as the Product Feed Search API, Coupon Compliance and patented Naked Link Technology), LinkConnector is serving many large online retailers and many of the industry’s most influential affiliates.

LinkConnector is operating as the fastest growing Performance Marketing Network—especially among Internet Retailer Top 500 companies (LinkConnector is the Top 6 Vendor to IR 500 companies). LinkConnector is an Inc. 500|5000 company and a Top 4 Most Popular network. [source]

Thanks, LinkConnector! Looking forward to seeing your team in less than three months, as well as hearing Tara McCommons speak on the affiliate marketing technologies to boost social penetration and Choots Humphries participate on our keynote panel.

Among the other AM Days 2016 sponsors/exhibitors you will find eBay Enterprise Affiliate Network and HasOffers by TUNE. For open sponsorship opportunities contact Paul Gillis.

Today I am excited to welcome aboard our newest sponsor and exhibitor, LinkConnector affiliate network.

It is really more of a welcome back as they also sponsored AM Days both in 2013 and in 2014. As many of our other sponsors they are coming back for Affiliate Management Days 2015 as well, and we sincerely appreciate this loyalty!

Here is more about LinkConnector in their own words:

Founded in 2004, LinkConnector is a Performance Marketing Network whose unique online application helps merchants and their affiliates build strong, strategic partnerships to maximize online revenues. LinkConnector maintains extreme network quality by rigorously backing its zero-tolerance fraud policy. This network has introduced exclusive technologies to the market that give its merchants and affiliates a strong advantage. With its custom tracking solutions and proprietary technologies (such as the Product Feed Search API, Coupon Compliance and patented Naked Link Technology), LinkConnector is serving many large online retailers and many of the industry’s most influential affiliates.

LinkConnector is operating as the fastest growing Performance Marketing Network—especially among Internet Retailer Top 500 companies (LinkConnector is the Top 6 Vendor to IR 500 companies). LinkConnector is an Inc. 500|5000 company and a Top 4 Most Popular network. [source]

Once again, thank you for your ongoing support, LinkConnector!

Other AM Days 2015 sponsors/exhibitors include LeadsPedia, AM Navigator, eBay Enterprise Affiliate Network, and HasOffers by TUNE. We still have a couple of exhibit hall tables left. For open opportunities contact Paul Gillis.

For their second time in a row, after a successful show on the Bronze level of sponsorship in 2013, LinkConnector returns to sponsor Affiliate Management Days in 2014, but now on the Gold level!

LinkConnector is an affiliate network. Here is what they do exactly (in their own words):

Founded in 2004, LinkConnector is a Performance Marketing Network whose unique online application helps merchants and their affiliates build strong, strategic partnerships to maximize online revenues. LinkConnector maintains extreme network quality by rigorously backing its zero-tolerance fraud policy. LinkConnector has introduced exclusive technologies to the market that give its merchants and affiliates a strong advantage. With its custom tracking solutions and proprietary technologies (such as the Product Feed Search API, Coupon Compliance and patented Naked Link Technology), LinkConnector is serving many large online retailers and many of the industry’s most influential affiliates.

LinkConnector is one of the top networks operating as the fastest growing Performance Marketing Network—especially among Internet Retailer Top 500 companies as a Top 6 Vendor to IR 500 companies. LinkConnector is an Inc. 500|5000 company and a Top 5 Most Popular network. [source]

Thank you for your continued support, LinkConnector! We look forward to seeing you in San Francisco next month!!

We still have more Gold Level sponsorships available, and a number of other open opportunities. But you want to act fast! With the show being just five weeks away, there isn’t much time left to be included in the Conference Guide. See the sponsorships options here and let Paul know if you’re interested in any of them.

I am excited to bring you the first confirmed sponsor of Affiliate Management Days West 2013 — LinkConnector affiliate marketing network.

I remember meeting them for the first time at our first conference in San Francisco in March 2012. Glad to announce that in April 2013 they will also be there, yet no longer in an “attendee” status, but as a sponsor.

Here’s how they themselves describe what they are, and what they do:

Founded in 2004, LinkConnector is a Performance Marketing Network whose unique online application helps merchants and their affiliates build strong, strategic partnerships to maximize online revenues. LinkConnector maintains extreme network quality by rigorously backing its zero-tolerance fraud policy. And, with its custom tracking solutions and proprietary technologies (such as the Product Feed Search API, real-time reporting console and Naked Link Technology®), LinkConnector is serving many large online retailers, including more than a dozen Internet Retailer Top 500 merchants, and many of the industry’s most influential affiliates.

LinkConnector is operating as the fastest growing Affiliate Marketing Network — especially among Internet Retailer Top 500 companies. LinkConnector is an Inc. 500|5000 company and a Top 20 network.

Once again, welcome aboard, LinkConnector! We appreciate your support!!

If you are reading this as a potential sponsor/exhibitor, you may view all the sponsorship opportunities at our April 16-17 2013 conference here. We have something for every budget.