Posts Tagged ‘learn affiliate management’

I am excited to announce that we have finalized the agenda for Affiliate Management Days East 2012 which is set to take place in Fort Lauderdale, Florida on 9-10 October, 2012.

There is a total of 32 speakers (see their bios here), including such luminaries of Internet marketing as Joanna Lord (SEOmoz), Hunter Boyle (AWeber), Tim Ash (SiteTuners), David Szetela (Bionic Click) and Brad Geddes (CertifiedKnowledge.org), as well as such affiliate marketing stars as Carolyn Kmet (Groupon), Todd Crawford (Impact Radius), Brian Littleton (ShareASale), Rebecca Madigan (Performance Marketing Association), Peter Hamilton (HasOffers), Kevin Edwards (Affiliate Window), Ali Pasha (Google Affiliate Network), and many many others. It is going to be one amazing show!

The three keynotes I’ve arranged for you will be as follows:

1. Rebecca Madigan will focus on “Navigating Big Issues” giving you a big picture look at the value of compliance, education, managing your CEO’s expectations, attribution, and why you need to think big in order to promote growth in your affiliate program.
2. Brad Geddes in his “Building a Brand When No One Cares Who You Are” speech will discuss how to get customers to care about your business. Both through affiliates, or other channels, you can successfully build your brand, growing a solid database of loyal customers.
3. David Szetela will concentrate on “Search, Affiliates and the Future of Personal Computing” and how you can anticipate the coming paradigm shifts that can either threaten or supercharge the way you do business through affiliates.

There will also be things on the agenda that will be quite different from the our first show in San Francisco earlier this year. The three I’d like to emphasize here are:

1. OPMs — Surprisingly, but we’ve had only a couple of OPMs presenting in SF in April. Many of them have tremendous experience; hence, the surprise… This time, however, we have a quite a few on the agenda (Mike Nunez of AffiliateManager.com, Daniel Feinberg of GTO Management, Robert Glazer of Acceleration Partners, Rick Gardiner of Gardiner Media Group).
2. Panel with affiliate networks — As you can see on the agenda, there will be no morning keynote on Day 2. Instead, we’re doing something very different this time: a panel with higher level execs from all major affiliate networks (the already-confirmed panelists include Jessica Breslav of Commission Junction, Tony Nelan of Google Affiliate Network, Brian Littleton of ShareASale, Kevin Edwards of Affiliate Window, and Todd Crawford of Impact Radius). “The Role of the Network” panel will run for 1.5 hours in the course of which the network reps will discuss what role of the network in areas such as affiliate screening, fraud monitoring, program management and more.
3. New topics — We’ll have sessions on topics which weren’t covered in much depth in San Francisco (e.g.: a session on FTC and state actions, a panel on affiliate automation tools, a session on mobile commerce in affiliate marketing, etc)

So, what are you waiting for? Come register while the Super Early Bird rate is still on (it won’t last for longer than 15 more days)! I’m looking forward to meeting you at the show.

Remember my Friday morning post regarding March 2 being the last day to save $200-350 on your Affiliate Management Days SF 2012 passes?

I have some good news for you!

Due to popular demand, and to stay true to the conference’s actual dates, we have decided to extend this deadline until the end of day on March 7:

So, if you’re seriously contemplating attending [and here are just a few good reasons to do so], remember that by buying your pass online by midnight (Pacific Time) on March 7, you will save $200-350 off the onsite price. For team registrations see the post on group discounts.

The clock is ticking, and it’s not only already calendar Spring outside, but also, the first-ever Affiliate Management Days conference is just around the corner (only 6 days away)!

In my today’s post, I’d like to draw your attention to the fact that today is the last day to register at AM Days SF 2012 at a regular price:

As you can see from the above screenshot, the pass prices will go up $200 tomorrow.

Just to be clear: we’re always operating by the time zone of the conference location; so, in the above case, you want to go by Pacific Time.

It’s gonna be one exciting conference. Just look at the SF2012 agenda and our speaker lineup! We’ll learn from the experience (and case studies) of Google, eBay, BestBuy.com, JCPenney, and many others. Brands like Amazon, Kohl’s, Zappos, Experian, LifeLock, LivePerson, Sandals and InterContinental have already registered to attend (many in teams). Have you?

I do hope to see you there too (and will happily autograph your complimentary copy of my latest manual on affiliate program management).

See you in San Francisco!

Only ten days left until the first-ever affiliate management conference, Affiliate Management Days, the first of which is taking place in San Francisco on March 8-9, 2012.

Only four days left until the conference pass price goes up $200. So, if you’re contemplating attending our SF show, you want to register soon.

If you’re still undecided, here are 7 reasons why I believe every affiliate manager should seriously consider attending:

1. Education — In the course of two 10-hour days we will hear 4 keynote sessions (any one of which will pay off your trip to the conference), and 24 breakout sessions [see the full agenda here] touching nearly every possible aspect of affiliate management
2. “Pick-their-brain” opportunities — We all know how important the student-teacher ratio is in traditional educational contexts. Well, at our first conference in San Francisco we’re expecting a pretty high attendee-speaker ratio; which will give attendees an amazing opportunity to spend time with our top notch speakers/presenters, getting their questions answered in a face-to-face one-on-one mode.
3. “Cream of the crop” speakers — Did you know that besides being stellar marketers and entrepreneurs, our San Francisco speakers graduated from some of the top universities in the world? We will have graduates of Yale, Harvard, Cambridge, Oxford, MIT, University of Pennsylvania, University of California Santa Barbara, University of Melbourne, as well as such top business schools as Wharton, Kellogg, and Booth.
4. Opportunity to meet the legends — Affiliate marketing legends such as as Todd Crawford, Kim Rowley, Sam Harrelson, Karen Garcia, Rebecca Madigan, and Jason Spievak are coming to speak and network. Additionally, we will also have such digital marketing celebrities as Tim Ash, Linda Bustos, and Chris Goward attending, speaking, and available for networking.
5. Unparalleled attendee networking — AM Days is geared specifically towards affiliate managers, and as tweeted earlier, we’re happy to report that affiliate managers of such companies as Amazon, eBay, BestBuy, Zappos, Kohl’s, JC Penney, LifeLock, LivePerson, Intercontinental Hotel Group, Sandals, and many others have already registered to attend. Where else will you have an opportunity to network with fellow-affiliate managers in one room?
6. Professional forum — As mentioned elsewhere, AM Days is much more than an educational and networking event. It was conceived as a “professional forum where affiliate management problems and challenges could be discussed in a very targeted and solutions-oriented manner”.
7. Autographed manual for everyone — And if all of the above were not enough, every paid attendee will receive a complimentary copy of my latest book, which I will happily autograph for you. So, do grab me to do so.

Again, the rates go up in just 4 days. So, if you’re coming, and want to save at least $200 (see this post of mine on how you can save even more), make sure you register by EOD March 2, 2012.

I look forward to shaking your hand!!