In anticipation of his presentation at Affiliate Management Days entitled Detecting & Preventing Affiliate Theft, our very own Geno Prussakov interviewed Adam Riemer, President at Adam Riemer Marketing. View the Q-and-A below to learn more about Adam’s thoughts about affiliate marketing, in general, and the management of affiliate programs, in particular. Also, glimpse what’s in store for the AM Days 2016 conference.
Question: If you were to emphasize one important issue that every affiliate manager should be paying more attention to, what would it be and why?
Adam: Attribution. Even partners who refer 80% new customers might not be adding much if any value. The true test is knowing how the person found you, when the affiliate interacted with them and if the sale would have closed without them.
Question: What do you believe to be the main areas of opportunity in 2016 – for online marketers, in general, and for affiliate marketers, in particular?
Adam: SEO…soo many huge stores and merchants are failing on content and answering questions. By knowing what Google is looking for and making it happy with quick loading pages and content optimized to provide solutions, you can build a resource that drives traffic and revenue.
Question: What do you believe to be the biggest challenge advertisers with affiliate programs face, and what steps could help them overcome it?
Adam: Realizing what adds value to a partner when you’re doing recruitment and keeping your affiliate manager focused. Affiliate recruitment is very tedious and boring…however customizing each email and outreach is the key to driving success. Creating a rewards system that also gives you a break from the same boring thing is hard to do but vital in order to keep your manager motivated. By keeping your manager motivated you can keep them focused on making all outreach relevant for the potential partner. By creating a good pitch that is relevant, you can beat out other vendors and get more partners to join your programs. That is the hardest thing for affiliate programs.
Question: Please give us 1-3 reasons why marketers should attend your AM Days 2016 presentation, Detecting & Preventing Affiliate Theft.
- You’ll learn to detect theft in many forms and how to explain it to others
- Discover how to attribute affiliate’s value properly
- You’ll learn how to optimize your affiliate’s sites so that they earn more and in turn become loyal to you. This could also result in more sales for you.
- You’ll be able to go home and save your company money as well as have advice on growing revenue
- You’ll learn some tools you can use to track, monitor and remove theft or poaching
Question: If you were to leave online advertisers, merchants and affiliate managers with one piece of advice, what would it be?
Adam: Go with what your gut tells you when you have questions about an affiliate. Listening to the network recommendation or affiliate saying they’re following your guidelines is the biggest mistake I see.