Full Agenda

Full Agenda
Day 1, Tuesday, May 16, 2017

7:30-8:30am

Registration


7:30-8:30am

Networking Breakfast


8:30-8:45am

Conference Chair Opening Remarks

Geno Prussakov Geno Prussakov
Chair
Affiliate Management Days


 8:45-9:30am

Keynote:

Keynote currently being confirmed. Check back soon.


9:30-9:50am

Diamond Sponsor Presentation


9:50-10:15am

Exhibits & Morning Coffee Break

[ Top of this page ] [ Agenda overview ]


 10:15-11:00am • Track 1

Proactive Program Management: 16 Strategies to Success

Maximizing a program’s success involves employing a wide variety of strategies in every aspect of management, from capitalizing on the latest technical advances to managing affiliate churn and everything in between. This session includes proven techniques for metrics analysis, removing roadblocks to affiliate growth, identifying competitive threats, and expanding to international markets presented by two award-winning industry veterans.

Jeannine Crooks Jeannine Crooks
Client Services Manager
Affiliate Window

 

Jeannine Crooks John LoBruttos
Director of Affiliate Solutions & Partnerships
Liquid Web, Inc.

 


10:15-11:00am • Track 2

Identifying Your Affiliates – Thinking Outside the Box

This session will present a comparative analysis of differential recruitment techniques across three sectors:

  1. Web Hosting
  2. Fashion
  3. Surveys

Each is based on a case study using live examples of finding, recruiting and engaging affiliates across the different sectors. Chris will examine the different affiliate profiles in each area and the benefits of identifying and engaging affiliates outside your immediate sector to grow your program.

Van Chappell Chris Tradgett
Director
Publisher Discovery

 

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 11:05-11:50am • Track 1

Growing Your Affiliate Program with Performance Partnerships

The future of affiliate marketing is no longer limited to the traditional players. New partners have come into the mix that are shaping the affiliate channel. Brands are developing and managing strategic, large-scale performance partnerships such as marketing, business or other digital partnerships on a global basis. These partnerships are based on Cost Per Action (CPA) payout tied to advertiser goals, some risk taking by the publisher and centralized reporting, automatic payments and a standardized operating framework. Robert Glazer will explain the best ways to develop performance partnerships and how effective they can be for growing your business.

Robert GlazerRobert Glazer
Founder and Managing Director
Acceleration Partners

 


 11:05-11:50am • Track 2

Optimizing Your Affiliates: How to Get Them To Drive Commerce

The problem on today’s marketers minds is not about awareness – it is about conversion. While affiliate marketing efforts may be seen, they’re often not being bought, leaving us all with the same question: How can our efforts result in more clicks, and more importantly, sales? By optimizing affiliates and bringing commerce to where consumers want to be – directly within the affiliate content itself.

In this session, Oliver Roup, an expert in content-driven commerce with 15+ years experience in the space, will share the five proven practices for affiliate marketers to create frictionless experiences for consumers, resulting in more commerce, increased engagement and stronger brand loyalty.

Oliver Roup Oliver Roup
Founder & CEO
VigLink

 

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11:50am-12:00pm

Gold Sponsor Presentations



12:00-1:00pm

Lunch with Super Affiliates in the Exhibit Hall


 1:00-1:45pm • Track 1

The Commission Splitting Conundrum

Many affiliate managers want to fairly compensate their affiliates for the efforts they contribute beyond last click. The question is what is the best method to accurately and fairly determine how commissions should be split between multiple affiliates involved in a transaction? Todd will walk you through the pros and cons of the various solutions for splitting commissions to help you determine if you a) should even consider it or b) how best to go about doing it.

Todd Crawford Todd Crawford
Co-Founder
Impact Radius


 1:00-1:45pm • Track 2

How to Build Global Awareness for Your Affiliate Program

It’s a World Wide Web, but has your program really gone global? To succeed you need to promote, but working with different regions can have it’s challenges. Learn how to meet the needs of different affiliate types, how to handle localization and how to effectively use email, video and social media to get the word out. Plus, get special tips on how to expand your program with a very small budget.

Todd Crawford Martin Weinberg
Director of Marketing, US
SEMrush

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 1:55-2:40pm • Room: Salon 10-12

GENERAL SESSION – PANEL DISCUSSION
To Be Announced

Panel currently being confirmed. Check back soon.


2:45-3:15pm

Exhibits & Afternoon Coffee Break


 3:15-4:00pm • Track 1

5 Enemies of Normal That Will Make Your Program Better

Striving to continuously improve is at the core of all industry leaders. As an affiliate manager, it can be a constant challenge to move the needle beyond what’s normal for your program. Whether your goal is to achieve performance from more than 5% of your affiliates, or invest time to identify and initiate the tools that will empower your affiliates to become more effective brand ambassadors – advancing your program is a must if you wish to remain competitive. In this session, you will receive actionable takeaways from five strategies that have proven successful in bettering programs of all sizes.

Tara McCommons Tara McCommons
VP Sales and Marketing
LinkConnector Corporation


 3:15-4:00pm • Track 2

Migration Matters

Erin Killian will present a case study from a successful program migration to the network & the overall process and best practices that went into the success. Highlight the different types of success you can see from increased revenue performance to engagement with your publisher base. Review best practices we have used in migrating multiple programs, outline the process from beginning to end, while focusing on the key areas to be watched & considered. Highlight all of the benefits attained once migration is complete. In outlining and reviewing all of the steps, we will show how simple & re-engaging a migration can be when operated, planned for, & executed flawlessly.

Erin Killian Erin Killian
Senior Director Agency Partner Program
Pepperjam

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 4:05-4:50pm • Track 1

How to Create a Resource Center to Drive Sales & Increase Reach

Discuss the importance of an affiliate resource center as part of an integrated marketing campaign that focuses on content affiliates, both affiliates and content niche. Will discuss the minimum requirements as well as additional components for increased interaction. Will provide examples of effective resource centers.

Stephanie Robbins Stephanie Robbins
President
Robbins Interactive

 

Wade_Tonkin Wade Tonkin
Affiliate Manager
Fanatics, Inc.

 


 4:05-4:50pm • Track 2

Traditional & Influencer Affiliate Programs. Understanding the Difference

In this session the differences between a traditional and influencer affiliate programs will be defined. The differences between the partner mix along with KPIs, traffic, performance and resource time involved will be detailed out and discussed in this interactive group session.

Martin Marion Martin Marion
Director of Digital Marketing
iAffiliate Management


5:00-6:30pm

Networking Reception


7:15pm

Dinner with Strangers

[ Top of this page ] [ Agenda overview ]


Conference Day 2, Wednesday, May 17, 2017

7:30-8:30am

Registration


7:30-8:30am

Networking Breakfast


8:30-8:35am

Conference Chair Opening Remarks

Geno Prussakov Geno Prussakov
Chair
Affiliate Management Days


 8:35-9:25am

KEYNOTE PANEL (Part 1)
2017 Affiliate State of the Union

A panel of industry thought leaders will discuss the state of the industry, today’s hot button issues and what they see for the future. The panel will also discuss how changes in customer expectations, global, mobile, and attribution will shape the future of the industry.

Moderator: Robert GlazerRobert Glazer
Founder and Managing Director
Acceleration Partners

 

Todd Crawford Todd Crawford
Co-Founder
Impact Radius

 

Choots Humphries Choots Humphries
Co-President
LinkConnector

 

Scott Kalbach Scott Kalbach
Founder & CEO
AvantLink

 

Brian Littleton
President/CEO
ShareASale

 

[ Top of this page ] [ Agenda overview ]


 9:25-9:35am

Stretch Break


 9:35-10:25am

KEYNOTE PANEL (Part 2)
2017 Affiliate State of the Union

A panel of industry thought leaders will discuss the state of the industry, today’s hot button issues and what they see for the future. The panel will also discuss how changes in customer expectations, global, mobile, and attribution will shape the future of the industry.

Moderator: Robert GlazerRobert Glazer
Founder and Managing Director
Acceleration Partners

 

Todd Crawford Todd Crawford
Co-Founder
Impact Radius

 

Choots Humphries Choots Humphries
Co-President
LinkConnector

 

Scott Kalbach Scott Kalbach
Founder & CEO
AvantLink

 

Brian Littleton
President/CEO
ShareASale

 

[ Top of this page ] [ Agenda overview ]


10:25-10:35am

Gold Sponsor Presentation



10:35-11:15am

Exhibits & Morning Coffee Break


 11:15-12:00pm • Track 1

How to Maximize Your Affiliate Program Success with Conversion Optimization

Affiliate program managers rely on optimization. Why? Their budgets depend on it. But are you continuously testing for maximum performance, or simply running ad hoc tests? If you aren’t optimizing your website and landing page content for conversions you’re missing out on a huge potential to generate more qualified leads and increase sales. The right conversion rate optimization (CRO) strategy can reveal the ideal combination of design and content to maximize affiliate program performance, and Chris will explain specific A/B and multivariate tests, tricks, and CRO strategies to drive marketing insights and increase return on investment.

 Chris Goward Chris Goward
Co-Founder & CEO
WiderFunnel Marketing


 11:15-12:00pm • Track 2

Affiliate Fraud Detection & Prevention

Do you see Spike in your affiliate’s monthly invoices? Are you loosing traffic from your cart or checkout page? Do you see round tripping in your traffic? Learn how to combat theft in this session.

Gaurav Sethi Gaurav Sethi
CEO
Virus Positive Technologies

[ Top of this page ] [ Agenda overview ]


 12:00-1:15pm

Lunch with Super Affiliates


 1:15pm-2:00pm • Track 1

Building a Diversified Partner Portfolio

Performance Marketing is changing, and the need to build more influencers into a well diversified partner portfolio is becoming a higher priority for many brands today. But how?

In this session, we will discuss best practices, the needs of different groups of performance marketing influencers, and present three case studies outside of the usual coupon and loyalty publishers, to showcase how to engage and grow performance marketing programs with this essential, influential, and highly effective group of partners.

Sarah Bundy Sarah Bundy
Founder & CEO
All Inclusive Marketing

 


 

 1:15pm-2:00pm • Track 2

How to Attract & Retain Top Affiliates with a Best-in-Class Payments Experience

Whether its affiliates, publishers or developers in your network, these partners are the key to successfully driving traffic, and they can make or break your network. Making timely commission payments to them is crucial. In fact, remittance strategies can become a competitive advantage. With mass payments come challenges from payout process across multiple currencies and methods and multiple financial institutions, as well as tracking payments and reporting them to the IRS.

Rob Israch Rob Israch
CMO
Tipalti

 

[ Top of this page ] [ Agenda overview ]


 2:05-2:50pm • Track 1

Let’s Talk Canada, Australia & International Opportunities You’re Missing

Sure, the affiliate channel is a known quantity in the US, but real growth potential lies in international markets. This session will look at two of those markets, Australia and Canada, and break down why they offer so much opportunity, the important and unforeseen differences when operating in international environments and snapshots of affiliate programs who have seen success after going international.

Chad Waite Chad Waite
Marketing Manager
AvantLink


 2:05-2:50pm • Track 2

The 5 Biscuit Wheels to Your Affiliate Marketing Gravy Train

This presentation will teach the five emerging trends and techniques you need to know to be rolling in dough (…and see a return on your affiliate marketing programs).

Cris Angelini Cris Angelini
Senior Business Development Director
UnsubCentral

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2:50-3:20pm

Exhibits & Afternoon Break

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 3:20-4:10pm • Track 1

To Be Announced

Session currently being confirmed. Check back soon.


 3:20-4:10pm • Track 2

Make the Most of Your Codes! Coupon Usage and Best Practices

High-powered businesses understand that in order to dominate their market-space they cannot settle for lackluster employee performance, high employee turn-over, poor customer service and stagnant products. Breaking the mold of traditional communication will enhance your leadership skills and ensure that your employees and clients become more invested in your organization.

Participants will develop the following skills:

  • How to quickly establish and maintain Frame Control during all business and personal interactions.
  • How to build Trust by communicating with the Limbic Brain.
  • How to utilize the art of Improvisation to add elasticity to your mind.

arissa Feuerstein Larissa Feuerstein
Merchant & OPM Liaison
FMTC’s Fresh Press Media

[ Top of this page ] [ Agenda overview ]


4:10-4:15pm

Conference Chair Closing Remarks

Geno Prussakov Geno Prussakov
Chair
Affiliate Management Days

[ Top of this page ] [ Agenda overview ]



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