Full Agenda

Full Agenda
Day 1, Monday, April 4, 2016

Track 1 Sponsored by:
Ebay

Track 2 Sponsored by:
AM Navigator

7:30-8:30am • Room: North Registration

Registration


7:30-8:30am • Room: Salon 8 & 9

Networking Breakfast


8:30-8:45am • Room: Salon 10-12

Conference Chair Welcome Remarks

Geno Prussakov Geno Prussakov
Chair
Affiliate Management Days


 8:45-9:30am • Room: Salon 10-12

Keynote:
Insights Into Mobile Conversion for Advertisers & Affiliate Managers

The “year of mobile” has already happened, and you are late to the party.

In the rush to catch up, you have probably retrofitted “mobileness” belatedly onto some of your desktop experiences. Unfortunately this approach will most likely fail. Understand the challenges of going mobile, and why it is a fundamentally different than a desktop user-experience.

You will learn a number of important perspectives on creating a compelling mobile conversion strategy:

  • Why context (not content) is king
  • How multi-screening is changing where we connect with consumers
  • The real mobile “killer app”
  • Why “responsive lite” websites are not the answer
  • How to design optimal mobile experiences
  • Changes you will need to make for mobile-oriented affiliates to succeed

Tim Ash Tim Ash
CEO & Founder
Site Tuners


9:30-9:45am • Room: Salon 10-12

PMA – Industry Organization Update

Brian Littleton, current Board Member of the Performance Marketing Association, gives an update on the current workings and progress of our industry’s only trade group. The PMA historically has worked on such issues as the Affiliate Nexus Tax, FTC Compliance, Salary and Job Reports, other relevant issues to anyone in the industry.

Brian Littleton Brian Littleton
Board Member
Performance Marketing Association

 


9:45-10:25am • Room: Salon 8 & 9

Exhibits & Morning Coffee Break

[ Top of this page ] [ Agenda overview ]


 10:25-11:10am • Track 1
Room: Salon 10-12

How to Champion (or Defend) the Affiliate Channel Through Incrementality

What is incrementality, why it is important, how can we measure it, and what can we do with this data to champion the affiliate channel?

Todd Crawford Todd Crawford
Co-Founder
Impact Radius


10:25-11:10am • Track 2
Room: Salon 13 & 14

Using Data to Improve Your Recruiting Efforts

Finding New Affiliates can be similar to hunting for a needle in a haystack — you spend lots of effort in research and outreach before you start to see results. In this session, we will cover some strategies and techniques using available data to speed up that process. We will also walk through creating a recruiting strategy using real data to give you some ideas on how to approach your own recruiting efforts. (Optional: Create a Live Recruiting Strategy for one of the companies represented in the audience. To do this option, I would need an additional speaker – I have a couple in mind if you are open to this approach).

Van Chappell Van Chappell
Founder/CEO
5IQ

 

[ Top of this page ] [ Agenda overview ]


 11:15am-12:00pm • Track 1
Room: Salon 10-12

Getting Your Affiliate Program Out of Its Comfort Zone

Many companies define an affiliate program by the traditional large players in the space, when in fact in can be a platform for so much more. From handling midrange business and partner development opportunities to consolidating referral programs and PR/blogger initiatives, affiliate programs can provide a great mechanism for standardization and measuring all of these types of relationships and growing the ecosystem of performance based partnerships. The desire for measurement, new platforms and pricing models are helping to drive the adoption of these strategies. Robert Glazer, founder and managing director of Acceleration Partners, will explain how many programs are successfully leveraging these new partnership opportunities in the affiliate channel.

Robert GlazerRobert Glazer
Founder and Managing Director
Acceleration Partners


 11:15am-12:00pm • Track 2
Room: Salon 13 & 14

Affiliate Marketing Technologies to Boost Social Penetration of Your Brand

Affiliate Marketers of all sizes and types utilize Social Media to heighten awareness around their merchant brands and products. Is your program adequately equipped to support the social marketing efforts of your affiliates and then accurately attribute the resulting revenues? Learn about three technologies that empower affiliates (directly and indirectly) to super charge your brand across several social channels, thereby increasing revenue while also enhancing your brand’s SEO. Hear firsthand how an industry Super Affiliate leverages one of these technologies to penetrate relevant social circles fueling customer acquisition for his merchants.

Tara McCommons Tara McCommons
VP Sales and Marketing
LinkConnector Corporation

 

Tara McCommons Nick Andrews
Founder & CEO
ReviTrage.com

 

[ Top of this page ] [ Agenda overview ]



12:00-1:00pm • Room: Grand Assembly

Lunch with Super Affiliates



12:00-1:00pm • Room: Salon 8 & 9

General Lunch


 1:00-1:45pm • Track 1
Room: Salon 10-12

A Practical Guide to Affiliate Recruitment

A Practical Guide to Affiliate Recruitment – Effective affiliate recruitment is key to the profitable growth of affiliate program. In this session, we’ll take a look at the best ways to find and recruit several types of effective affiliates that will enhance your brand and generate incremental revenue for your business.

Wade_Tonkin Wade Tonkin
Affiliate Manager
Fanatics, Inc.


 1:00-1:45pm • Track 2
Room: Salon 13 & 14

Top 10 Affiliate Pet Peeves & How to Fix Them

Have you ever wondered why you don’t hear back from an affiliate or why they don’t work with you? It could be because you are committing one of the major pet peeves of affiliates everywhere. I have spoken directly with a variety of affiliates both big and small…from coupon sites to bloggers. I have compiled a list of their Top 10 Pet Peeves and will bring those to you along with solutions that can better your affiliate relationships.

Jennifer Myers Ward Jennifer Myers Ward
CEO
ebove & beyond, inc.

 

[ Top of this page ] [ Agenda overview ]


 1:55-2:40pm • Room: Salon 10-12

PANEL
Big Affiliates – What Makes Them Tick?

Join Wade Tonkin of Fanatics with a panel of top affiliates with different monetization styles as we take a deep dive into how each type of publisher can help your program, what challenges they may present and best practices for dealing with them to get top results and discuss some hot button issues as well.

Moderator:

Wade Tonkin Wade Tonkin
Affiliate Manager
Fanatics, Inc.

Panelists:
Tony Pantano Tony Pantano
CEO
Imwave, Inc.

Jeremy Palmer Jeremy Palmer
Digital Marketer
Palmer Digital Assets

Kim Rowley Kim Rowley
Global Director of Affiliate Partnerships
Billaway

Jeremy Palmer Robert Staub
Sales Executive
Ebates

 


2:45-3:30pm • Room: Salon 8 & 9

Exhibits & Afternoon Coffee Break


 3:30-4:15pm • Track 1
Room: Salon 10-12

A Merchant’s Guide to Cross-Device Affiliate Tracking

Today’s ecommerce is now multi-step and multi-device; consequently, in an industry focused on performance marketing, advertisers unable to track by user are not really tracking at all. Cross-device tracking follows the user’s purchase journey across multiple devices through completion, providing a wealth of information about the actual buying process such as timing, cookie length, device influence, and the value of each affiliate type, all without compromising the shopper’s personally identifiable information.

Jeannine Crooks Jeannine Crooks
Senior Account Manager
Affiliate Window


 3:30-4:15pm • Track 2
Room: Salon 13 & 14

Understanding the Revenue Potential of your Affiliate Program

Creating accurate sales forecasts is a challenge for many businesses and it tends to be more art than science. Understanding the true revenue potential of your affiliate program and creating a model around expected growth trajectory can be even more difficult.

Join Rick Gardiner, CEO of iAffiliate Management, as he talks about how to recognize the revenue potential of your affiliate program and explains the factors, variables and considerations that will help you create more accurate forecasts.

Rick_Gardiner Rick Gardiner
CEO
iAffiliate Management

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 4:20-5:05pm • Track 1
Room: Salon 10-12

Attribution and Commission Splitting: Where It’s At And Where It’s Going

Data-driven affiliate programs? Ditching the 20-year-old last click wins model? The future of affiliate marketing is already taking place in the form of full-scale attribution and dynamic commission splits. Learn the about past, present and future of this paradigm shift in the affiliate industry and get thoughts from early adopters who are already having it transform the way they participate in affiliate marketing.

Chad Waite Chad Waite
Marketing Manager
AvantLink


 4:20-5:05pm • Track 2
Room: Salon 13 & 14

Detecting & Preventing Affiliate Theft

Do you have a feeling something isn’t right? Are your affiliates non-responsive or giving generic answers about their traffic? Chances are you’re being ripped off or poached. In this session you’ll learn about how to detect everything from adware to trademark bidding, tools to get real attribution and learn how to combat theft so that you can make your company more profitable.

Adam Riemer Adam Riemer
President
Adam Riemer Marketing

 


 5:15-6:00pm • Room: Salon 10-12

Keynote:
Being the Signal Amidst the Noise

Success in every earned marketing channel (search, social, content, email, word-of-mouth, et al) is harder than ever because, for the first time, a true majority of businesses are investing in all of these. As saturation hits and consumer attention is even more challenging to come by, what can we do to be the source people listen to rather than the one they all ignore. In this presentation, Rand will cover the quiet shifts in behavior from search engines, social networks, and web users themselves that are forcing us to change, alongside a plethora of tactics and examples of how to be the signal amidst the noise.

Rand Fishkan Rand Fishkin
Wizard of Moz
Moz

 


6:00-7:00pm • Room: Salon 8 & 9

Networking Reception


7:15pm • Sign up in advance at the eZone, Booth 418

Dinner with Strangers

[ Top of this page ] [ Agenda overview ]


Conference Day 2: Tuesday, April 5, 2016

7:30-8:30am • Room: North Registration

Registration


7:30-8:30am • Room: Salon 8 & 9

Networking Breakfast


8:30-8:35am • Room: Salon 10-12

Conference Chair Opening Remarks

Geno Prussakov Geno Prussakov
Chair
Affiliate Management Days


 8:35-9:25am • Room: Salon 10-12

KEYNOTE PANEL (Part 1)
2016 Affiliate State of the Union

A panel of industry thought leaders will discuss where the industry has been, today’s hot button issues and what they see for the future. The panel will also discuss how changes in customer expectations, mobile, and attribution will create fundamental changes that will affect the entire affiliate industry for years to come.

Moderator:

Robert GlazerRobert Glazer
Founder and Managing Director
Acceleration Partners

Panelists:

Brian Littleton Brian Littleton
Founder & CEO
ShareASale

 

Todd Crawford Todd Crawford
Co-Founder
Impact Radius

 

Choots Humphries Choots Humphries
Co-President
LinkConnector

 

Maura SmithMaura Smith
SVP of Affiliate Marketing
eBay Enterprise Affiliate Network

 

Maura SmithAdam Martin
US Vice President of Revenue
Performance Horizon

[ Top of this page ] [ Agenda overview ]


 9:25-9:35am

Stretch Break


 9:35-10:25am • Room: Salon 10-12

KEYNOTE PANEL (Part 2)
2016 Affiliate State of the Union

A panel of industry thought leaders will discuss where the industry has been, today’s hot button issues and what they see for the future. The panel will also discuss how changes in customer expectations, mobile, and attribution will create fundamental changes that will affect the entire affiliate industry for years to come.

Moderator:

Robert GlazerRobert Glazer
Founder and Managing Director
Acceleration Partners

Panelists:

Brian Littleton Brian Littleton
Founder & CEO
ShareASale

 

Todd Crawford Todd Crawford
Co-Founder
Impact Radius

 

Choots Humphries Choots Humphries
Co-President
LinkConnector

 

Maura SmithMaura Smith
SVP of Affiliate Marketing
eBay Enterprise Affiliate Network

 

Maura SmithAdam Martin
US Vice President of Revenue
Performance Horizon

[ Top of this page ] [ Agenda overview ]


10:25-10:35am • Room: Salon 10-12

Gold Sponsor Presentation

Ebay



10:35-11:15am • Room: Salon 8 & 9

Exhibits & Morning Coffee Break


 11:15-12:00pm • Track 1
Room: Salon 10-12

Rapid Fire – Live Landing Page Critiques

Session description coming soon.

Tim Ash Tim Ash
CEO & Founder
Site Tuners


 11:15-12:00pm • Track 2
Room: Salon 13 & 14

Back to the Future: How to Use Pay-per-Call to Bridge Old and New Media

This session will focus on how advertisers can implement pay-per-call campaigns to bridge the common gaps between old media (print, TV, yellow pages, etc.) and new media (social media, mobile, native advertising, etc.). Attendees will gain an understanding of pay-per-call marketing, how it works and how it can help their brands generate more revenue from new media advertising opportunities while continuing to enjoy strong revenue and performance from their old media advertising programs. A best practices list for launching and managing a successful pay-per-call advertising campaign will be given to attendees at the end of the session.

Daryl Colwell Daryl Colwell
Senior Vice President, Sales
Fluent, LLC

[ Top of this page ] [ Agenda overview ]


 12:00-1:00pm • Room: Salon 8 & 9

Lunch with Super Affiliates



12:00-1:00pm • Room: Salon 8 & 9

General Lunch


 1:00-1:45pm • Track 1
Room: Salon 10-12

How To Maximize Affiliate Performance Through Optimization Best Practices

Learn how to get the most of your affiliate relationships with these specific case studies and examples. Whether you’re working with bloggers, coupon affiliates, loyalty sites, or technology partners, this presentation will give you some ideas and industry best practices on individual affiliate performance optimization.

Sarah Bundy Sarah Bundy
Founder & CEO
All Inclusive Marketing

 


 

 1:00-1:45pm • Track 2
Room: Salon 13 & 14

Affiliate Channel Testing – Testing to help improve Affiliate EPC

  1. Commission & Costs
    • Co-optimization testing in the Paid Search space and results
    • MTA testing and results
  2. Conversion
    • Cart testing and results
    • Landing page testing and results

For each of the four testing examples, I will review:

  1. Our theory and objective for the test
  2. What was tested and how the test was set up
  3. The results/learnings the test yielded
  4. How the learnings were used to influence business decisions

 

A'Lisa Tomatis A’Lisa Tomatis
Sr Manager, Online Business Marketing
Symantec

 

[ Top of this page ] [ Agenda overview ]


 2:00-2:45pm • Room: Salon 10-12

Keynote:
eBay at 20: Lessons From the Journey

As eBay enters its third decade, eBay Partner Network global director John Toskey provides an inside look into where the company’s affiliate program has been and where it’s going. As a company rooted in innovation, eBay established an in-house program and incrementality-based pricing in the early days of affiliate marketing. From the eventual evolution of its pricing model to new strategies to embrace the longtail, eBay Partner Network provides a case study in how established programs can maintain momentum. Attend this presentation to hear firsthand insights and learn how you can apply years’ worth of experience to your affiliate management efforts.

DesireeJohn Toskey
Global Director
eBay Partner Network

 

[ Top of this page ] [ Agenda overview ]


2:45-3:15pm • Room: Salon 8 & 9

Exhibits & Afternoon Break

[ Top of this page ] [ Agenda overview ]


 3:15-4:00pm • Track 1
Room: Salon 10-12

Incremental Revenue Growth Strategies

This session will cover short term incremental growth strategies by engaging affiliate partners. As an affiliate manager have you been tasked with growing revenue in the short term? Behind on your numbers and need to show incremental revenue growth fast? Join Marty as he shares affiliate marketing strategies that can help you show fast results.

Martin Marion Martin Marion
Director of Digital Marketing
Brave New Media


 3:15-4:00pm • Track 2
Room: Salon 13 & 14

What the CFPB Means for Affiliate Marketers

Marketing for a financial service such as a bank, a loan, or a credit card is never straightforward and can feel forever one small step away from disaster. Every word published seems to open you up to some kind of risk. But fear shouldn’t hold back progress. And while the advent of digital and social marketing has opened up new areas of risk, it has also opened up new avenues for expansion, growth, and marketing innovation. Learn some best practices around managing a program under CFBP supervision in this straightforward and informative talk.

David Naffziger David Naffziger
CEO
BrandVerity

[ Top of this page ] [ Agenda overview ]


 4:05-4:50pm • Track 1
Room: Salon 10-12

Affiliate Activation Strategies That Work

In most affiliate programs only ~10% of affiliates are responsible for 90% of traffic and conversions. Such situations are paradoxical (as affiliates sign up fully voluntarily), but represent a “low-hanging fruit.” During this session you will shown proven ways to activate your stagnant affiliates, motivating them to perform in your affiliate program(s). Belt up! Practical examples and 100% actionable knowledge ahead!

Geno Prussakov Geno Prussakov
Chair
Affiliate Management Days


 4:05-4:50pm • Track 2
Room: Salon 13 & 14

Paid Partners Are Happy Partners

Whether its affiliates, publishers or developers in your network, these partners are the key to successfully driving traffic, and they can make or break your network. Making timely commission payments to them is crucial. In fact, remittance strategies can become a competitive advantage. With mass payments come challenges from payout process across multiple currencies and methods and multiple financial institutions, as well as tracking payments and reporting them to the IRS.

This presentation will address best practices for payment remittance within your network and teach attendees, how to differentiate their network by gaining partner loyalty and how to market this to new potential partners.

Rob Israch Rob Israch
CMO
Tipalti

[ Top of this page ] [ Agenda overview ]


4:55-5:00pm • Room: Salon 10-12

Conference Chair Closing Remarks

Geno Prussakov Geno Prussakov
Chair
Affiliate Management Days

[ Top of this page ] [ Agenda overview ]



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