Agenda

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Pre-Conference Workshop Sunday, April 3, 2016
1:00-4:30pm Half Day WorkshopRoom: Salon 13 & 14
Advertiser’s Crash Course in Affiliate Marketing
Day 1, Monday, April 4, 2016
7:30-8:30am Registration
Room: North Registration
Networking Breakfast
Room: Salon 8 & 9
8:30-8:45am Conference Chair Welcome Remarks
Geno Prussakov, Affiliate Management Days
Room: Salon 10-12
8:45-9:30am KEYNOTERoom: Salon 10-12
Insights Into Mobile Conversion for Advertisers & Affiliate Managers
Tim Ash, SiteTuners
9:30-9:45am PMA – Industry Organization Update
Brian Littleton, Performance Marketing Association
Room: Salon 10-12
9:45-10:25am Exhibits & Morning Coffee Break
Room: Salon 8 & 9
  Track 1 Sponsored by:
Ebay
Room: Salon 10-12
Track 2 Sponsored by:
AM Navigator
Room: Salon 13 & 14
10:25-11:10am How to Champion (or Defend) the Affiliate Channel Through Incrementality
Todd Crawford, Impact Radius
Using Data to Improve Your Recruiting Efforts
Van Chappell, 5IQ
11:15am-12:00pm Getting Your Affiliate Program Out
of Its Comfort Zone

Robert Glazer, Acceleration Partners
Affiliate Marketing Technologies to Boost Social Penetration of Your Brand
Tara McCommons, LinkConnector
Nick Andrews, ReviTrage
12:00-1:00pm Lunch with Super Affiliates
Room: Grand Assembly
General Lunch
Room: Salon 8 & 9
1:00-1:45pm A Practical Guide to Affiliate Recruitment
Wade Tonkin, Fanatics, Inc.
Top 10 Affiliate Pet Peeves & How to Fix Them
Jennifer Myers Ward, ebove & beyond, inc.
1:55-2:40pm PANELRoom: Salon 10-12
Big Affiliates – What Makes Them Tick?
Moderator: Wade Tonkin, Fanatics, Inc.
Panelists: Tony Pantano, Imwave, Inc.
Jeremy Palmer, Palmer Digital Assets
Kim Rowley, Billaway
Robert Staub, Ebates
2:45-3:30pm Exhibits & Afternoon Break
Room: Salon 8 & 9
3:30-4:15pm A Merchant’s Guide to Cross-Device Affiliate Tracking
Jeannine Crooks, Affiliate Window
Understanding the Revenue Potential of your Affiliate Program
Rick Gardiner, iAffiliate Management
4:20-5:05pm Attribution and Commission Splitting:
Where It’s At And Where It’s Going

Chad Waite, AvantLink.com
Detecting & Preventing Affiliate Theft
Adam Riemer, Adam Riemer Marketing
5:15-6:00pm KEYNOTERoom: Salon 10-12
Being the Signal Amidst the Noise
Rand Fishkin, Moz

6:00-7:00pm Networking Reception
Room: Salon 8 & 9
7:15pm Dinner with Strangers
Sign up in advance at the eZone, Booth 418

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Day 2, Tuesday, April 5, 2016
7:30-8:30am Registration
Room: North Registration
Networking Breakfast
Room: Salon 8 & 9
8:30-8:35am Conference Chair Opening Remarks
Geno Prussakov, Affiliate Management Days
Room: Salon 10-12
8:35-9:25am KEYNOTE PANEL (Part 1)Room: Salon 10-12
2016 Affiliate State of the Union
Moderator: Robert Glazer, Acceleration Partners
Panelists: Brian Littleton, ShareASale
Todd Crawford, Impact Radius
Maura Smith, eBay Enterprise
Choots Humphries, LinkConnector
Adam Martin, Performance Horizon
9:25-9:35am Stretch Break
9:35-10:25am KEYNOTE PANEL (Part 2)Room: Salon 10-12
2016 Affiliate State of the Union
Moderator: Robert Glazer, Acceleration Partners
Panelists: Brian Littleton, ShareASale
Todd Crawford, Impact Radius
Maura Smith, eBay Enterprise
Choots Humphries, LinkConnector
Adam Martin, Performance Horizon
10:25-10:35am Gold Sponsor PresentationRoom: Salon 10-12
Ebay
10:35-11:15am Exhibits & Morning Coffee Break
Room: Salon 8 & 9
  Track 1
Room: Salon 10-12
Track 2
Room: Salon 13 & 14
11:15-12:00pm Rapid Fire – Live Landing Page Critiques
Tim Ash, SiteTuners
Back to the Future: How to Use Pay-per-Call to Bridge Old and New Media
Daryl Colwell, Fluent, LLC
12:00-1:00pm Lunch with Super Affiliates
Room: Grand Assembly
General Lunch
Room: Salon 8 & 9
1:00-1:45pm How To Maximize Affiliate Performance Through Optimization Best Practices
Sarah Bundy, All Inclusive Marketing
Affiliate Channel Testing – Testing
to help improve Affiliate EPC

A’Lisa Tomatis, Symantec
2:00-2:45pm KEYNOTERoom: Salon 10-12
eBay at 20: Lessons From the Journey
John Toskey, eBay Partner Network
2:45-3:15pm Exhibits & Afternoon Break
Room: Salon 8 & 9
3:15-4:00pm Incremental Revenue Growth Strategies
Martin Marion, Brave New Media
What the CFPB Means for Affiliate Marketers
David Naffziger, BrandVerity
4:05-4:50pm Affiliate Activation Strategies That Work
Geno Prussakov, AM Navigator
Paid Partners Are Happy Partners
Rob Israch, Tipalti
4:55-5:00pm Conference Chair Closing Remarks
Geno Prussakov, Affiliate Management Days
Room: Salon 10-12


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