Agenda

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Pre-Conference Workshop Monday, March 30, 2015
1:00-4:30pm Half Day Workshop • Room: Foothill D
Advertiser’s Crash Course in Affiliate Marketing
Day 1, Tuesday, March 31, 2015
7:30-8:30am Registration & Networking BreakfastRoom: Atrium
8:30-8:45am Conference Chair Welcome RemarksRoom: Club
Geno Prussakov, Affiliate Management Days
8:45-9:30am KEYNOTERoom: Club
A New Code of Conduct for Affiliate Marketing?
Ben Edelman, Harvard Business School
9:30-9:50am Diamond Sponsor PresentationRoom: Club
Capturing Lightning in a Jar – The importance of Attribution in Performance Marketing
Karl Norelius, LeadsPedia Inc.
9:50-10:25am Exhibits & Morning Coffee BreakRoom: Atrium
  Track 1 Sponsored by:
Ebay
Room: Club
Track 2 Sponsored by:
Has Offers
Room: Foothill G
10:25-11:10am Defining an Affiliate and Merchant Partnership
Chuck Hamrick, Hamrick.Biz
Jeremy Palmer, Palmer Digital Assets
One Size Doesn’t Fit All—Choosing the Best Affiliate Types for Your Program
Choots Humphries, LinkConnector
11:15am-12:00pm Understanding Analytics and Key Metrics to Uncover New Growth Opportunities
Sarah Bundy and Connor Kane, All Inclusive Marketing
How to Launch an Affiliate Program Against Giants
John Rampton, Hostt
12:00-12:10pm Lightning Round of 2-Minute Sponsor PresentationsRoom: Club
LinkConnectorLinkdex Logo   Search Monitor   Brandverity   Mindspark
12:10-1:00pm Lunch with Super Affiliates in the Exhibit Hall
Room: Atrium
Lunch and LearnRoom: Club
Performance Marketing Domination: A Case Study
Patrick Hearron, HasOffers by TUNE
1:00-1:45pm 10 Key Takeaways from Scaling Affiliate Program to 25 Countries
Brook Schaaf, Schaaf-PartnerCentric
Max Ciccotosto, LightInTheBox
Managing TM+ Affiliates – Beyond The Basics
Martin Marion, Deluxe Corp
2:00-2:45pm GENERAL SESSION – POWER PANELRoom: Club
Big Brands on Challenges and Opportunities in 2015
Moderator: Sarah Bundy, All Inclusive Marketing
Panelists: Chrissy Malukiewicz, Southwest Vacations
Christopher Weston, Cabela’s
Wade Tonkin, Fanatics.com
Siara Nazir, Symantec
2:45-3:25pm Exhibits & Afternoon BreakRoom: Atrium
3:25-4:10pm In-House or Outsourced? This is the Question
Michael Ni, Avangate
Affiliate Program Numbers: A Deep Dive
Paul Schroader, PS Web Solutions
4:15-5:00pm Case Studies In Attribution: Here’s How Top Merchants Are Doing It
Chad Waite, AvantLink.com
Combating Affiliate Fraud
Jeannine Crooks, Affiliate Window
5:15-6:00pm KEYNOTERoom: Club
Affiliate Network Insights to Drive Reach & Results
Desiree Toto, CJ Affiliate by Conversant
6:00-7:00pm Networking Reception Room: Atrium

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Day 2, Wednesday, April 1, 2015
7:30-8:30am Registration & Networking BreakfastRoom: Atrium
8:30-8:35am Conference Chair Opening Remarks Room: Club
Geno Prussakov, Affiliate Management Days
8:35-9:50am KEYNOTE PANELRoom: Club
The Affiliate Industry Evolution: What’s Changing & What’s Ahead?
Moderator: Robert Glazer, Acceleration Partners
Panelists: Brian Littleton, ShareASale
Desiree Toto, CJ Affiliate by Conversant
Choots Humphries, LinkConnector
Todd Crawford, Impact Radius
Michael Jones, eBay Enterprise
9:50-10:00am Gold Sponsor PresentationRoom: Club
Performance Marketing Made Simple with HasOffers
Cameron Stewart, HasOffers by TUNE
10:00-10:30am Exhibits & Morning Coffee BreakRoom: Atrium
  Track 1 Sponsored by:
Has Offers
Room: Club
Track 2 Sponsored by:
Ebay
Room: Foothill G
10:35-11:20am 101: How to Build Your Own Affiliate Network
Cameron Stewart, HasOffers by TUNE
CPL or CPM: What’s Best for Your
Email Marketing Budget?

Daryl Colwell, Matomy Media Group
11:25am-12:10pm Why Independent Program Representation Is More Important Than Ever
Robert Glazer, Acceleration Partners
Bloggers and Affiliate Marketing:
Recruitment & Retention

Stephanie Robbins, Robbins Interactive
12:10-1:00pm Lunch with Super Affiliates in the Exhibit Hall
Room: Atrium
1:00-1:45pm Everything You Need to Know About
Attribution & Affiliate Marketing

Todd Crawford, Impact Radius
Maintaining Brand Integrity at Scale—Ensuring Affiliate Content Is On-Brand
Sam Engel, BrandVerity
2:00-2:45pm KEYNOTERoom: Club
Affiliate Gamification Driven by Attribution, Share Through, and Trust
Declan Dunn, Dunn Direct Media
2:45-3:15pm Exhibits & Afternoon BreakRoom: Atrium
3:15-4:00pm The Data Behind a Top Performing Affiliate
Chris Kramer, House of Kaizen
Lisa K. Picarille, Performance Marketing Association
Transparency is a Two-Way Street
Matt Sexton, Pulse Mobile
4:05-4:50pm Content Driving Sales in a Cross-Device World
Oliver Roup, VigLink
The Legs to the Stool – Considering All Traffic Sources for Affiliate Program
Matt Frary, SmarterChaos.com
4:55-5:00pm Conference Chair Closing RemarksRoom: Club
Geno Prussakov, Affiliate Management Days


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