Agenda

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Pre-Conference Workshop: Tuesday, March 18, 2014
1:00-4:30pm Half Day Workshop
Advertiser’s Crash Course in Affiliate Marketing

Room: Foothill F
Day 1, Wednesday, March 19, 2014
7:30-8:30am Registration & Networking Breakfast
Room: Golden Gate Foyer
8:30-8:45am Conference Chair Welcome Remarks
Geno Prussakov, Affiliate Management Days
Room: Golden Gate C2
8:45-9:45am KEYNOTE
Performance Secrets of Amazon’s Success
Bryan Eisenberg, New York Times Bestselling Author
Room: Golden Gate C2
9:45-10:00am State of the Industry | Performance Marketing Association
Room: Golden Gate C2
10:00-10:30am Exhibits & Morning Coffee Break
Room: Golden Gate C3
  Track 1
Room: Golden Gate C2
Track 2
Room: Golden Gate C1
10:30-11:15am How to Get Affiliates to Care About Your Emails
Hunter Boyle, Aweber
Affiliate Management:
Grab Your Buckets & Let’s Go!

Jennifer Myers Ward, ebove & beyond
11:20am-12:05pm Mobile Affiliate Marketing: Million Dollar Industry Not on Everyone’s Radar
Oliver Roup, VigLink
The Tricks & Traps of Blackhat Affiliate Marketing
Wesley Brandi, iPensatori
12:05-1:00pm Lunch in the Exhibit Hall
Room: Golden Gate C3
1:00-1:45pm Rapid Fire – Live Affiliate Landing Page Critiques
Tim Ash, SiteTuners
10 Things New Affiliate Managers Should Know
Martin Marion, Deluxe Corp
1:55-2:45pm GENERAL SESSION – PANEL DISCUSSION
Inside the Mind of the Super Affiliate
Moderator: Chuck Hamrick, Hamrick.biz
Panelists: Catherine Preisler, CNET Download.com, CBS Interactive
Siva Kumar, TheFind, Inc.
Jeremy Palmer, CouponTiger.com
Room: Golden Gate C2
2:45-3:15pm Exhibits & Afternoon Break
Room: Golden Gate C3
3:15-4:00pm Affiliate Compliance: It’s Not Just the Message, It’s the Messenger
Rachel Hirsch, Ifrah PLLC
How to Improve the
Advertiser-Affiliate Relationship

Moderator: Daryl Colwell, Matomy Media Group
Panelists: Sean Geraghty, Invoca; John Rampton, Search Engine Journal; Yuriy Timen, Grammarly
4:05-4:50pm Performance Analytics: Provide Your Affiliates Long-tail Metrics
Cameron Stewart, HasOffers
The Value of Working with Different Affiliate Types, the Need to Diversify
Choots Humphries, LinkConnector
4:55-5:45pm KEYNOTE
Affiliate Marketing Grows Up: Inside the Industry’s Latest Transformation
Robert Glazer, Acceleration Partners
Room: Golden Gate C2
5:45-7:00pm Networking Reception
Room: Golden Gate C3

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Day 2, Thursday, March 20, 2014
7:45-8:30am Registration & Networking Breakfast
Room: Golden Gate Foyer
8:30-8:35am Conference Chair Welcome Remarks
Geno Prussakov, Affiliate Management Days
Room: Golden Gate C2
8:35-9:50am KEYNOTE PANEL
The Future Affiliate Network
Moderator: Robert Glazer, Acceleration Partners
Panelists: Michael Jones, eBay Enterprise Affiliate Network
Brian Littleton, ShareASale
Todd Crawford, Impact Radius
Charles Calabrese, Performance Horizon Group
Jeff McCollum, CAKE
Room: Golden Gate C2
9:50-10:00am Lightning Round of Sponsor Presentations
      
Room: Golden Gate C2
10:00-10:30am Exhibits & Morning Coffee Break
Room: Golden Gate C3
  Track 1
Room: Golden Gate C2
Track 2
Room: Golden Gate C1
10:30-11:15am The Development & Use of APIs for Affiliate Marketing
Ryan Hudgins, InterContinental Hotels Group
Sanarr McLaughlin, InterContinental Hotels Group
Attribution, Tag Management & Its Impact on Performance Marketing
Chris Brinkworth, TagMan
11:20am-12:05pm Hiring, Firing, and Compensating Affiliate Managers
Brook Schaaf, Schaaf-PartnerCentric
CC Mullen, Compensation & Organization Solutions
Turn Up the Heat: Engage & Activate Affiliates Who’ve Since Gone Cold
Jon Levine, All Inclusive Marketing
12:05-1:00pm Lunch in the Exhibit Hall
Room: Golden Gate C3
1:00-1:45pm 10 Affiliate Recruitment Strategies that Work
(and a Few Bonus Ones Too!)

Sarah Bundy, SarahBundy.com
Understanding How Your Affiliates
Promote Your Brand

David Naffziger, BrandVerity
1:50-2:45pm KEYNOTE
Data-Driven Affiliate Marketing Best Practices
Todd Crawford, Impact Radius
Room: Golden Gate C2
2:45-3:15pm Exhibits & Afternoon Break
Room: Golden Gate C3
3:15-4:00pm Trends in Affiliate Marketing & Attribution from a Network’s Perspective
Chad Waite, AvantLink
Using Affiliate Forums and Blogs to Create an Online Reputation
Chuck Hamrick, Hamrick.biz
4:05-4:50pm Best Practices to Go International with Affiliates
Michael Ni, Avangate
Video, Audio & Rich Media: Steering Affiliates Beyond Search/Display in Mobile
Brett Kaufman, DoublePositive
4:50-5:00pm Conference Chair Closing Remarks
Geno Prussakov, Affiliate Management Days
Room: Golden Gate C2


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