Speakers

David Adler is a partner in the Chicago office of Leavens, Strand, Glover & Adler, LLC. He has a multidisciplinary practice focused on counseling businesses across the interrelated areas of Intellectual Property Law, Media & Entertainment, Information Technology and Corporate Law. He provides legal counsel on intellectual property transactions and enforcement, digital and new media, finance, regulatory compliance, litigation and corporate-commercial transactions. Mr. Adler assists interactive and digital marketing and advertising companies, content providers and licensors with advice on affiliate, publisher and partnership agreements, content licensing, syndication, distribution, Social Media and many other related deals. Mr. Adler blends private-practice and in-house experiment in both the entertainment and high-tech industries. The marketing, advertising and content deals he has documented have involved lead-generation agreements, referral agreements, advertising supported revenue generating deals, product placement, affiliate marketing/group-couponing platforms, CAN-SPAM compliance, digital rights management for video, music, and games. He received his JD from the DePaul University College of Law in 1997, a double BA in English & History from Indiana University in Bloomington. Outside the practice of law, Mr. Adler is currently an Adjunct Professor teaching Music Law at DePaul College of Law.

Mike Allen founded Shopping-Bargains.com in February 1999 and currently serves as President and “Chief Executive Shopper.” Designed to be everything you need to save money online, Shopping-Bargains.com was a finalist for the LinkShare Golden Link Merchant’s Choice Award in 2005 and the LinkShare Golden Link Advertiser’s Choice Award in 2008. Mike received the Affiliate of the Year award at the 3rd Annual Affiliate Summit Pinnacle Awards in 2009. In addition, Shopping-Bargains was inducted into the Mississippi BBB’s Business Integrity Circle of Honor in 2007. Mike attends most affiliate marketing industry conferences and has presented at Affiliate Summit, BlogWorld and several affiliate network conferences. Mike has served on a variety of industry and business advisory boards and in 2010 was elected to a two-year term on the Commission Junction Publisher Advisory Board. He also blogs and periodically writes for various print publications.

Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim’s deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

A multichannel marketer and content strategist since 1996, Hunter has led award-winning campaigns with organizations such as Robert Wood Johnson Foundation, University of Pennsylvania and 1800Hotels. His work as a trainer, speaker and editor/blogger of Marketing Experiments Journal, Internet Marketing Report and What¹s Working In Sales Management has helped thousands of marketers improve their ROI. Outside of work, Hunter is an avid traveler, photographer, volunteer and craft beer lover.

Sarah Bundy is the founder and CEO of All Inclusive Marketing, Affiliate Management Trainers, and Affiligate.org. Her passion lies in teaching advertisers how to get more out of their performance marketing programs through innovation, profitable strategies and high value affiliate partnerships. Sarah has won over a dozen awards throughout her career, speaks at industry events such as Affiliate Summit, Online Marketing Summit and Affiliate Management Days. She contributes to periodicals such as Feedfront Magazine, Small Business Trends and Revenews.com and teaches at both the Online Marketing Institute and the School of Internet Marketing. Sarah is a contributing member of the PMA’s Industry Advancement Council to bring about standardization, benchmarks and industry best practices to the world. Her blog, SarahBundy.com, is ranked in the Top 25 Affiliate Marketing Blogs of 2012 and she is ranked in the Top 40 Digital Marketing Strategists of 2012 by the Online Marketing Institute.

A recognizable veteran, Todd Crawford brings to Impact Radius a passion for performance advertising and a commitment to its growth. As a co-founder, he evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital River¹s affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years. In 2007, Todd won the Affiliate Marketing Legend Award at the Affiliate Summit Pinnacle Awards in Las Vegas. He holds a bachelor of arts at the University of Minnesota, Twin-Cities.

Born in Bulgaria, Angel Djambazov has spent his professional career in the fields of journalism and online marketing. In his journalistic career he worked as an editor on several newspapers and was the founding Editor-in-Chief of Wyoming Homes and Living Magazine. Later his career path led to online marketing where while working at OnlineShoes he earned the Affiliate Manager of the Year (2006) award at the Affiliate Summit, and In-house Manager of the Year (2006) award by ABestWeb.

In 2007 Angel started Custom Tailored Marketing and became the OPM for Jones Soda for which he won his second Affiliate Manger of the Year (2009) award at Affiliate Summit. Angel also was the lead evangelist for PopShops.com which was awarded Best Affiliate Tool (2007 & 2008) award by ABestWeb. During this time he also served as the co-publisher and Editor-in-Chief for ReveNews.com from 2008-2012.

In 2010 he won his third Pinnacle Award from Affiliate Summit for Affiliate Marketing Advocate of the Year. In 2011 Angel was listed as one of the Top 25 Performance Marketing Influencers according to an ImpactRadius survey.

Roger Dooley is author of “Brainy Ways to Boost Conversion and Affiliate Loyalty” and “Brainfluence,” publisher of the Neuromarketing blog and president of Dooley Direct, LLC. He is a consultant and entrepreneur who combines knowledge of emerging phenomena like neuromarketing and social networking with decades of hands-on marketing experience. He helps companies understand the implications of new technologies and techniques, and guides them in the implementation of practical strategies to adapt to them. Beyond his role as a neuromarketing missionary, his expertise includes online community building, web promotion, and search engine marketing. Dooley regularly addresses national conferences, and has been quoted frequently in the mainstream press on topics ranging from brain fitness marketing to web communities and social networks. He holds an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Declan Dunn is CEO of DunnDirectMedia, a pioneer of affiliate programs, and also the founder of one of the first educational, social networks in 1995, recognized by Adobe for its Social Impact in Media. He was CEO of his own OPM agency for 6 years, helping launch American Express, MyPoints, and Network Solutions Partner Programs. It’s this wealth of robust expertise in the trenches and in the Fortune 500 that gives Declan his wide-ranging, pragmatic perspective on business. Today, he helps companies move towards acquisition and IPO through growing their audience, building data assets that add value, and integrating social and mobile connections into the traditional Internet business model. Often called on to activate business development and recommend key paths for growth, Declan’s been a pioneering insider in the fields of online education, corporate performance enhancement and affiliate marketing.

Kevin Edwards has over nine years experience working for affiliate networks. Since joining Affiliate Window in 2006, Kevin has had a significant impact on the business, facilitating and deepening relationships with partners and strengthening the core management team He heads up the Strategy team as Strategy Director with responsibility for producing research, implementing best practice and providing analysis for key clients. He’s also former Chair for the IAB’s Affiliate Marketing Council.

Karen Garcia, CEO of the affiliate program management company, GTO Management, has thirteen years of experience in e-commerce and marketing. Beginning in 1999 with the development and management of the affiliate program for Shari’s Berries as well as their e-mail and print advertisement channels and SEO and SEM campaigns, Karen has consulted on and profitably managed dozens of affiliate programs on many different network platforms ranging from large national brands such as National Geographic, MediFast and Weebly.com to niche merchants like BowlingShirt.com and OfficePlayground.com as well as the conference, New Media Expo/Blog World. In 2009, she was nominated for an Affiliate Summit Pinnacle Award for Affiliate Marketing Advocate and the GTO-managed BowlingShirt.com program was nominated for Exceptional Merchant against industry heavyweights Amazon and eBay. She was awarded the 2009 ShareASale “Pay It Forward” Award for Industry Advocate for her work on the Advertising Tax issue.

Founder, Acceleration Partners Robert Glazer, founder of Acceleration Partners, is a customer acquisition specialist with an exceptional track record in growing revenue and profits for leading consumer product and services companies. A recognized leader in creating high-quality affiliate marketing programs for fast-growing online retailers, Bob and his team have launched and managed several of the industry’s most recognized affiliate programs. Clients include adidas, Blurb, Layla Grace, ModCloth, One King’s Lane, ShoeDazzle, Shutterfly (Tiny Prints), Stella & Dot, and Tea Collection. Over the past five years, Acceleration Partners has driven more than $100m in online revenue for its clients and was recently awarded the 2012 Affiliate Summit Pinnacle Award for Exceptional Merchant for Tiny Prints as the industry’s top program. With 15 years of experience in taking new ideas from concept to execution, Bob has served as an adviser and consultant to numerous early and growth-stage businesses, many of which have ranked on the Inc 5000′s list of fastest growing companies. A speaker and published author, he recently presented at ad:tech, Affiliate Summit East and West, Affiliate Management Days, BlogHer, Online Marketing Summit and PubCon.

Chris Goward, Co-Founder and CEO of WiderFunnel Marketing Optimization, is one of the leading experts globally in Conversion Optimization. The business processes that he developed, including the WiderFunnel LIFT Framework™ and Kaizen Method™ increase conversion rates for clients that need to generate more leads and sales from their websites by between 10% and 280%. Since building his first client’s website in 1994, Chris has been optimizing online and offline marketing for companies such as eBay, Epson, SAP, Getty Images, BabyAge.com, Outrigger Hotels, and Google, among others. He also branded and launched the Rockit Roller™ personal-powered scooter with investor backing in 2004. His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal and DM News. He has been recognized with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”.

Peter serves as Partner/CMO at HasOffers, a SaaS company providing solutions for tracking performance advertising, including mobile app marketing. Peter joined HasOffers before the flagship affiliate tracking software launched in 2009. Bootstrapped and profitable, Peter and his partners incubated a platform for marketing mobile apps, MobileAppTracking.com in 2011. With more than seven years of experience in online marketing, Peter has a skilled knowledge of SEO, Display Advertising, PPC, CRO, Retargeting, Social Ads, SMS, Social Marketing, PR, Email Marketing, Design, Usability, and Brand Development across devices.

Gary Kibel is a partner with the law firm of Davis & Gilbert LLP. He practices in the areas of New Media, Advertising/Marketing and IP law. Gary regularly counsels clients with respect to issues such as interactive advertising, search marketing, affiliate marketing, enterprise technology implementations, behavioral advertising, privacy and security, gaming, content licensing, wireless services and entertainment, joint ventures, copyrights, trademarks, corporate matters and laws affecting the Internet. Davis & Gilbert is widely regarded as the premier law firm in the U.S. representing advertising, marketing and promotions agencies, from specialized shops to the largest advertising holding companies in the world, and also represents prominent technology and entertainment companies, marketers, and advertising trade associations. Prior to becoming an attorney, Gary was an Information Systems Analyst with Merrill Lynch.

Siva Kumar brings passion, panache and a dose of good-willed humor to his role as co-founder and CEO of TheFind, the second largest shopping search engine and the twelfth fastest-growing private company listed on the Inc. 500. With his characteristic zeal, Siva set out to create a better shopping experience, one that keeps the consumer’s needs front-and-center. Today, after years of engineering magic, user-interface design and capital generation, Siva’s original vision has come to life as TheFind, a best-in-class shopping resource, allowing consumers to easily and efficiently shop over a half of a million stores, manufacturers and retailers – online, in stores and on their mobile devices. Siva received his MBA from the University of Chicago; an MS from Pennsylvania State University; and a BS from Indian Institute of Technology, Madras, India. He resides in Menlo Park, Calif. with his wife and two daughters who now shop more efficiently than ever, thanks to TheFind.

As the founder and CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike, ensuring mutual profitability while preserving the sprit and core values of the affiliate marketing industry. Since 2000, his leadership and vision have helped shape the industry into what it is today. ShareASale currently supports over 3,500 small- to medium-sized merchants, and works with its clients, both on the advertising and publishing end, to maximize their individual potential.

Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA in 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently spearheading the fight against the ‘affiliate nexus tax’, legislation being proposed in several states, and which is detrimental to affiliate marketers. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, they launched the formation of the PMA in April 2008. She has collected 25 years of leadership experience in product management and marketing and been a member of technology standards and professional organizations such as WAP Forum, Bluetooth and Wireless LAN Special Interest Groups (IEEE 802.15 and 802.11), Mobile Advisory Council, and GSM, CDMA, TDMA and CDPD mobile technology standards groups. She holds a bachelor degree in Anthropology from University of California, Santa Barbara, and lives in southern California.

A self-taught webmaster, Affiliate and blogger, Gary started web page building and content publishing in 1998 between powder days at Alta. As a co-founder of AvantLink.com and the Director Of Strategic Partnerships, Gary has worked with the company since it’s inception in 2005. He is dedicated to sustainable living and his Facebook bio simply states “Outside time is my favorite…”.

Brian Marcus is the Director, Global eBay Partner Network (ePN), where he leads one of eBay’s most important and valuable sources of quality traffic. eBay’s affiliate program was established in 2001, and has steadily grown to include more than 300k partner websites across 13 countries. Brian has more than a decade of experience in various sectors of affiliate marketing, including his previous role as the head of account management for Google Affiliate Network. Here, his team was responsible for the growth and retention of thousands of multi-channel online retailers and credit card issuers. Brian previously led e-commerce at a niche online automotive direct marketer, driving internet marketing customer acquisition programs in the affiliate, search, comparison shopping and e-mail channels. Prior careers in consulting, marketing management, and marcom have contributed to his unique perspective on integrated marketing, brand building and marketing operations.

Marty Marion brings a broad digital perspective to the Deluxe eBusiness team. Supported by years of industry leadership in e-Commerce, Web Development, and Online Marketing, Marty’s career dates back to his management role at Meyers Printing Company in 1994 where his 11-year tenure established his online success by bringing the DeskTop Labels business to market as one of the first secure “Buy Direct from the Manufacturer” websites in existence. The DTL website was launched in January of 1996 and the first electronic order was received from France. The online reach of the DTL website extended into one of the largest labeling initiatives in U.S. Naval history.

In 2005, Marty partnered with local and overseas interactive marketers and web developers at Kingclicks LLC. Macy’s, The Minneapolis Downtown Council, University of St. Thomas, Boone and Stone, are some of partnerships he and his team developed. Marty joined Deluxe in 2010 and has been actively engaged with their paid search team and affiliate programs, which include Shop Deluxe, Bags & Bows, and Deluxe Services. Marty is also the leader of the Twin Cities Affiliate Meet Up Group−a 65 member group that meets monthly to discuss the latest technologies and trends within the affiliate industry.

Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer. Conversion Sciences was founded to fill the Web with helpful, engaging and entertaining online Web sites that convert visitors into leads and sales. The company has helped dozens of businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics and testing. “There are places on the Web that make you feel like they were built just for you,” he says. “Is yours one of these? It could be.

Amber joined Rakuten LinkShare in 2009 and leads the business development team in prospecting the newest publisher models into Rakuten LinkShare’s global network. With a focus on innovation her team works closely with non-traditional publishers to develop B2B relationships. In an ever changing online and mobile marketing environment, she enjoys ushering in the top performers of tomorrow into the performance marketing space. Amber has enjoyed working in the affiliate industry in multiple networks for nearly a decade in product management and business development roles. Originally from Montreal, QC she is based in Rakuten LinkShare’s New York office.

David Naffziger is CEO of BrandVerity, a firm that provides technology solutions to affiliate managers to combat trademark abuse and advertising fraud. BrandVerity’s services monitor paid search and social media for abuse by affiliates. Affiliate managers, agencies and networks use BrandVerity’s service to monitor and protect thousands of brands. Prior to BrandVerity, David was VP of Engineering at Judy¹s Book a Seattle-based local search company. Prior to Judy¹s Book, David co-founded and was Director of Research at Quova prior to its acquisition by Neustar, Inc. (NYSE: NSR). David received his BS from MIT.

Michael Ni is responsible for Avangate’s marketing strategy, product definition, and affiliate network. With over 20 years of experience, Ni has brought multiple innovation-driven businesses to markets from start-ups to fortune 500 companies. Ni’s business experience spans software, telecommunications, consumer packaged goods, and digital media. Prior to joining Avangate, Ni served as VP Products at Amdocs, where he drove the next generation customer management, retail, and commerce applications. In addition, he has held executive positions at leading software vendors, at startups, and in strategy consulting. These roles include GM/Managing Director at MyWire, a new media consortium; VP of Product at Oracle; VP of Product and Operations at venture-funded OnePage, Inc. (acquired by Sybase, Inc.); as well as Marketing Strategy Consultant at PriceWaterhouseCoopers. Ni received an MBA from Harvard Business School, an MS from Stanford University, and a BS from MIT.

Tony Pantano is the CEO of Imwave, Inc., with offices in York, Pennsylvania and Reston, Virginia. The Company’s primary focus is building and launching effective pay-per-click (PPC) search engine keyword marketing campaigns for our affiliate marketing partners. Mr. Pantano began his career in the Internet industry 18 years ago as a Principal and Vice President of Cyberia Communications, Inc., a start-up Internet Service provider in York, Pennsylvania prior to its acquisition by D&E SuperNet, 1998. He served as President of D&E SuperNet and later as Vice President of Business Services for OneMain.com-an EarthLink company, providing leadership and strategic direction for all aspects of daily operations. Mr. Pantano most recently served as Regional Vice President of Interactive Media & Director of Marketing with the York Newspaper Company leading team responsible for the creation and implementation of all consumer marketing programs and Internet operations all of Media News Group owned newspapers in Pennsylvania. He earned a Bachelor of Arts degree in Business/Economics from the University of Pittsburgh and a Masters of Business Administration degree from York College of Pennsylvania.

Lisa Picarille is the Content Director for the Performance Marketing Association. She is an online content strategist, who focuses on online marketing, branding, and social media. She is also the co-founder of www.mycontentpro.com and teaches Internet marketing classes for USF Online. Lisa co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins. Previously, Lisa was the Publisher and Editor-in-Chief of Revenue Magazine. She is a veteran journalist who began her career as a professional sports writer in Boston and has headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld. She is the 2008 winner of LinkShare’s Golden Link Award for Most Vocal Performance Marketing Advocate, winner of Affiliate Summit’s Pinnacle Award for Affiliate Marketing Advocate for 2011 and a frequent speaker at industry conferences.

As president of Commission Junction, Pollard’s primary responsibility is to oversee the operations of Commission Junction’s U.S. offices located in Santa Barbara, CA; Boston, MA; San Francisco, CA; New York, NY; Chicago, IL; and Westlake Village, CA. Pollard originally joined affiliate marketing solutions provider Be Free in 1999 prior to its acquisition by ValueClick and subsequent merger with Commission Junction in 2003. During her thirteen-year tenure with Be Free and Commission Junction, she primarily managed the teams responsible for advertiser and publisher client development and introduced such initiatives as the CJ Performer™, a program that facilitates strategic relationships between top-performing publishers and key advertisers. Prior to Commission Junction, Pollard operated in a sales capacity at consulting firm Keane, Inc., and at i-Cube (now Avenue A/Razorfish). She has a bachelor’s degree in journalism from the E.W. Scripps School at Ohio University.

Brian Schwartz manages both the B2B and B2C Affiliate Programs for LivePerson, Inc., a leading provider of intelligent engagement solutions that increase conversions and improve the customer experience online. A former webmaster, Brian has over a decade of experience in the web design and Internet marketing field. Now on the Merchant side, Schwartz helps hundreds of Affiliate Partners optimize their campaigns.

An eBay Top 100 reviewer, Schwartz authored the eBook: “Make Money Selling Nothing on eBay” in 2007. Based around eBay’s Affiliate Program, the eBook is still being resold by other seller’s on the eBay marketplace today.

Prior to joining LivePerson, Schwartz worked as E-Commerce Director for a Nutraceuticals company and Marketing Coordinator for an oral care manufacturer where he worked with Fortune 100 companies on consumer product development. He received his Bachelor’s from Arizona State University.

Greg Shepard, the founder and CEO of AffiliateTraction, is a seasoned veteran in the online affiliate marketing arena with over 15 years of experience in building and running sustainable growth businesses. Greg built one of the first applied environmental biotechnology companies which he then sold to Epicore, a publicly traded company. During the emergence of the .com era, Greg co-founded a website and software development company in Denver, CO, and following that exit built and sold four web-based travel merchant businesses. Greg then founded Paragon Internet Consulting, the first affiliate marketing agency, in early 1999, seeing the opportunity from the perspective of being a merchant himself. In the following years Greg built and exited from ten online startups including publishers, merchants, service companies and SAAS enterprises in the affiliate and online marketing space, including AffiliateTraction software (NetTraction) and Affiliate Recruitment companies (AffiliateAnnouncement, AffiliateBase, and AffiliateTurbo). Greg is an expert in the field, and his knowledge is exemplified through his contributions and articles for Revenue Magazine, ReveNews, DMNews, DMConfidential, ThoughtShapers, MThink, and and The American Marketing Association, a 75 year old icon in the marketing industry. He has spoken at the University of Southeastern Louisiana and done radio interviews with James Martell’s Affiliate Marketers BootCamp and WebMasterRadio.

Roger came to Internet and Affiliate Marketing back in 1999 from managing Wal-Mart retail stores in Western Canada. His extensive experience managing online retail stores carried over to successfully managing affiliate programs for many top online merchants.

During his tenure in the affiliate marketing industry, Snow has personally transformed new and existing affiliate programs into a major revenue stream for their respective companies. Some of them even multi-million dollars programs.

His outgoing personality and never ending work ethics has helped him and Snow Consulting strike several long standing partnerships with clients and many personal/business relationships with affiliate partners, networks and colleagues abroad.

Snow attended West Virgina University – Marketing Graduate in 1995

Jason Spievak is the co-founder and CEO of RingRevenue, the leading provider of telephony solutions to the performance marketing industry. Nearly all leading U.S. performance ad networks license RingRevenue’s platform, including Commission Junction, LinkShare, the Google Affiliate Network, and more than a hundred others.

Prior to RingRevenue, Jason was Director and Chief Financial Officer at CallWave, a VoIP software and service provider based in Santa Barbara, California. Jason led CallWave’s successful IPO in 2004. Prior to CallWave, Jason was a Vice President in the technology mergers and acquisitions group in Broadview International’s Silicon Valley office, where he led the execution on more than $1.25 billion of successful M&A transactions. Before joining Broadview, Jason held product management roles with Netopia, where he helped the company complete its successful IPO in 1996, and also with Nextel Communications.

Jason is a member of the boards of directors of RingRevenue and iFluidics. He is also a member of the non-profit boards of directors of the Performance Marketing Association, the UCSB Economic Forecast, Peabody Charter School, and the Teddy Bear Cancer Foundation. He is also a co-founding general partner of Persistence Partners, an early stage technology venture investment fund.

Jason earned his MBA from the Kellogg School at Northwestern University and his BA from UC Santa Barbara. He lives in Santa Barbara, California, with his wife and three children.

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written seven books on using the Internet for marketing, produces the eMetrics Summit – www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association – www.DigitalAnalyticsAssociation.org