Agenda

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Day 1, Tuesday, April 16, 2013
7:30-8:30am Registration & Networking Breakfast
Room: Atrium
8:30-8:45am Conference Chair Welcome Remarks
Geno Prussakov, Affiliate Management Days
Room: Club
8:45-9:30am KEYNOTE
What We Can Learn from Our Affiliates
Brian Massey, Conversion Sciences
Room: Club
9:30-10:15am Exhibits & Morning Coffee Break
Room: Atrium
  Track 1
Room: Club
Track 2
Room: Foothill F
10:15-11:00am The Performance Marketing Universe: How Our World Continues to Evolve
Rebecca Madigan, Performance Marketing Association
Room: Club

How to Recruit Better Value Affiliates to Increase Profits
Sarah Bundy, All Inclusive Marketing
Room: Foothill F
11:15am-12:00pm The New Legal Landscape of Affiliate Marketing
Gary Kibel, Davis & Gilbert LLP
Room: Club
3 Solutions to Creating the Right Deal For You and Your Affiliates
Declan Dunn, Dunn Direct Media
Room: Foothill F
12:00-1:00pm Lunch
Room: Atrium
1:00-1:45pm Understanding the Value of the Affiliate Channel
Kevin Edwards, Affiliate Window
Room: Club
How to Be Active at Passive Affiliate Recruitment
Brian Schwartz, LivePerson, Inc.
Roger Snow, Snow Consulting
Room: Foothill F
2:00-2:45pm GENERAL SESSION – PANEL DISCUSSION
Inside the Mind of the Super Affiliate
Moderated by Angel Djambazov
Tony Pantano, Imwave
Siva Kumar, The Find
Mike Allen, Shopping-Bargains.com
Room: Club
2:45-3:15pm Exhibits & Afternoon Break
Room: Atrium
3:15-4:00pm Rapid Fire – Live Landing Page Critiques
Tim Ash, SiteTuners
Room: Club
Coupon Code Compliance: Protecting Channel-Specific Coupons
David Naffziger, BrandVerity
Room: Foothill F
4:15-5:00pm The Extremely Monetizable Mobile Market
Peter Hamilton, HasOffers
Room: Club
5 Ways To Get Things Moving With Latent Affiliates
Michael Ni, Avangate
Room: Foothill F
5:05-5:15pm Sponsor Lightning Round
   
Room: Club
5:20-6:05pm KEYNOTE
Pay-Per-Call Wake-Up Call: 3 Reasons You Need To Be Doing It
Jason Spievak, RingRevenue
Room: Club
6:05-7:30pm Networking Reception
Room: Atrium

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Day 2, Wednesday, April 17, 2013
7:30-8:25am Registration & Networking Breakfast
Room: Atrium
8:25-8:30am Conference Chair Morning Remarks
Geno Prussakov, Affiliate Management Days
Room: Club
8:30-10:00am GENERAL SESSION – PANEL DISCUSSION
The Role of the Affiliate Network
Moderated by Robert Glazer, Acceleration Partners
Todd Crawford, Impact Radius
Brian Littleton, ShareASale
Gary Marcoccia, AvantLink
Kerri Pollard, Commission Junction
Amber Melhouse, Rakuten LinkShare
Room: Club
10:00-10:30am Exhibits & Morning Coffee Break
Room: Atrium
  Track 1 Track 2
10:30-11:15am Why Your Affiliate Revenue May Not Be Real & What You Can Do About It
Robert Glazer, Acceleration Partners
Room: Club
Affiliate Marketing Solutions, Brand Alignment and Consumer Behavior
Amber Melhouse, Rakuten LinkShare
Room: Foothill F
11:30am-12:15pm 7 Proven Ways to Maximize Affiliate Relationships with Email
Hunter Boyle, Aweber
Room: Club
Developing and Implementing an Affiliate Marketing Calendar
Karen Garcia, GTO Management
Room: Foothill F
12:15-1:00pm Lunch
Room: Atrium
1:00-1:45pm Proven Conversion Optimization Techniques for Affiliate Programs
Chris Goward, WiderFunnel Marketing
Room: Club
Managing Risk: Legal Issues for Merchants & Affiliate Managers
David Adler, Leavens, Strand, Glover & Adler, LLC
Room: Foothill F
2:00-2:45pm KEYNOTE
The Human Side of Analytics
Jim Sterne, eMetrics Summit
Room: Club
2:45-3:15pm Exhibits & Afternoon Break
Room: Atrium
3:15-4:00pm Customer-Centricity in a Publisher-Centric Channel
Brian Marcus, Global eBay Partner Network
Room: Club
The Pros & Cons of Migrating Your Affiliate Programs In-House
Martin Marion, Deluxe Corp.
Room: Foothill F
4:15-5:00pm Leveraging Trends in Technology, the Industry and Pop Culture
Lisa Picarille, Performance Marketing Association
Room: Club
Multi-Channel Attribution Strategy and Considerations
Greg Shepard, AffiliateTraction
Room: Foothill F
5:10-5:55pm KEYNOTE
Brainy Ways to Boost Conversion and Affiliate Loyalty
Roger Dooley, Author
Room: Club
5:55-6:00pm Conference Chair Closing Remarks
Geno Prussakov, Affiliate Management Days
Room: Club

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