Agenda

Day 1: Thursday, March 8th
7:30-8:30am Registration & Breakfast
8:30-8:45am Welcome Remarks:
Geno Prussakov, Chair, Affiliate Management Days
8:45-9:30am Morning Keynote:
How to Repel Affiliates With Horrible Landing Pages
Tim Ash, CEO, SiteTuners
9:30-9:40am Gold Sponsor Presentation
9:40-10:15am Break/Exhibit Hall
  Track 1 Track 2
10:15-11:00am The Importance of Attribution Data for Performance Marketing
Todd Crawford, Co-Founder, Impact Radius

Affiliate Marketing for Facebook
Marc Phillips, CEO, Skumatic
11:10-11:55am How to Optimize Affiliate Landing Pages for More Conversions & Revenue
Chris Goward, CEO, WiderFunnel
How to Find & Recruit Super Affiliates Into Your Program
Sarah Bundy, CEO, All Inclusive Marketing
11:55am-12:55pm Lunch
12:55-1:40pm Using Web Analytics to Grow
Your Affiliate Program

Kevin Webster, Internet Marketing Manager, Forbes Custom Products
Exploring the Pros & Cons of In-house & Outsourced Affiliate Program Management
Karen Garcia, CEO, GTO Management
1:50-2:35pm
No Affiliate Left Behind:
Creating Mutually Beneficial Partner Relationships

Julia Barrett, Director of Product Marketing, Wealthfront
Educating Internal Business Teams About Affiliate Marketing
Ryan Diehl, Affiliate Manager, Best Buy
2:35-3:05pm Break/Exhibit Hall
3:05-3:50pm Trends & Innovations in Affiliate Marketplace
Ali Pasha, Product Manager, Google Affiliate Network
The Latest Tricks, Traps & Techniques Black Hat Affiliates are Using to Cheat Your Affiliate Program
David Naffziger, CEO, BrandVerity
4:00-4:45pm Sellers Changing the Way They Do Business
Simon Jones, VP of Strategic Solutions, Plimus
Types and Value of Affiliates – Keys to Running a Healthy, Profitable Affiliate Program
Kush Abdulloev, Affiliate Program Manager, VMInnovations
4:55-5:15pm Lightning Round of Silver & Bronze Sponsor Presentations
5:15-6:00pm Afternoon Keynote:
Leveraging the “Offline” Channels
Jason Spievak, CEO, RingRevenue
6:00-7:00pm Reception / Exhibits

Go to Top of Page

Day 2: Friday, March 9th
7:30-8:30am Registration & Breakfast
8:30-8:35am Morning remarks:
Geno Prussakov, Chair, Affiliate Management Days
8:35-9:20am Morning Keynote:
Newest Adware & Affiliate Marketing Abuses
Ben Edelman, Assistant Professor, Harvard Business School
9:20-9:50am Break/Exhibit Hall
  Track 1 Track 2
9:50-10:35am Branding and Performance Advertising
Rebecca Madigan, Executive Director, Performance Marketing Association
Publisher Segmentation & Key Optimization Levers
Kristin Hall, Head of Publisher Development, Google Affiliate Network
10:35-10:55am Break/Exhibits
10:55-11:40pm How to Monitor and Interpret Trends & Metrics
Jared Saunders, Affiliate Program Manager, JensonUSA
How to Effectively Reach & Engage Bloggers
Jenny Williams, Merchant Manager, Skimlinks

11:50am-12:35pm Maximize Your Affiliate ROI with Checkout Optimization
Linda Bustos, Director of Ecommerce Research, Elastic Path Software
Is Your Affiliate Program an Afterthought?
Tony Pantano, CEO, Imwave
12:35-1:35pm Lunch
1:35-2:20pm The Global Push
Chris Bishop, Founder & Managing Director, 7thingsmedia
Optimizing Website Real Estate & Customer Experience
Lena Siara Huang, Sr. Manager, eCommerce and CX
2:20-2:40pm Break/Exhibit Hall
2:40-3:25pm Affiliate Marketing for Mobile Apps
Peter Hamilton, Partner & CMO, HasOffers
Leveraging Online Video for Affiliate Programs
John Greathouse, Partner, Rincon Venture Partners
3:35-4:20pm [Panel:] Inside the Mind of a Super Affiliate
Siva Kumar (TheFind.com),
Kim Rowley (KIMarketing.com), Tony Pantano (Imwave) – moderated by Chris Bishop
Around the Corner: Best Practices for Mobile & Social Media Campaign Integration
Sam Harrelson, Publisher/Editor, PayPerTrends
4:25-5:10pm Afternoon Keynote:
The Science of Influence & Persuasion: Getting What You Want, When You Want It
John Greathouse, Partner, Rincon Venture Partners
5:10-5:20pm Closing Wrap-Up:
Geno Prussakov, Chair, Affiliate Management Days

Go to Top of Page

San Francisco Sponsors 2012