MAY 15-17, 2017 • MARRIOTT MARQUIS • SAN FRANCISCO

Conference Agenda

Day 1, Tuesday, May 16, 2017


7:30-8:30am

Registration • Room: Grand Assembly

8:00-8:30am

Networking Breakfast • Room: Salon 15

8:30-8:45am

Conference Chair Opening Remarks • Room: Salon 10-12

Geno Prussakov
Conference Chair, Affiliate Management Days

8:45-9:30am

Keynote
Win the Comparison, Win the Wallet • Room: Salon 10-12

History has proven that successful performance marketers have had to evolve and quickly adapt to the ever-changing, consumer landscape, or risk extinction. Performance marketing navigated the early days of the Internet followed by the dot.com bust, a myriad of “Google Dances” and most recently, the recession. Not only did winners emerge and create a template of success, but the winners are earning bigger rewards than ever before. What does it take to win as the digital natives of the Millennial Generation come of age and into bigger pocketbooks and consumer technology becomes increasingly sophisticated? Join Kerri as she speaks to winning today’s consumer and their wallet.

Kerri Pollard
Chief Revenue Officer, Honey

9:30-9:50am

Diamond Sponsor Presentation
Bridging the Innovation Divide: Tips for Becoming a Customer-Driven Organization • Room: Salon 10-12

PepperJam

Inspired by his own personal and professional challenges, Greg Shepard has spent over 20 years starting and building companies in the affiliate marketing space, taking them from small product building companies to global problem solving organizations. Marketers and industry leaders will learn how they too can leverage personal experiences to build a collaborative, human culture that leaves behind the IT mindset to transform into an agile, customer driven organization.

Greg Shepard
Chief Strategy Officer, Pepperjam

9:50-10:15am

Exhibits & Morning Coffee Break • Room: Salon 15

TRACKS

TRACK 1 • Room: Salon 10-12

TRACK 2 • Room: Salon 13-14

10:15-11:00am

Proactive Program Management: 16 Strategies to Success

Jeannine CrooksJeannine Crooks, Client Services Manager, Awin

John LoBruttoJohn LoBrutto, Director of Affiliate Solutions & Partnerships, Liquid Web

Identifying Your Affiliates – Thinking Outside the Box

Chris TradgettChris Tradgett, Director, Publisher Discovery

11:05-11:50am

Growing Your Affiliate Program with Performance Partnerships

Robert GlazerRobert Glazer, Founder and Managing Director, Acceleration Partners

Optimizing Your Affiliates: How to Get Them To Drive Commerce

liver RoupOliver Roup, Founder & CEO, VigLink

11:50am-12:00pm

Gold Sponsor Presentations • Room: Salon 10-12

12:00-1:00pm
Birds-of-a-Feather – Lunch with Speakers in the Exhibit Hall

Room: Salon 15

1:00-1:45pm

The Commission Splitting Conundrum

Todd_CrawfordTodd Crawford, Co-Founder, Impact Radius

How to Build Global Awareness for Your Affiliate Program

Victoria GalperinaVictoria Galperina, Head of Affiliate Marketing, SEMrush

1:55-2:40pm
GENERAL SESSION – PANEL DISCUSSION • Room: Salon 10-12

Affiliate Managers Super Panel – Hot Topics in Affiliate Management

Join our panel of distinguished affiliate managers from a variety of backgrounds including an in-house manager, a large OPM, and a boutique agency as we discuss important everyday topics in affiliate management as well as some hot topics. Some of the topics covered will include: affiliate vetting, coupon and loyalty/cashback affiliate payment strategies, affiliate recruiting, working with online influencers and content producers, attribution, multi-network programs, FTC compliance, favorite tools, and more; as well as questions from the audience.

Wade_TonkinWade Tonkin, Affiliate Manager, Fanatics, Inc.

Greg HoffmanGreg Hoffman, CEO, Apogee

Maryellen GaraskyMaryellen Garasky, Affiliate Manager, Jane.com

Lisette HowardLisette Howard, Director of Client Services, Performance, Schaaf-PartnerCentric

2:45-3:15pm

Exhibits & Afternoon Coffee Break • Room: Salon 15

TRACKS

TRACK 1 • Room: Salon 10-12

TRACK 2 • Room: Salon 13-14

3:15-4:00pm

5 Enemies of Normal That Will Make Your Program Better

Tara McCommonsTara McCommons, VP Sales and Marketing LinkConnector Corporation

Migration Matters

Tara McCommonsErin Killian, Senior Director, Agency Partner Program, Pepperjam

4:05-4:50pm

Content Affiliate Recruitment, Onboarding and Optimization

Stephanie RobbinsStephanie Robbins, President, Robbins Interactive

Wade TonkinWade Tonkin, Affiliate Manager, Fanatics, Inc.

Traditional & Influencer Affiliate Programs. Understanding the Difference

Martin MarionMartin Marion, Director of Digital Marketing, iAffiliate Management

5:00-6:30pm

Networking Reception • Room: Salon 15

7:15pm

Dinner with Strangers

Day 2, Wednesday, May 17, 2017


7:30-8:30am

Registration • Room: Grand Assembly

8:00-8:30am

Networking Breakfast • Room: Salon 15

8:30-8:35am

Conference Chair Opening Remarks • Room: Salon 10-12

Geno Prussakov
Conference Chair, Affiliate Management Days

8:35-9:25am
KEYNOTE PANEL (Part 1)
2017 Affiliate State of the Union • Room: Salon 10-12

A panel of industry thought leaders will discuss the state of the industry, today’s hot button issues and what they see for the future. The panel will also discuss how changes in customer expectations, global, mobile, and attribution will shape the future of the industry.

Moderator:

Robert Glazer
Founder and Managing Director, Acceleration Partners

Panelists:

Todd Crawford, Co-Founder
Impact Radius

Choots Humphries, Co-President
LinkConnector

Scott Kalbach
Founder & CEO, AvantLink

Brian Littleton
President/CEO, ShareASale

Greg Shepard
Chief Strategy Officer, Pepperjam

Gary Warnes
Vice President, Global Services, Rakuten Marketing

9:25-9:35am

Stretch Break

9:35-10:25am
KEYNOTE PANEL (Part 2)
2017 Affiliate State of the Union • Room: Salon 10-12

A panel of industry thought leaders will discuss the state of the industry, today’s hot button issues and what they see for the future. The panel will also discuss how changes in customer expectations, global, mobile, and attribution will shape the future of the industry.

Moderator:

Robert Glazer
Founder and Managing Director, Acceleration Partners

Panelists:

Todd Crawford, Co-Founder
Impact Radius

Choots Humphries, Co-President
LinkConnector

Scott Kalbach
Founder & CEO, AvantLink

Brian Littleton
President/CEO, ShareASale

Greg Shepard
Chief Strategy Officer, Pepperjam

Gary Warnes
Vice President, Global Services, Rakuten Marketing

10:25-10:35am

PMA News and Updates

Todd CrawfordTodd Crawford, Board Member, Performance Marketing Association

10:35-11:15am

Exhibits & Morning Coffee Break • Room: Salon 15

TRACKS

TRACK 1 • Room: Salon 10-12

TRACK 2 • Room: Salon 13-14

11:15am-12:00pm

Why is Cross-Device Tracking so Important and How Can it Help You?

Deirdre PetersDeirdre Peters, Product Management, CJ Affiliate by Conversant

Jenny GibsonJenny Gibson, Product Manager, CJ Affiliate by Conversant

Pay Per Call Programs and How They Work

Matt FraryMatt Frary, Chief of Chaos, SmarterChaos.com

12:00-1:15pm
Birds-of-a-Feather – Lunch with Speakers in the Exhibit Hall

Room: Salon 15

1:15-2:00pm

Building a Diversified Partner Portfolio

Sarah BundySarah Bundy, Founder & CEO, All Inclusive Marketing

How to Attract & Retain Top Affiliates with a Best-in-Class Payments Experience

Rob IsrachRob Israch, CMO, Tipalti

2:05-2:50pm

Let’s Talk Canada, Australia & International Opportunities You’re Missing

Chad WaiteChad Waite, Marketing Manager, AvantLink

The 5 Biscuit Wheels to Your Affiliate Marketing Gravy Train

Cris AngeliniCris Angelini, Senior Business Development Director, UnsubCentral

2:50-3:20pm

Exhibits & Afternoon Coffee Break • Room: Salon 15

3:20-4:05pm

Brand Quality and Compliance

Jennifer MoorJennifer Moor, Senior Manager, Brand Quality and Regulatory Compliance, Rakuten Marketing

Make the Most of Your Codes! Coupon Usage and Best Practices

Larissa FeuersteinLarissa Feuerstein, Merchant & OPM Liaison, FMTC’s Fresh Press Media

4:10-4:15pm

Conference Chair Closing Remarks • Room: Salon 10-12

Geno Prussakov
Conference Chair, Affiliate Management Days

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