MAY 15-17, 2017 • MARRIOTT MARQUIS • SAN FRANCISCO

Conference Agenda

Day 1, Tuesday, May 16, 2017


7:30-8:30am

Registration & Networking Breakfast

8:30-8:45am

Conference Chair Opening Remarks

Geno Prussakov
Conference Chair, Affiliate Management Days

8:45-9:30am

Keynote
Win the Comparison, Win the Wallet

History has proven that successful performance marketers have had to evolve and quickly adapt to the ever-changing, consumer landscape, or risk extinction. Performance marketing navigated the early days of the Internet followed by the dot.com bust, a myriad of “Google Dances” and most recently, the recession. Not only did winners emerge and create a template of success, but the winners are earning bigger rewards than ever before. What does it take to win as the digital natives of the Millennial Generation come of age and into bigger pocketbooks and consumer technology becomes increasingly sophisticated? Join Kerri as she speaks to winning today’s consumer and their wallet.

Kerri Pollard
Chief Revenue Officer, Honey

9:30-9:50am

Diamond Sponsor Presentation

PepperJam

9:50-10:15am

Exhibits & Morning Coffee Break

TRACKS

TRACK 1

TRACK 2

10:15-11:00am
Proactive Program Management:16 Strategies to Success

Jeannine CrooksJeannine Crooks, Client Services Manager, Affiliate Window

John LoBruttoJohn LoBrutto, Director of Affiliate Solutions & Partnerships, Liquid Web

Identifying Your Affiliates – Thinking Outside the Box

Chris TradgettChris Tradgett, Director, Publisher Discovery

11:05-11:50am
Growing Your Affiliate Program with Performance Partnerships

Robert GlazerRobert Glazer, Founder and Managing Director, Acceleration Partners

Optimizing Your Affiliates: How to Get Them To Drive Commerce

liver RoupOliver Roup, Founder & CEO, VigLink

11:50am-12:00pm

Gold Sponsor Presentations

12:00-1:00pm

Lunch with Super Affiliates

1:00-1:45pm
The Commission Splitting Conundrum

Todd_CrawfordTodd Crawford, Co-Founder, Impact Radius

How to Build Global Awareness for Your Affiliate Program

Martin WeinbergMartin Weinberg, Director of Marketing, US, SEMrush

1:55-2:40pm

GENERAL SESSION – PANEL DISCUSSION
Affiliate Managers Super Panel – Hot Topics in Affiliate Management

Join our panel of distinguished affiliate managers from a variety of backgrounds including an in-house manager, a large OPM, and a boutique agency as we discuss important everyday topics in affiliate management as well as some hot topics. Some of the topics covered will include: affiliate vetting, coupon and loyalty/cashback affiliate payment strategies, affiliate recruiting, working with online influencers and content producers, attribution, multi-network programs, FTC compliance, favorite tools, and more; as well as questions from the audience.

Wade_TonkinWade_Tonkin, Affiliate Manager, Fanatics, Inc.

Other panelists TBA

2:45-3:15pm

Exhibits & Afternoon Coffee Break

3:15-4:00pm
5 Enemies of Normal That Will Make Your Program Better

Tara McCommonsTara McCommons, VP Sales and Marketing LinkConnector Corporation

Migration Matters

Tara McCommonsErin Killian, Senior Director, Agency Partner Program, Pepperjam

4:05-4:50pm
How to Create a Resource Center to Drive Sales & Increase Reach

Stephanie RobbinsStephanie Robbins, President, Robbins Interactive

Wade_TonkinWade_Tonkin, Affiliate Manager, Fanatics, Inc.

Traditional & Influencer Affiliate Programs. Understanding the Difference

Martin MarionMartin Marion, Director of Digital Marketing, iAffiliate Management

5:00-6:30pm

Networking Reception

7:15pm

Dinner with Strangers

Day 2, Wednesday, May 17, 2017


7:30-8:30am

Registration & Networking Breakfast

8:30-8:35am

Conference Chair Opening Remarks

Geno Prussakov
Conference Chair, Affiliate Management Days

8:35-9:25am
KEYNOTE PANEL (Part 1)
2017 Affiliate State of the Union

A panel of industry thought leaders will discuss the state of the industry, today’s hot button issues and what they see for the future. The panel will also discuss how changes in customer expectations, global, mobile, and attribution will shape the future of the industry.

Moderator:

Robert Glazer
Founder and Managing Director, Acceleration Partners

Panelists:

Todd Crawford, Co-Founder
Impact Radius

Choots Humphries, Co-President
LinkConnector

Scott Kalbach
Founder & CEO, AvantLink

Brian Littleton
President/CEO, ShareASale

Greg Shepard
Chief Strategy Officer, Pepperjam

9:25-9:35am

Stretch Break

9:35-10:25am
KEYNOTE PANEL (Part 2)
2017 Affiliate State of the Union

A panel of industry thought leaders will discuss the state of the industry, today’s hot button issues and what they see for the future. The panel will also discuss how changes in customer expectations, global, mobile, and attribution will shape the future of the industry.

Moderator:

Robert Glazer
Founder and Managing Director, Acceleration Partners

Panelists:

Todd Crawford, Co-Founder
Impact Radius

Choots Humphries, Co-President
LinkConnector

Scott Kalbach
Founder & CEO, AvantLink

Brian Littleton
President/CEO, ShareASale

Greg Shepard
Chief Strategy Officer, Pepperjam

10:25-11:15am

Exhibits & Morning Coffee Break

TRACKS

TRACK 1

TRACK 2

11:15am-12:00pm
Why is Cross-Device Tracking so Important and How Can it Help You?

Deirdre PetersDeirdre Peters, Product Management, CJ Affiliate by Conversant

Jenny GibsonJenny Gibson, Product Manager, CJ Affiliate by Conversant

Affiliate Fraud Detection & Prevention

Gaurav SethiGaurav Sethi, CEO, Virus Positive Technologies

12:00-1:15pm

Lunch with Super Affiliates

1:15-2:00pm
Building a Diversified Partner Portfolio

Sarah BundySarah Bundy, Founder & CEO, All Inclusive Marketing

How to Attract & Retain Top Affiliates with a Best-in-Class Payments Experience

Rob IsrachRob Israch, CMO, Tipalti

2:05-2:50pm
Let’s Talk Canada, Australia & International Opportunities You’re Missing

Chad WaiteChad Waite, Marketing Manager, AvantLink

The 5 Biscuit Wheels to Your Affiliate Marketing Gravy Train

Cris AngeliniCris Angelini, Senior Business Development Director, UnsubCentral

2:50-3:20pm

Exhibits & Afternoon Coffee Break

3:20-4:05pm
Brand Quality and Compliance

Jennifer MoorJennifer Moor, Senior Manager, Brand Quality and Regulatory Compliance, Rakuten Marketing

Make the Most of Your Codes! Coupon Usage and Best Practices

Larissa FeuersteinLarissa Feuerstein, Merchant & OPM Liaison, FMTC’s Fresh Press Media

4:10-4:15pm

Conference Chair Closing Remarks

Geno Prussakov
Conference Chair, Affiliate Management Days


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