Select Page

Full-Agenda

Conference Day 1: Tuesday, May 13, 2014

8:30-9:00am

Registration & Networking Coffee


9:00-9:15am

Conference Chair Welcome Remarks

Speaker:
Geno Prussakov, Conference Chair, Affiliate Management Days (@ePrussakov)

[ Top of this page ] [ Agenda overview ]

9:15-10:15am

KEYNOTE PANEL

“The Future of Affiliate Marketing”

Affiliate Marketing has continued to evolve at a bewildering pace with new models and technology continuing to change the landscape. In this keynote panel, industry leaders seek to define the next stage of affiliate marketing. We’ll be discussing integration with other channels, compliance, trade bodies and much much more in this must attend session.


Moderator:
Duncan Popham, Managing Director, Total Digital (@hpops) Speaker:
Kevin Edwards, Strategy Director, Affiliate Window (@AffWin) Dan Cohen, Regional Director, UK & Ireland, Tradedoubler (@dancohen243) Helen Southgate, Managing Director, affilinet UK (@HelenMarie21) Florian Gramshammer, UK Country Manager, Commission Junction (@ukflo) Stephen Kerin, Managing Director, Webgains (@Kezzer70)

[ Top of this page ] [ Agenda overview ]

10:15-10:45am

Exhibits & Morning Coffee Break

[ Top of this page ] [ Agenda overview ]

10:45-11:30am

“Omni-Channel Marketing in the Affiliate Space”

Insight into the changing consumer landscape and how affiliate marketing can cleverly target audiences however they maybe shopping. The shopping landscape of the UK has changed beyond all recognition over the past few years. We’ve seen a steady rise in smartphone use and the tablet has transformed how we browse and purchase. The implication has led to not only a change in how consumers buy, but also how retailers sell.
Relevant across all marketing channels, marketers need to truly understand their audience’s behaviour and market their messages across all channels. The use of personal insights into behaviour and data helps advertisers delve into the psyche of audiences more than ever before, but with so much information comes a lot of confusion.
Hear about how omni-channel marketing is being implemented by innovative publishers who are addressing the change in consumer behaviour. We will also look at how advertisers can ensure an audience is seeing the right message at the right time, whatever device they may be using.

Speaker:
Owen Hancock, Account Director, Commission Junction (@CJNetwork) Richard Lane, Head of Publisher Development, Commission Junction (@CJUKNetwork)

[ Top of this page ] [ Agenda overview ]

11:30-12:15pm

“Challenges in Affiliate Marketing Measurement”

This session will propose an empirically- and theoretically-grounded set of principles for a more holistic and balanced measurement of affiliate marketing. The principles are based on best industry examples and on the classic business performance measurement and marketing measurement theories.

Speaker:
Anastasia Mariussen, Associate Professor, Oslo School of Management (@AMariussen)

[ Top of this page ] [ Agenda overview ]

12:15-1:15pm

Lunch

[ Top of this page ] [ Agenda overview ]

1:15-2:00pm

“It’s Behind You! Finding the Value of Affiliate Marketing Behind Last Click”

Affiliate marketing is still widely undervalued as a channel, and often misrepresented in attribution strategies that fail to understand the nuances of the predominantly CPA model.
The desire to look beyond the last click often results in a fear that complex attribution strategies will follow. However, analysing customer journey data can reveal insights that enable marketers to understand the individual contribution of affiliates and empower publishers to demonstrate their influence across the entire customer journey.
Working with some of the biggest global brands on their marketing data strategies I see first-hand how affiliates continue to be the unsung heroes of digital marketing. Using real-world examples, this session will reveal the true value (and hidden potential) of the affiliate channel in the wider digital marketing landscape – providing top tips and takeaways on improving your affiliate marketing strategy, from both brand and affiliate perspectives.

Speaker:
Sandra McDill, Managing Partner, iProspect (@SandraLMcDill)

[ Top of this page ] [ Agenda overview ]

2:00-2:45pm

GENERAL SESSION – PANEL DISCUSSION

“Understanding Your Affiliates: Getting the Most from Different Publisher Types”

Different publisher types have ways of driving sales that often require different tools. A selection of affiliates will answer questions about their preferred methods of working with advertisers, their pet hates and how to get the most out of their sites.


Moderator:
Duncan Popham, Managing Director, Total Digital (@hpops) Speaker:
Graham Jenner, Head of Partnerships, TopCashBack (@grahamjenner) Yasmeen Lubbock, Senior Account Manager, Savoo Marie-Louise Abretti, Senior Commercial Manager, uSwitch (@ml_uSwitch) George Bett, Senior Partnerships Manager, Found (@Found_Online) Jim Banks, Global Head of Biddable Media, CheapFlights (@jimbanks)

[ Top of this page ] [ Agenda overview ]

2:45-3:15pm

Exhibits & Afternoon Break

[ Top of this page ] [ Agenda overview ]

3:15-4:00pm

“Work With Networks or Opt For an In-house Affiliate Program?”

When you are to set up an affiliate program you have a set of options including joining one or more affiliate networks or setting up an in-house affiliate program.
An affiliate network makes thousands of affiliates instantly available to you. An in-house affiliate program enables you to have a direct relationship with your affiliates and thus have more control and freedom.
So which one is the best approach? It’s to do them both. The session will delve deep into how an affiliate manager can do both. Challenges in doing this will be tacked and solutions proposed.


Speaker:
Johan Zammit, Co-founder & Chief Product Officer, NetRefer (@johanzammit)

[ Top of this page ] [ Agenda overview ]

4:00-4:45pm

“The Power of Mobile is in Bridging the Online and Offline World”

Tradedoubler’s original research will look at how and why people use their mobiles in store and what outcomes this behaviour drives – what are the implications of this behaviour for retailers and pure play online marketers?
Affiliate marketing channels are widely used by consumers and present opportunities for brands to engage with customers while they are on the go and in purchase mode – our research shows that brands that ignore these channels could be missing out on sales.
With a lack of mobile optimised sites still an issue and consumer concerns over privacy and security, the gap between on/offline still exists. The presentation will highlight the key findings from the Tradedoubler Insight Unit and present the key considerations that retailers need to address if they are to monetise the opportunities presented by mobile.


Speaker:
Dan Cohen, Regional Director, UK & Ireland, Tradedoubler (@dancohen243)

[ Top of this page ] [ Agenda overview ]

4:45-5:30pm

“Affiliate Retention Campaigns: Don’t Let Affiliates Leave Your Program”

This presentation will unveil some best practices of retention campaigns throughout the industry. After finding out what the key drivers for affiliates are and getting updated on competitors’ actions, merchants should have enough information to act in order to retain the affiliates recruited and not let them become inactive


Speaker:
Cristian Miculi, Senior Manager, Alliances, Avangate (@stere)

[ Top of this page ] [ Agenda overview ]

5:30pm

Networking Reception

[ Top of this page ] [ Agenda overview ]

Conference Day 2: Wednesday, May 14, 2014

8:30-9:10am

Registration & Networking Coffee


9:10-9:15am

Conference Chair Morning Remarks

Speaker:
Geno Prussakov, Conference Chair, Affiliate Management Days (@ePrussakov)

[ Top of this page ] [ Agenda overview ]

9:15-10:00am

GENERAL SESSION – PANEL DISCUSSION

“Crossing the Pond: Growing Affiliate Programs in Europe vs. U.S.”

The difference in the affiliate marketing industry in the US and Europe is very noticeable. From industry standards and successful strategies to competition and pricing, each market has developed its one way of doing business in which cultural and geographical factors plan an important role. In this session, affiliate marking leaders who work across both markets will discuss the difference between the evolving US and UK marketplaces, their unique challenges and opportunities, and what each market can learn from the other. panellists will discuss best practices and why what works in one economy may not work in the other. They will bring personal experiences, case studies, and specific recommendations for the audience.


Moderator:
Robert Glazer, Founder and Managing Director, Acceleration Partners (@accelerationpar) Speaker:
Oliver Deighton, Vice President, Marketing , Viglink (@VigLink) Gavin Male, Managing Director, R.O.EYE (@GavinMale) Oliver Jones, Vice President, Sales and Partnerships, Yieldify (@Yieldify) Sam Engel, Marketing Manager, BrandVerity (@brandverity)

[ Top of this page ] [ Agenda overview ]

10:00-10:15am

Sponsor Presentation

[ Top of this page ] [ Agenda overview ]


10:15-10:45am

Exhibits & Morning Coffee Break

[ Top of this page ] [ Agenda overview ]

10:45-11:30am

“What It Takes To Optimize Your Digital Spend On A Global Scale”

As the fastest growing segment of online advertising, performance marketing has the potential to immediately contribute to new revenue opportunities, especially on the global front. Over the last 5 years the industry has been experiencing a paradigm shift from a once clouded and cluttered infrastructure to an evolving ecosystem with greater transparency where marketers can have immediate and quantifiable results. Though agencies, advertisers and decision makers are now better equipped with a holistic perspective and greater transparency to understand the performance of their multi-channel operations, how do they make real-time decisions to better target their digital spend and measurably improve ROI in a global market?

Attendees will be provided with the following:
•Insights into how the performance marketing space is currently managed and the emerging trends every performance marketer should apply to their worldwide roadmap.
•A case study of the trials and tribulations Neo@ogilvy faced before they had the advantage of seeing the performance of their global marketing campaigns in real-time.
•Best practices for leveraging technology, direct relationships, multiple languages and currencies, as well as transparency across multiple performance marketing channels to gain greater insight, increased ROI, and the opportunity to firmly establish a global footprint.
•Actionable items to help build and improve a global performance marketing strategy.


Speaker:
Paul Wright, Managing Director Europe, CAKE (@fishandclicks) Stephanie Small, Head of Affiliates, Neo@Ogilvy (@neo_Ogilvy)

[ Top of this page ] [ Agenda overview ]

11:30-12:15pm

“The Birth of Multi-Attribution”

Multiattribution has been the topic of some debate for many years within the industry. It is only recently that some advertisers have begun to effectively apply multiattribution modeling to their affiliate programmes. The session will look at advertiser case studies to explore the implementation, implications and impact of multiattribution modeling on the modern day affiliate programme.


Speaker
Simon Hofmeister, Account Director & Client Strategist, Affiliate Window (@Hoffiliate)

[ Top of this page ] [ Agenda overview ]

12:15-1:15pm

Lunch

[ Top of this page ] [ Agenda overview ]

1:15-2:00pm

“Affiliate Marketing in Emerging Markets – 1 Million Conversions Later”

Growing in a small market certainly has disadvantages but also a lot of opportunities. We can innovate faster, skip some steps and use a much more democratic approach. Dorin Boerescu will present sales drivers and how they spectacularly evolved in last 3 years in Romania, Bulgaria and other countries in CEE (Poland, Croatia, Hungary, etc.): Google vs. Facebook; big media companies vs. superaffiliates; Black Friday and other shopping events.

The speaker will also present affiliates’ profile in CEE and how the top performers earn their money in emerging markets.


Speaker
Dorin Boerescu, CEO, 2Parale (@Boerescu)

[ Top of this page ] [ Agenda overview ]

2:00-2:45pm

“Affiliate Marketing: The Long and the Short of it”

As consumers continue to curate how they consume content and via what channels, it is becoming increasingly important that advertisers engage with as many consumer touch points as possible to influence the purchasing decision making process. Affiliate marketing isn’t just about the short tail – far from it. It has the potential and reach to influence consumers from the first to the last click of their purchasing journey. This session with Daniel Lancioni, Senior Key Account Manager at affilinet UK, looks at the different affiliate types and the value they add for advertisers in terms of brand building, traffic generation and the delivery of sustained sales.


Speaker
Daniel Lancioni, Senior Account Manager, Afilinet (@danlanch88)

[ Top of this page ] [ Agenda overview ]

2:45-3:15pm

Exhibits & Afternoon Break

[ Top of this page ] [ Agenda overview ]

3:15-4:00pm

“Paid Affiliates Are Happy Affiliates”

Your affiliates are the key to successfully driving traffic, and they can make or break your network. Making timely commission payments to them is crucial. In this session we will review best practices for keeping your affiliates happy, while running your network more efficiently. If you are making hundreds or even thousands of affiliate payments each month, deal with 3 or 4 banking institutions every time affiliate payments are made, or feel that your support staff is overloaded, this session is for you.


Speaker
Chen Amit, Co-Founder and CEO, Tipalti

[ Top of this page ] [ Agenda overview ]

4:00-4:05pm

Conference Chair Closing Remarks


Speaker
Geno Prussakov, Conference Chair, Affiliate Management Days (@ePrussakov)

[ Top of this page ] [ Agenda overview ]


Sign Up to Receive Event Notifications

Receive an instant 15% discount off your pass to AM Days 2017

  • This field is for validation purposes and should be left unchanged.
Share This

SIGN UP!

Sign up for our newsletter and receive an instant 15% discount off your pass to AM Days 2017.
  • This field is for validation purposes and should be left unchanged.