Agenda

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Pre-Conference Workshop: Monday, May 12, 2014
1:00-4:30pm Half Day Workshop
Advertiser’s Crash Course in Affiliate Marketing

Geno Prussakov, Conference Chair, Affiliate Management Days (@ePrussakov)

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Day 1, Tuesday, May 13, 2014
8:30-9:00am Registration & Networking Coffee
9:00-9:15am Conference Chair Welcome Remarks

Geno Prussakov, Conference Chair, Affiliate Management Days (@ePrussakov)

9:15-10:15am KEYNOTE PANEL

“The Future of Affiliate Marketing”

Duncan Popham, Managing Director, Total Digital (@hpops) (Moderator)
Kevin Edwards, Strategy Director, Affiliate Window (@AffWin)
Dan Cohen, Regional Director, UK & Ireland, Tradedoubler
Helen Southgate, Managing Director, affilinet UK
Florian Gramshammer, UK Country Manager, Commission Junction
Stephen Kerin, Managing Director, Webgains

10:15-10:45am Exhibits & Morning Coffee Break
10:45-11:30am

“Omni-Channel Marketing in the Affiliate Space”

Eleanor Pickering, Head of Advertiser Development, Commission Junction
Richard Lane, Head of Publisher Development, Commission Junction

11:30-12:15pm

“Challenges in Affiliate Marketing Measurement”

Anastasia Mariussen, Associate Professor, Oslo School of Management (@AMariussen)

12:15-1:15pm Lunch
1:15-2:00pm

“It’s Behind You! Finding the Value of Affiliate Marketing Behind Last Click”

Sandra McDill, VP Global Account Management, TagMan (@SandraLMcDill)

2:00-2:45pm GENERAL SESSION - PANEL DISCUSSION

“Understanding Your Affiliates: Getting the Most from Different Publisher Types”

Duncan Popham, Managing Director, Total Digital (@hpops) (Moderator)
Graham Jenner, Head of Partnerships, TopCashBack (@grahamjenner)
Simon Bird, General Manager – International, Savoo (@simonwbird)
Marie-Louise Abretti, Senior Commercial Manager, uSwitch
George Bett, Senior Partnerships Manager, Found

2:45-3:15pm Exhibits & Afternoon Break
3:15-4:00pm

“Work With Networks or Opt For an In-house Affiliate Program?”

Johan Zammit, Co-founder & Chief Product Officer, NetRefer (@johanzammit)

4:15-5:00pm

“Affiliates, APIs & You”

Keith Posehn, President, Zorz LLC.

5:00-5:45pm

“Affiliate Retention Campaigns: Don’t Let Affiliates Leave Your Program”

Cristian Miculi, Senior Affiliate Marketing Manager, Avangate (@stere)

5:45-6:45pm Networking Reception

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Day 2, Wednesday, May 14, 2014
8:30-9:10am Registration & Networking Coffee
9:10-9:15am Conference Chair Morning Remarks

Geno Prussakov, Conference Chair, Affiliate Management Days (@ePrussakov)

9:15-10:00am GENERAL SESSION - PANEL DISCUSSION

“Crossing the Pond: Growing Affiliate Programs in Europe vs. U.S.”

Robert Glazer, Founder and Managing Director, Acceleration Partners (@AffiliateMgr) (Moderator)
Oliver Roup, CEO & Founder, VigLink (@ORoup)
Gavin Male, Managing Director, R.O.EYE
Jay Radia, Founder and Managing Director, Yieldify
Mark Walters, Managing Director, Affiliate Window

10:00-10:15am Sponsor Presentation
10:15-10:45am Exhibits & Morning Coffee Break
10:45-11:30am

“How Affiliates Rip You Off: 7 Case Studies of Affiliate Fraud Exposed”

Chong-Min Hong, Director, www.e-Prospects.com

11:30-12:15pm

“The Birth of Multi-Attribution”

Simon Hofmeister, Account Director & Client Strategist, Affiliate Window (@Hoffiliate)

12:15-1:15pm Lunch
1:15-2:00pm

“Affiliate Marketing in Emerging Markets - 1 Million Conversions Later”

Dorin Boerescu, CEO, 2Parale

2:00-2:45pm

“Affiliate Marketing: The Long and the Short of it”

Daniel Lancioni, Senior Account Manager, Afilinet

2:45-3:15pm Exhibits & Afternoon Break
3:15-4:00pm

“Paid Affiliates Are Happy Affiliates”

Chen Amit, Co-Founder and CEO, Tipalti

4:00-4:45pm

“The Power of Mobile is in Bridging the Online and Offline World”

Dan Cohen, Regional Director, UK & Ireland, Tradedoubler

4:45-5:00pm Conference Chair Closing Remarks

Geno Prussakov, Conference Chair, Affiliate Management Days (@ePrussakov)

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