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Agenda

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Pre-Conference Workshop: Monday, May 12, 2014
1:00-4:30pm Half Day Workshop
Advertiser’s Crash Course in Affiliate Marketing

Geno Prussakov, Conference Chair, Affiliate Management Days (@ePrussakov)

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Day 1, Tuesday, May 13, 2014
8:30-9:00am Registration & Networking Coffee
9:00-9:15am Conference Chair Welcome Remarks

Geno Prussakov, Conference Chair, Affiliate Management Days (@ePrussakov)

9:15-10:15am KEYNOTE PANEL

“The Future of Affiliate Marketing”

Duncan Popham, Managing Director, Total Digital (@hpops) (Moderator)
Kevin Edwards, Strategy Director, Affiliate Window (@AffWin) Dan Cohen, Regional Director, UK & Ireland, Tradedoubler (@dancohen243) Helen Southgate, Managing Director, affilinet UK (@HelenMarie21) Florian Gramshammer, UK Country Manager, Commission Junction (@ukflo) Stephen Kerin, Managing Director, Webgains (@Kezzer70)

10:15-10:45am Exhibits & Morning Coffee Break
10:45-11:30am

“Omni-Channel Marketing in the Affiliate Space”

Owen Hancock, Account Director, Commission Junction (@CJNetwork) Richard Lane, Head of Publisher Development, Commission Junction (@CJUKNetwork)

11:30-12:15pm

“Challenges in Affiliate Marketing Measurement”

Anastasia Mariussen, Associate Professor, Oslo School of Management (@AMariussen)

12:15-1:15pm Lunch
1:15-2:00pm

“It’s Behind You! Finding the Value of Affiliate Marketing Behind Last Click”

Sandra McDill, Managing Partner, iProspect (@SandraLMcDill)

2:00-2:45pm GENERAL SESSION – PANEL DISCUSSION

“Understanding Your Affiliates: Getting the Most from Different Publisher Types”

Duncan Popham, Managing Director, Total Digital (@hpops) (Moderator)
Graham Jenner, Head of Partnerships, TopCashBack (@grahamjenner) Yasmeen Lubbock, Senior Account Manager, Savoo Marie-Louise Abretti, Senior Commercial Manager, uSwitch (@ml_uSwitch) George Bett, Senior Partnerships Manager, Found (@Found_Online) Jim Banks, Global Head of Biddable Media, CheapFlights (@jimbanks)

2:45-3:15pm Exhibits & Afternoon Break
3:15-4:00pm

“Work With Networks or Opt For an In-house Affiliate Program?”

Johan Zammit, Co-founder & Chief Product Officer, NetRefer (@johanzammit)

4:00-4:45pm

“The Power of Mobile is in Bridging the Online and Offline World”

Dan Cohen, Regional Director, UK & Ireland, Tradedoubler (@dancohen243)

4:45-5:30pm

“Affiliate Retention Campaigns: Don’t Let Affiliates Leave Your Program”

Cristian Miculi, Senior Manager, Alliances, Avangate (@stere)

5:30pm Networking Reception

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Day 2, Wednesday, May 14, 2014
8:30-9:10am Registration & Networking Coffee
9:10-9:15am Conference Chair Morning Remarks

Geno Prussakov, Conference Chair, Affiliate Management Days (@ePrussakov)

9:15-10:00am GENERAL SESSION – PANEL DISCUSSION

“Crossing the Pond: Growing Affiliate Programs in Europe vs. U.S.”

Robert Glazer, Founder and Managing Director, Acceleration Partners (@accelerationpar) (Moderator)
Oliver Deighton, Vice President, Marketing , Viglink (@VigLink) Gavin Male, Managing Director, R.O.EYE (@GavinMale) Oliver Jones, Vice President, Sales and Partnerships, Yieldify (@Yieldify) Sam Engel, Marketing Manager, BrandVerity (@brandverity)

10:00-10:05am Lightning Sponsor Presentations
10:05-10:45am Exhibits & Morning Coffee Break
10:45-11:30am

“What It Takes To Optimize Your Digital Spend On A Global Scale”

Paul Wright, Managing Director Europe, CAKE (@fishandclicks) Stephanie Small, Head of Affiliates, Neo@Ogilvy (@neo_Ogilvy)

11:30-12:15pm

“The Birth of Multi-Attribution”

Simon Hofmeister, Account Director & Client Strategist, Affiliate Window (@Hoffiliate)

12:15-1:15pm Lunch
1:15-2:00pm

“Affiliate Marketing in Emerging Markets – 1 Million Conversions Later”

Dorin Boerescu, CEO, 2Parale (@Boerescu)

2:00-2:45pm

“Affiliate Marketing: The Long and the Short of it”

Daniel Lancioni, Senior Account Manager, Afilinet (@danlanch88)

2:45-3:15pm Exhibits & Afternoon Break
3:15-4:00pm

“Paid Affiliates Are Happy Affiliates”

Chen Amit, Co-Founder and CEO, Tipalti

4:00-4:05pm Conference Chair Closing Remarks

Geno Prussakov, Conference Chair, Affiliate Management Days (@ePrussakov)

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