Agenda London 2013

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Day 1, Wednesday, May 15, 2013
8:30-9:00am Registration & Networking Coffee
9:00-9:15am Conference Chair Welcome Remarks

Geno Prussakov, Conference Chair, Affiliate Management Days

9:15-10:00am KEYNOTE

Leveraging Voucher & Cashback Publishers – The New Rules of Engagement

Matthew Wood, Founder, A4U

10:00-10:45am Exhibits & Morning Coffee Break
10:45-11:30am

UK Online Performance Marketing: Behind the Numbers of IAB / PwC 2013 Study

Clare O’Brien, Industry Programmes Consultant, IAB UK

11:30-12:15pm

The Art of Integration: Complementing Advertising Campaigns with Affiliate Programs

John Coulson, Account Director, Commission Junction
Andrew Firmin, Online Customer Acquisition Manager, Argos

12:15-1:15pm Lunch
1:15-2:00pm

Affiliates and Attribution – Friends not Foe

Sandra McDill, Managing Partner, iProspect

2:00-2:45pm GENERAL SESSION – PANEL DISCUSSION

What Affiliates Actually Want & What You Can Forget

Adam Riemer, President, Adam Riemer Marketing (moderator)
Graham Jenner, Head of Partnerships, TopCashBack
Jim Banks, Global Head of Biddable Media, CheapFlights
Julia Stent, Director of Telecoms, uSwitch

2:45-3:15pm Exhibits & Afternoon Break
3:15-4:00pm

Implementing & Optimising Email by Affiliates

Suzanna Chaplin, Business Development and Account Manager, Freemax Media
Warrick Lambert, Commercial Director, Freemax Media

4:15-5:00pm

Take-Out Tests, Attribution Modeling & Affiliate Marketing

Steve Jackson, Founder & Chief Analytics Officer, Quru Oy

5:00-5:45pm

Are Your Affiliates Adding Value?

Adam Riemer, President, Adam Riemer Marketing

5:45-6:45pm Networking Reception

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Day 2, Thursday, May 16, 2013
8:30-9:10am Registration & Networking Coffee
9:10-9:15am Conference Chair Welcome Remarks

Geno Prussakov, Conference Chair, Affiliate Management Days

9:15-10:15am KEYNOTE

The Role of the Affiliate Network

Duncan Popham, Managing Director, Total Digital (Moderator)
Kevin Edwards, Strategy Director, Affiliate Window
Florian Gramshammer, UK Country Manager, Commission Junction
Helen Southgate, Managing Director, affilinet UK
Dan Cohen, Regional Director, UK & Ireland, Tradedoubler
Carla Arrindell, Client Services Director, OMG

10:15-10:45am Exhibits & Morning Coffee Break
10:45-11:30am

The State of Affiliate Marketing: Budgets, Trends & Challenges

Andrew Warren-Payne, Senior Research Analyst, Econsultancy

11:30-12:15pm

How Advertisers Use Data to Understand & Optimise the Performance Channel

Simon Hofmeister, Account Director & Client Strategist, Affiliate Window

12:15-1:15pm Lunch
1:15-2:00pm

Affiliate Management Principles: Driving Publisher Engagement

Ed Lovelock, Affiliate Manager, Argos
Graham Jenner, Head of Partnerships, TopCashBack

2:00-2:45pm

Gamifying Affiliate Management

Dorin Boerescu, CEO, 2Parale

2:45-3:15pm Exhibits & Afternoon Break
3:15-4:00pm

Ringing Up the Right Mobile Ad Strategy in the Performance Marketing World

Jason Spievak, Co-Founder & CEO, RingRevenue

4:00-4:45pm

Peculiarities & Specifics of Affiliate Marketing in Russia & Eastern Europe

Alexander Polyakov, COO, GdeSlon.ru

4:45-5:30pm

How to Launch & Manage an M-affiliate Programme

Neil Ranatunga, Head of Mobile, TradeDoubler

5:30-5:45pm Conference Chair Closing Remarks

Geno Prussakov, Conference Chair, Affiliate Management Days

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