Agenda

Day 1, Wednesday, May 15, 2013
8:30-9:00am	Registration & Networking Coffee
9:00-9:15am	Conference Chair Welcome Remarks Geno Prussakov, Conference Chair, Affiliate Management Days
9:15-10:00am	KEYNOTE Leveraging Voucher & Cashback Publishers – The New Rules of Engagement Matthew Wood, Founder, A4U
10:00-10:45am	Exhibits & Morning Coffee Break
10:45-11:30am	UK Online Performance Marketing: Behind the Numbers of IAB / PwC 2013 Study Clare O’Brien, Industry Programmes Consultant, IAB UK
11:30-12:15pm	The Art of Integration: Complementing Advertising Campaigns with Affiliate Programs John Coulson, Account Director, Commission Junction Andrew Firmin, Online Customer Acquisition Manager, Argos
12:15-1:15pm	Lunch
1:15-2:00pm	Affiliates and Attribution – Friends not Foe Sandra McDill, Global Client Services Director, TagMan
2:00-2:45pm	GENERAL SESSION – PANEL DISCUSSION What Affiliates Actually Want & What You Can Forget Adam Riemer, President, Adam Riemer Marketing (moderator) Graham Jenner, Head of Client Strategy, TopCashBack Jim Banks, CEO, Spades Media Julia Stent, Director of Telecoms, uSwitch
2:45-3:15pm	Exhibits & Afternoon Break
3:15-4:00pm	Implementing & Optimising Email by Affiliates Suzanna Chaplin, Business Development and Account Manager, Freemax Media Warrick Lambert, Commercial Director, Freemax Media
4:15-5:00pm	Take-Out Tests, Attribution Modeling & Affiliate Marketing Steve Jackson, Founder & Chief Analytics Officer, Quru Oy
5:00-5:45pm	Are Your Affiliates Adding Value? Adam Riemer, President, Adam Riemer Marketing
5:45-6:45pm	Networking Reception

Go to Top of Page

Day 2, Thursday, May 16, 2013
8:30-9:10am	Registration & Networking Coffee
9:10-9:15am	Conference Chair Welcome Remarks Geno Prussakov, Conference Chair, Affiliate Management Days
9:15-10:15am	KEYNOTE The Role of the Affiliate Network Duncan Popham, Managing Director, Total Search Solutions (Moderator) Kevin Edwards, Strategy Director, Affiliate Window Florian Gramshammer, UK Country Manager, Commission Junction Helen Southgate, Managing Director, affilinet UK Dan Cohen, Regional Director, UK & Ireland, Tradedoubler Carla Arrindell, Client Services Director, OMG
10:15-10:45am	Exhibits & Morning Coffee Break
10:45-11:30am	The State of Affiliate Marketing: Budgets, Trends & Challenges Andrew Warren-Payne, Senior Research Analyst, Econsultancy
11:30-12:15pm	How Advertisers Use Data to Understand & Optimise the Performance Channel Simon Hofmeister, Account Director & Client Strategist, Affiliate Window
12:15-1:15pm	Lunch
1:15-2:00pm	Affiliate Management Principles: Driving Publisher Engagement Ed Lovelock, Affiliate Manager, Argos Graham Jenner, Head of Client Strategy, TopCashBack
2:00-2:45pm	Gamifying Affiliate Management Dorin Boerescu, CEO, 2Parale
2:45-3:15pm	Exhibits & Afternoon Break
3:15-4:00pm	Ringing Up the Right Mobile Ad Strategy in the Performance Marketing World Jason Spievak, Co-Founder & CEO, RingRevenue
4:00-4:45pm	Peculiarities & Specifics of Affiliate Marketing in Russia & Eastern Europe Alexander Polyakov, COO, GdeSlon.ru
4:45-5:30pm	How to Launch & Manage an M-affiliate Programme Neil Ranatunga, Head of Mobile, TradeDoubler
5:30-5:45pm	Conference Chair Closing Remarks Geno Prussakov, Conference Chair, Affiliate Management Days