Senior Vice President, Global Marketing
Scott joined LinkShare in 2008 and is responsible for all aspects of marketing including Public Relations, Website Operations, Marketing Communications, Trade Shows and Events. Scott has over 15 years of technology marketing experience. Prior to joining LinkShare, Scott worked at leading technology brands including IBM and EMC. He earned his MBA from Boston University.
CEO & Founder
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim’s deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
Arbiter of Affiliates (and Partnerships)
A Small Orange
Beyond building and managing A Small Orange’s Affiliate Program, he also is a Program Manager for two other web hosting companies: HostNine Reseller Hosting and SEOWebHosting.Net. Taylor is also the creator and contributor to StartupAffiliate.net; A Legitimate source of tips, resources, and reviews to help Startup Affiliate Marketers and new Affiliate Program Managers.
Senior Business Development Manager
Director Client Development
VP Industry Solutions
Prior to TagMan, Chris opened the East Coast office for digital rep firm AdGent Digital as their VP Business Development. This after 7 years at emitch, Australia’s largest digital planning agency, controlling budgets for the market’s biggest advertisers in a fiercely direct response and analytics driven market.
Chris is also the founder of the Digital Ministry, a 5,000+ strong community formed for professionals in the online advertising sector, focusing on topics and issues challenging our industry.
VP Strategic Initiatives
Manager of Training and Education
Bio is forthcoming.
Brad Geddes is the founder of Certified Knowledge a online paid search training and toolset provider.
He is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.
Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.
One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Founder and Managing Director
A top-rated speaker and published author, Bob has presented at ad:tech, Affiliate Summit East/West, Affiliate Management Days, BlogHer, Internet Retailer, Online Marketing Summit and the Performance Marketing Summit. Bob serves as president of the Boston Chapter of Entrepreneur’s Organization (EO), on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Massachusetts Bay, and was named to the Boston Business Journal’s 40 Under 40.
Peter serves as Partner/CMO at HasOffers, a SaaS company providing solutions for tracking performance advertising, including mobile app marketing. Peter joined HasOffers before the flagship affiliate tracking software launched in 2009. Bootstrapped and profitable, Peter and his partners incubated a platform for marketing mobile apps, MobileAppTracking.com in 2011. With more than seven years of experience in online marketing, Peter has a skilled knowledge of SEO, Display Advertising, PPC, CRO, Retargeting, Social Ads, SMS, Social Marketing, PR, Email Marketing, Design, Usability, and Brand Development across devices.
VP of Performance Marketing
All Inclusive Marketing and former Director of Affiliate Marketing, Groupon
President & Founder
Micro Media Marketing
Joanna is also a well known blogger and speaker in the online marketing industry. Her diverse experience in brand building, data analysis, performance marketing, inbound marketing, and retention programs enables her to provide tactical strategies that work.
Performance Marketing Association
Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA in 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently spearheading the fight against the ‘affiliate nexus tax’, legislation being proposed in several states, and which is detrimental to affiliate marketers. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, they launched the formation of the PMA in April 2008. She has collected 25 years of leadership experience in product management and marketing and been a member of technology standards and professional organizations such as WAP Forum, Bluetooth and Wireless LAN Special Interest Groups (IEEE 802.15 and 802.11), Mobile Advisory Council, and GSM, CDMA, TDMA and CDPD mobile technology standards groups. She holds a bachelor degree in Anthropology from University of California, Santa Barbara, and lives in southern California.
Keynote: Navigating Big Issues
Founder & CEO
David Naffziger is CEO of BrandVerity, a firm that provides technology solutions to affiliate managers to combat trademark abuse and advertising fraud. BrandVerity’s services monitor paid search and social media for abuse by affiliates. Affiliate managers, agencies and networks use BrandVerity’s service to monitor and protect thousands of brands. Prior to BrandVerity, David was VP of Engineering at Judy¹s Book a Seattle-based local search company. Prior to Judy¹s Book, David co-founded and was Director of Research at Quova prior to its acquisition by Neustar, Inc. (NYSE: NSR). David received his BS from MIT.
Head of Account Management
Google Affiliate Network
In 1999, Tony moved from Sotheby’s, an offline auction house to the online art auction world, managing the affiliate program for then start-up Art.com. Since then, Tony has worked first hand on multiple sides of the industry: client side, agency side and network side. With thirteen years of online marketing and affiliate experience, Tony has deep expertise in online lead generation and performance marketing. At Google Affiliate Network, Tony led the Publisher Development team for the North American business and is part of the affiliate leadership team at Google. In 2011, Tony left the United States and went to London to start up Google Affiliate Network’s European business, which included establishing a center of operations in London, hiring the team, integrating it into the existing Google sales infrastructure in the UK and Europe as well as growing Google Affiliate Network’s international advertiser and publisher base. Tony is now back in the US leading Google’s global affiliate account management team.
VP Product & Marketing
Affiliate Management Days
Affiliate Management Days is organized and chaired by Geno Prussakov, an award-winning affiliate marketing expert, who over the years has contributed to the online marketing success of such top brands as Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses.
Prussakov has authored two affiliate marketing bestsellers: A Practical Guide to Affiliate Marketing (2007) and Affiliate Program Management: An Hour a Day (2011) which have trained thousands of Internet marketing professionals. For influencing “change within the industry” Prussakov was recently named one of Performance Marketing’s Most Vocal Advocates, making the 2011 list of LinkShare’s Golden Link Awards Finalists. He is a regular contributor to several publications including Website Magazine, FeedFront, Visibility Magazine, Search Engine Marketing Journal, Revenue Performance, Search Marketing Standard, and multiple industry blogs, including his own affiliate marketing blog (named Best Affiliate Blog in 2010 & 2011). He also regularly speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.
CEO & Founder
Author, Speaker and Consultant
His articles have been published in MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He has written two books: Customers Now and PPC Advertising on One Hour a Day. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted the Webmasterradio.fm radio show PPC Rockstars. He is a frequent speaker at conferences like Search Engine Strategies, SMX, Pubcon and ad:tech.
He was voted Top PPC Expert in a poll of thousands of PPC managers and web site owners, and one of the top CMOs and top advertising experts to follow on Twitter. He runs the Linkedin group PPC Pro People and maintains the Twitter list PPC Advertising Experts.
The Search Monitor
Session: Affiliate Competitive Insights