Speakers

 Scott  Allan

Scott Allan

Senior Vice President, Global Marketing

LinkShare

@LinkShareBlog

Scott joined LinkShare in 2008 and is responsible for all aspects of marketing including Public Relations, Website Operations, Marketing Communications, Trade Shows and Events. Scott has over 15 years of technology marketing experience. Prior to joining LinkShare, Scott worked at leading technology brands including IBM and EMC. He earned his MBA from Boston University.

Session: [Panel:] Affiliate Automation Tools: Your Questions. Answered
Session: [Panel:] The Role of the Network (Part 1)
Session: [Panel:] The Role of the Network (Part 2)

 Tim Ash

Tim Ash

CEO & Founder

Site Tuners

@Tim_Ash

Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim’s deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

Session: Rapid Fire – Live Landing Page Critiques

 Taylor  Barr

Taylor Barr

Arbiter of Affiliates (and Partnerships)

A Small Orange

@ASmallOrange

Taylor Barr is the Arbiter of Affiliates (and Partnerships) for A Small Orange; A Homegrown Hosting company with over 45 employees serving tens of thousands of customers around the world. Previously, Taylor held managerial roles at iContact (previously acquired by Vocus for $169 M) where he focused on growing their 3rd Party Integrations and API support and driving various marketing channels.

Beyond building and managing A Small Orange’s Affiliate Program, he also is a Program Manager for two other web hosting companies: HostNine Reseller Hosting and SEOWebHosting.Net. Taylor is also the creator and contributor to StartupAffiliate.net; A Legitimate source of tips, resources, and reviews to help Startup Affiliate Marketers and new Affiliate Program Managers.

Session: Affiliate Program Startup Hurdles: What I Learned Launching 3 Affiliate Programs at Once

 Hunter Boyle

Hunter Boyle

Senior Business Development Manager

AWeber

@HunterBoyle

Hunter Boyle leads business development for email marketing powerhouse AWeber. A seasoned speaker, content marketer, and recovering introvert, Hunter’s been helping organizations optimize their digital initiatives since the dot-com days. The former editor of Marketing Experiments Journal and Internet Marketing Report, outside the office, he’s also an avid traveler, photographer, volunteer and craft beer lover. Connect with Hunter on Twitter and Google+.

Session: Bring ‘Em Back! 15 Ways to Bolster Affiliate Relationships with Email

 Wesley  Brandi

Wesley Brandi

Founder

iPensatori

Wesley Brandi loves fraud; crushing it, that is. A PhD in Computer Science, half a decade fighting fraudsters on the front line of Microsoft’s online services, a sprinkle of techie spice and real deal gusto for getting the bad guys make up the tools of his trade. Wesley is the founder of iPensatori, specialists in identifying and mitigating threats to businesses in the online world. Ah yes, Wesley is not good at speaking about himself in the third person.

Session: Mirror, Mirror on the Wall, Who is the Smartest Affiliate Fraudster of Them All?

 Jessica Breslav

Jessica Breslav

Director Client Development

Commission Junction

@CJNetwork

With eight years of experience in the affiliate marketing industry and more than a decade in client service, Jessica has been recognized for providing customers with strategies that drive long term sustainable growth. By effectively blending the power of relationship building with automation and scale through technology she has delivered cohesive solutions for many top IR 500 clients. Her responsibility within Commission Junction spans Client Development and expanding clients’ use and optimization of product feeds.

Sessions: [Panel:] The Role of the Network (Part 1)
[Panel:] The Role of the Network (Part 2)

 Chris Brinkworth

Chris Brinkworth

VP Industry Solutions

TagMan

@ChrisBrinkworth

Chris Brinkworth, a founding member of TagMan, the first TMS, works within the Industry Solutions team out of their New York HQ. He assists Advertisers/Vendors to find mutual success stories through consolidated tag/pixel management and reporting through their ‘drag and tag’ marketing interface. It is unlikely that there is a tag, pixel or reporting anomaly that he has not seen.

Prior to TagMan, Chris opened the East Coast office for digital rep firm AdGent Digital as their VP Business Development. This after 7 years at emitch, Australia’s largest digital planning agency, controlling budgets for the market’s biggest advertisers in a fiercely direct response and analytics driven market.

Chris is also the founder of the Digital Ministry, a 5,000+ strong community formed for professionals in the online advertising sector, focusing on topics and issues challenging our industry.

Session: Multi-Touch Attribution & Its Effect on the Affiliate Marketing Industry

 Thomas Cohn

Thomas Cohn

Partner

LeClair Ryan

@Tom_Cohn

Thomas Cohn focuses his practice on advising clients on the legal and practical aspects of compliance with Federal Trade Commission and state consumer protection regulations and industry self-regulation programs, as well as representing clients during investigations and enforcement actions. His clients include a wide variety of online and offline advertisers and marketers, and his practice covers federal and state consumer protection provisions, including consumer financial and consumer privacy laws and regulations. 


Session: FTC and State Actions vs Affiliates and Merchants

 Todd  Crawford

Todd Crawford

Co-Founder

Impact Radius

@ToddCrawford

Todd is a co-founder of Impact Radius and Vice President, Strategic Initiatives. He has been instrumental in forging and managing relationships with many of the company’s flagship advertisers, agencies, and media partners. Todd evangelizes a multi-channel approach to the performance model, and is a frequent speaker at key industry events, including: Affiliate Summit, Affiliate Management Days, a4uexpo, and Performance Marketing Insights.

Previously, Todd was VP Business Development at Digital River’s affiliate network, OneNetworkDirect, where he guided strategic initiatives and industry relations.

Sessions: New & Improved Best Practices to Take Your Performance Marketing Channels to the Next Level
[Panel:] The Role of the Network (Part 1)
[Panel:] The Role of the Network (Part 2)

 Kevin  Edwards

Kevin Edwards

Strategy Director

Affiliate Window

@AffWin

Kevin Edwards has over 10 years experience working for affiliate networks. Since joining Affiliate Window in 2006, Kevin has had a significant impact on the business, facilitating and deepening relationships with partners and strengthening the core management team He heads up the Strategy team as Strategy Director with responsibility for producing research, implementing best practice and providing analysis for key clients. He¹s also former Chair for IAB’s Affiliate Marketing Council.

Session: [Panel:] The Role of the Network (Part 1)

 Lisa  Erlich

Lisa Erlich

Manager of Training and Education

Rakuten LinkShare

@LinkShareBlog

Lisa is currently managing Rakuten LinkShare training and certification initiatives. After joining LinkShare in 2004, Lisa was promoted to a wide range of roles including those with significant client-facing account management responsibilities.

Session: The Value of Affiliate Marketing in Today’s Multi-Channel World

 Daniel  Feinberg

Daniel Feinberg

Affiliate Manager

GTO Management

@DanielMFeinberg

Daniel Feinberg has been involved in the affiliate marketing industry since 2009. He opened and managed a program for a merchant as overall marketing manager, and then left in January of 2011 to pursue management full time for GTO Manangement.

Session: Stop Managing Like A Merchant, and Manage Like an Affiliate

 Rick  Gardiner

Rick Gardiner

CEO

Gardiner Media Group

@RickGardiner

Rick Gardiner is the CEO of Gardiner Media Group, an affiliate management agency that believes in creating online partnerships for businesses that extend their brand to acquire customers they could not otherwise reach. Rick has over 10 years of eCommerce experience working with software and technology brands and is responsible for finding and developing partners that align with the agencies core values.

Prior to founding Gardiner Media Group, Rick worked on the network side of affiliate marketing and was instrumental in growing oneNetworkDirect‹Digital River’s flagship affiliate network that specializes in the distribution of software, games, and other technology products.

When unplugged, Rick enjoys spending time with his family in their Minneapolis home. He and his wife enjoy cooking and discovering new restaurants, although the menu has changed with two young boys.

Rick holds a B.S. in Communications and Marketing from the University of Minnesota, where he was a member of the University of Minnesota men’s swim team and Pi Kappa Alpha fraternity.

Session: Introducing New Affiliate Tools Into a Legacy Affiliate Program

 Brad Geddes

Brad Geddes

Founder

Certified Knowledge

@BGTheory

Brad Geddes is the founder of Certified Knowledge a online paid search training and toolset provider.

He is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.

Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Keynote: Building a Brand When No One Cares Who You Are

 Robert Glazer

Robert Glazer

Founder and Managing Director

Acceleration Partners

@accelerationpar

Robert Glazer, founder of Acceleration Partners, is a customer acquisition specialist with an exceptional track record in growing revenue and profits for fast-growing consumer product and services companies. In demand by top consumer brands and investment firms, Bob and his team have launched and managed several of the industry’s most recognized new customer acquisition programs. Clients include adidas, ModCloth, One Kings Lane, Reebok, Shutterfly, Target, Tea Collection, Tiny Prints, zulily and many other consumer brands. Over the past five years, Acceleration Partners has driven more than $200m in online revenue for its clients, was awarded the 2012 Affiliate Summit Pinnacle Award for the industry’s top affiliate program, and was named to the 2013 Inc. 500 list of fastest growing companies.

A top-rated speaker and published author, Bob has presented at ad:tech, Affiliate Summit East/West, Affiliate Management Days, BlogHer, Internet Retailer, Online Marketing Summit and the Performance Marketing Summit. Bob serves as president of the Boston Chapter of Entrepreneur’s Organization (EO), on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Massachusetts Bay, and was named to the Boston Business Journal’s 40 Under 40.

Sessions: Beyond the Usual Suspects: How Top Retailers Turned Their Affiliate Programs Into Powerful Salesforces
[Panel:] The Role of the Network (Part 1)
[Panel:] The Role of the Network (Part 2)

 Peter  Hamilton

Peter Hamilton

Partner/CMO

HasOffers

@PeterHamilton

Peter serves as Partner/CMO at HasOffers, a SaaS company providing solutions for tracking performance advertising, including mobile app marketing. Peter joined HasOffers before the flagship affiliate tracking software launched in 2009. Bootstrapped and profitable, Peter and his partners incubated a platform for marketing mobile apps, MobileAppTracking.com in 2011. With more than seven years of experience in online marketing, Peter has a skilled knowledge of SEO, Display Advertising, PPC, CRO, Retargeting, Social Ads, SMS, Social Marketing, PR, Email Marketing, Design, Usability, and Brand Development across devices.

 Carolyn  Kmet

Carolyn Kmet

VP of Performance Marketing

All Inclusive Marketing and former Director of Affiliate Marketing, Groupon

@CaTango

Carolyn Tang Kmet, a.k.a. “CTanK”, is the VP of Performance Marketing at All Inclusive Marketing and the former Director of Affiliate Marketing for Groupon, a Web site that features a daily deal on the best stuff to do, see, eat, and buy in more than 500 markets worldwide. In this role, she was honored with the Affiliate Summit Pinnacle Award for Affiliate Manager of the Year 2010, and the New Advertiser of the Year 2011 award from Commission Junction. Prior to joining Groupon, Kmet led the client services team at ShareASale.com, an award-winning affiliate network. Kmet has also managed affiliate programs at Orbitz, CollectiblesToday.com and MyPoints.com. She is an adjunct lecturer at the Loyola University of Chicago, where she teaches both undergraduate and MBA level e-marketing courses. Kmet earned a MBA from Loyola University Chicago, a MSJ in Journalism from Northwestern University and a Bachelor of Arts degree from University of California, Berkeley.

Session: Engaging Affiliates Around Special Promotions

 Stephanie  Lichtenstein

Stephanie Lichtenstein

President & Founder

Micro Media Marketing

@MicroSteph

Stephanie Lichtenstein is the President & Founder of Micro Media Marketing, an International Social Media Agency. Throughout her career she has worked with Internet Retailer Top 500 companies and Hispanic Brands. Stephanie has become an industry advocate, public speaker, and blogger for what matters in social media and affiliate marketing.

Session: Social Media Strategies for Marketing through Affiliates

 Jessica Lopez

Jessica Lopez

COO

Fraudlogix

Jessica Lopez is the COO of Fraudlogix, a company devoted to helping networks and advertisers detect and eliminate fraud from their affiliate programs. Jessica has over 9 years of experience in the affiliate marketing space and has enjoyed being involved in multiple aspects of online marketing. Jessica has been with Fraudlogix since its inception in 2010. She earned her Marketing and International Business degrees from Northeastern University in Boston, MA.

Session: Insight & Statistics Behind Affiliate Fraud

 Joanna  Lord

Joanna Lord

CMO

BigDoor

@JoannaLord

Joanna Lord is CMO of BigDoor, a customer loyalty technology startup out of Seattle, WA. She spends her days working with an amazing team focused on building the next generation of brand to consumer engagement.
Joanna is also a well known blogger and speaker in the online marketing industry. Her diverse experience in brand building, data analysis, performance marketing, inbound marketing, and retention programs enables her to provide tactical strategies that work.

Session: Building an In-House Affiliate Program: Top 10 Things to Consider

 Rebecca  Madigan

Rebecca Madigan

Executive Director

Performance Marketing Association

@PMAssociation

Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA in 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently spearheading the fight against the ‘affiliate nexus tax’, legislation being proposed in several states, and which is detrimental to affiliate marketers. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, they launched the formation of the PMA in April 2008. She has collected 25 years of leadership experience in product management and marketing and been a member of technology standards and professional organizations such as WAP Forum, Bluetooth and Wireless LAN Special Interest Groups (IEEE 802.15 and 802.11), Mobile Advisory Council, and GSM, CDMA, TDMA and CDPD mobile technology standards groups. She holds a bachelor degree in Anthropology from University of California, Santa Barbara, and lives in southern California.

Keynote: Navigating Big Issues

 Shauna  Miller

Shauna Miller

Founder & CEO

Penny Chic

Shauna Miller is the founder and CEO of Penny Chic, Inc., a highly influential budget fashion blog turned brand. Prior to waving her wand over affordable fashion, Shauna studied at NYU and honed her skills at Time Out NY magazine and Emanuel Ungaro, one of Paris’ leading fashion houses. Her frank and frugal assessment of the fashion world can be found on her blog pennychic.com and outlets such as Good Morning America, Glamour, Wall Street Journal, CNN, and more.

Session: [Panel:] Affiliate Automation Tools: Your Questions. Answered

 David  Naffziger

David Naffziger

CEO

BrandVerity

@DaveNaff

David Naffziger is CEO of BrandVerity, a firm that provides technology solutions to affiliate managers to combat trademark abuse and advertising fraud. BrandVerity’s services monitor paid search and social media for abuse by affiliates. Affiliate managers, agencies and networks use BrandVerity’s service to monitor and protect thousands of brands. Prior to BrandVerity, David was VP of Engineering at Judy¹s Book a Seattle-based local search company. Prior to Judy¹s Book, David co-founded and was Director of Research at Quova prior to its acquisition by Neustar, Inc. (NYSE: NSR). David received his BS from MIT.

Session: Developing, Implementing, Changing and Enforcing an Affiliate Paid Search Policy

 Tony Nelan

Tony Nelan

Head of Account Management

Google Affiliate Network

@GoogleAffiliate

In 1999, Tony moved from Sotheby’s, an offline auction house to the online art auction world, managing the affiliate program for then start-up Art.com. Since then, Tony has worked first hand on multiple sides of the industry: client side, agency side and network side. With thirteen years of online marketing and affiliate experience, Tony has deep expertise in online lead generation and performance marketing. At Google Affiliate Network, Tony led the Publisher Development team for the North American business and is part of the affiliate leadership team at Google. In 2011, Tony left the United States and went to London to start up Google Affiliate Network’s European business, which included establishing a center of operations in London, hiring the team, integrating it into the existing Google sales infrastructure in the UK and Europe as well as growing Google Affiliate Network’s international advertiser and publisher base. Tony is now back in the US leading Google’s global affiliate account management team.

Sessions: [Panel:] The Role of the Network (Part 1)
[Panel:] The Role of the Network (Part 2)

 Mike Nunez

Mike Nunez

Co-Founder

AffiliateManager.com

@MikeNunez

Mike Nunez began his affiliate marketing career while taking Computer Science classes at UCF. He leveraged his newfound knowledge to launch the Wyndham Vacation Ownership affiliate program, which quickly became the highest converting lead source in the company. Mike was then recruited to launch the LastMinuteTravel.com affiliate program, where sales grew to $500k in 3 months. Upon realizing that affiliate management was in high demand with a low supply of quality managers, Mike co-founded www.AffiliateManager.com. After our first year, the firm won ³Best New OPM² on the most popular affiliate forum. To better serve affiliates, Mike spearheaded the creation of BounceLinks.com, a tool to monetize user-generated content as well as streamline product level link creation. Most recently, Mike launched www.AffiliateRecruitment.com, a self-service tool that allows managers to recruit relevant affiliates. Lastly, Mike has served as a member of the Linkshare and Affiliate Summit Advisory Board.

Session: Advanced Affiliate Recruitment Techniques

 Ashish Pandey

Ashish Pandey

VP Product & Marketing

PopShops

@PopShops

Ashish Pandey is the SVP of PopShops.com. PopShop’s industry-leading technology, unparalleled data quality, and marketing solutions increase sales for retailers and publishers by enabling them to promote affiliate products and coupons more effectively. PopShops offers data augmentation, aggregation, and access to an up-to-date, normalized, searchable, high-performing product content from over 4,000 retailers.

Session: [Panel:] Affiliate Automation Tools: Your Questions. Answered

 Ali Pasha

Ali Pasha

Product Manager

Google

@AZPasha

Ali is a product manager on the Google Affiliate Network team. In his 5 years at Google, he has also worked on Google Code, App Inventor for Android, Google Code Search, and Ajax APIs.

Session: Revisiting Innovations in Affiliate Marketing

 Geno Prussakov

Geno Prussakov

Conference Chair

Affiliate Management Days

@ePrussakov

Affiliate Management Days is organized and chaired by Geno Prussakov, an award-winning affiliate marketing expert, who over the years has contributed to the online marketing success of such top brands as Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses.

Prussakov has authored two affiliate marketing bestsellers: A Practical Guide to Affiliate Marketing (2007) and Affiliate Program Management: An Hour a Day (2011) which have trained thousands of Internet marketing professionals. For influencing “change within the industry” Prussakov was recently named one of Performance Marketing’s Most Vocal Advocates, making the 2011 list of LinkShare’s Golden Link Awards Finalists. He is a regular contributor to several publications including Website Magazine, FeedFront, Visibility Magazine, Search Engine Marketing Journal, Revenue Performance, Search Marketing Standard, and multiple industry blogs, including his own affiliate marketing blog (named Best Affiliate Blog in 2010 & 2011). He also regularly speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.

Workshop: Advertiser’s Crash Course in Affiliate Marketing

 Dina  Riccobono,

Dina Riccobono,

Affiliate Manager

Crush Ads

@DinaRiccs

Dina is currently an affiliate manager with Crush Ads, but previously worked as a social media consultant with both clients and agencies. Dina has experience engaging audiences to enhance brand loyalty and develop successful social strategies. Having worked with major brands including Cisco and Oracle, as well as top startup entrepreneurs, Dina offers a unique array of experience in the online marketing industry.

Session: Social Media Strategies for Marketing through Affiliates

 Oliver Roup

Oliver Roup

CEO & Founder

VigLink

@ORoup

Oliver Roup is founder and CEO of VigLink, the premier marketplace for publishers to connect their audiences to high-quality merchants without displaying ads. VigLink’s technology makes media more valuable by powering a marketing channel comprised of consumers clicking on intelligent product links.

Session: [Panel:] Affiliate Automation Tools: Your Questions. Answered

 David  Szetela

David Szetela

Author, Speaker and Consultant

@Szetela

Online advertising expert David Szetela is former CMO for Bionic Click, a provider of phone call tracking technology and former Owner and CEO of Clix Marketing, a pay-per-click (PPC) advertising agency.

His articles have been published in MediaPost, Search Engine Watch, Search Engine Land and MarketingSherpa. He has written two books: Customers Now and PPC Advertising on One Hour a Day. He was the PPC expert faculty member for the online certification company Market Motive, and he hosted the Webmasterradio.fm radio show PPC Rockstars. He is a frequent speaker at conferences like Search Engine Strategies, SMX, Pubcon and ad:tech.

He was voted Top PPC Expert in a poll of thousands of PPC managers and web site owners, and one of the top CMOs and top advertising experts to follow on Twitter. He runs the Linkedin group PPC Pro People and maintains the Twitter list PPC Advertising Experts.

Keynote: Search, Affiliates and the Future of Personal Computing

 Lori   Weiman

Lori Weiman

CEO

The Search Monitor

@SearchMonitor

Lori Weiman is the CEO of The Search Monitor. The Search Monitor provides competitive insights and affiliate compliance reports on marketing activity on search engines, mobile devices, shopping engines, and social media. Prior to The Search Monitor, she led KeywordMax, a division of Digital River, and sister company to DirectTrack. KeywordMax was one of the first bid management tools offered in the SAAS format. Ms. Weiman has spoken at numerous conferences including Affiliate Summit, Search Engine Strategies, SMX, Search Insider Summit, and others. She holds an undergraduate degree from Emory University in Atlanta, and is a licensed attorney (but doesn’t practice, so don’t hold it against her).

Session: Affiliate Competitive Insights

Fort Lauderdale Sponsors 2012

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