Agenda Overview

Day 1: Tuesday, October 9th
7:30-8:30am Registration & Breakfast
8:30-8:45am Welcome Remarks:
Geno Prussakov, Chair, Affiliate Management Days
8:45-9:30am Morning Keynote:
Navigating Big Issues
Rebecca Madigan, Executive Director, Performance Marketing Association
9:30-9:50am Platinum Sponsor Presentation

9:50-10:15am Networking/Exhibit Hall
  Track 1 Track 2
10:15-11:00am Affiliate Program Startup Hurdles: What I Learned Launching 3 Affiliate Programs at Once
Taylor Barr, Arbiter of Affiliates (and Partnerships), A Small Orange

Building an In-House Affiliate Program:
Top 10 Things to Consider

Joanna Lord, Director of Customer Acquisition & Retention, SEOmoz
11:15am-12:00pm Advanced Affiliate Recruitment Techniques
Mike Nunez, Co-Founder, AffiliateManager.com
FTC and State Actions vs Affiliates and Merchants
Thomas Cohn, Partner, LeClair Ryan
12:00-1:00pm Lunch
1:00-1:45pm Engaging Affiliates Around Special Promotions
Carolyn Kmet, Director of Affiliate Marketing, Groupon
Insight & Statistics Behind Affiliate Fraud
Hagai Shechter, CEO, Fraudlogix
2:00-2:45pm Rapid Fire – Live Landing Page Critiques
Tim Ash, CEO, SiteTuners
Developing, Implementing, Changing and Enforcing an Affiliate Paid Search Policy
David Naffziger, CEO, BrandVerity
2:45-3:15pm Networking/Exhibit Hall
3:15-4:00pm Revisiting Innovations in Affiliate Marketing
Ali Pasha, Product Manager, Google Affiliate Network
Mirror, Mirror on the Wall, Who is the Smartest Affiliate Fraudster of Them All?
Wesley Brandi, Founder, iPensatori
4:15-5:00pm [Panel:] Affiliate Automation Tools: Your Questions. Answered
Oliver Roup, CEO, VigLink, Ashish Pandley, VP Product & Marketing, PopShops, and Scott Allan, Sr. VP Global Marketing, Rakuten LinkShare
Stop Managing Like A Merchant, and Manage Like an Affiliate
Daniel Feinberg, Affiliate Manager, GTO Management
5:05-5:15pm Gold Sponsor Presentation
5:15-5:30pm Silver Sponsor Presentations
5:30-6:15pm Afternoon Keynote:

Search, Affiliates and the Future of Personal Computing
David Szetela, CMO, Bionic Click

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Day 2: Wednesday, October 10th
8:00-8:55am Registration & Breakfast
8:55-9:00am Morning remarks:
Geno Prussakov, Chair, Affiliate Management Days
9:00-9:45am General Session:
[Panel:] The Role of the Network (Part 1)
Jessica Breslav (Commission Junction), Tony Nelan (Google Affiliate Network), Kevin Edwards (Affiliate Window), Todd Crawford (Impact Radius) – moderated by Robert Glazer (Acceleration Partners)
9:45-10:15am Networking/Exhibit Hall
10:15-11:00am General Session:
[Panel:] The Role of the Network (Part 2)
Jessica Breslav (Commission Junction), Tony Nelan (Google Affiliate Network), Kevin Edwards (Affiliate Window), Todd Crawford (Impact Radius) – moderated by Robert Glazer (Acceleration Partners)
11:00-11:10am Gold Sponsor Presentation
  Track 1 Track 2
11:15am-12:00pm Bring ‘Em Back! 15 Ways to Bolster Affiliate Relationships with Email
Hunter Boyle, Sr Business Development Manager, Aweber
Affiliate Competitive Insights
Lori Weiman, CEO, The Search Monitor
12:00-1:00pm Lunch
1:00-1:45pm Beyond the Usual Suspects: How Top Retailers Turned Their Affiliate Programs Into Powerful Salesforces
Robert Glazer, Founder & Managing Partner, Acceleration Partners
Social Media Strategies for Marketing through Affiliates
Dina Riccobono, Affiliate Manager, Crush Ads, Stephanie Lichtenstein, President & Founder, Micro Media Marketing
2:00-2:45pm M-commerce in the Performance Marketing Channel
Kevin Edwards, Strategy Director, Affiliate Window
Introducing New Affiliate Tools Into a Legacy Affiliate Program
Rick Gardiner, CEO, Gardiner Media Group
2:45-3:15pm Networking/Exhibit Hall
3:15-4:00pm The Rapidly Changing World of Tracking
Peter Hamilton, Partner & CMO, HasOffers
New & Improved Best Practices to Take Your Performance Marketing Channels to the Next Level
Todd Crawford, Co-Founder, Impact Radius
4:15-5:00pm Multi-Touch Attribution & Its Effect on the Affiliate Marketing Industry
Nancy Marzouk, Chief Revenue Officer, TagMan
The Value of Affiliate Marketing in Today’s Multi-Channel World
Lisa Erlich, Manager of Training & Educaton, Rakuten LinkShare
5:10-5:55pm Afternoon Keynote:
Building a Brand When No One Cares Who You Are
Brad Geddes, Founder, CertifiedKnowledge.org
5:55-6:00pm Closing Wrap-Up:
Geno Prussakov, Chair, Affiliate Management Days


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