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With this year’s Affiliate Management Days coming up in less than four weeks, I would like to remind you that our hotel block is closing very soon — this Friday, on March 11, to be exact.

As is already traditional, AM Days 2016 will be held (on April 3-5) in downtown San Francisco at the gorgeous Marriott Marquis (on the 4th Street between Mission and Market Streets, by Yerba Buena Gardens).

This reminder is not to be taken lightly as the hotel always sells out for our shows, and this really is your last chance to book your room at our group rate. Click the below image for more details, and looking forward to seeing you there in 25 days!

Book SF Marriott Marquis

In anticipation of her upcoming Affiliate Management Days conference presentation, Affiliate Channel Testing – Testing to help improve Affiliate EPC, our very own Geno Prussakov  interviewed A’Lisa Tomatis, Senior Manager of Online Business Marketing at Symantec. View the Q-and-A below to see how A’Lisa views affiliate program management as well as digital marketing, in general. Find out what’s in store for AM Days 2016.

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Question: If you were to emphasize one important issue that every affiliate manager should be paying more attention to, what would it be and why?

A'Lisa TomatisA’Lisa: I would say the constant evolution and change in our industry. This includes many different aspects we are all aware of such as attribution, commission structures, diversification of affiliates, etc. It is important for us to be thinking of these changes and preparing and staying ahead of them so we can create strategies for growth in the future.

Question: What was the most important marketing lesson that you learned in 2015?

A’Lisa: I’ve learned to always be open to trying new marketing initiatives and to always be creative. Some may work out and some may not, but I learn from each experience which helps me create our long term growth strategy.

Question: What do you believe to be the main areas of opportunity in 2016 – for online marketers, in general, and for affiliate marketers, in particular?

A’Lisa: The biggest area of opportunity in 2016 comes from what I learned in 2015.  Be creative, think outside the box, and try new things. I believe this is the same for online and affiliate marketers, but an addition for affiliate marketers is to work with and listen to your affiliates. They are business owners and can come up with some amazing ideas for testing and growth.

Question: What do you believe to be the biggest challenge advertisers with affiliate programs face, and what steps could help them overcome it?

A’Lisa: One of the biggest challenges would be recruitment and winning back affiliates who may no longer be promoting our products and services. Building relationships and keeping affiliates engaged is a great way to ensure those affiliates you recruit stay productive and grow. When addressing winning back affiliates this is always a challenge, but constant reaching out and providing ideas of how they can be successful in selling your products and/or services can go a long way. This can include discussing marketing ideas and commission structures to get the relationship back on track.

Question: Please give us 1-3 reasons why marketers should attend your AM Days 2016 presentation, Affiliate Channel Testing – Testing to help improve Affiliate EPC.

A’Lisa: You will learn about our theories and objectives for many tests conducted throughout the customer journey to improve affiliate EPC.  This will include what was tested and how the test was set up, the results/learnings the test yielded and how the learnings were used to influence business decisions.

Question: If you were to leave online advertisers, merchants and affiliate managers with one piece of advice, what would it be?

A’Lisa: Do not forget the importance of relationships. We are in a partner-driven business and keeping lines of communication open to provide support, strategy and optimization is how we all learn and grow ourselves and our businesses.

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Don’t miss A’Lisa’s conference presentation, Affiliate Channel Testing – Testing to help improve Affiliate EPC, at Affiliate Management Days on Tuesday, April 5, 2016, from 1:00-1:45pm. Click here to register for attendance.

 

In anticipation of his upcoming Affiliate Management Days conference presentation, How to Champion (or Defend) the Affiliate Channel Through Incrementality, and his participation on the keynote panel discussion, 2016 Affiliate State of the Union, our very own Geno Prussakov  interviewed Todd Crawford, Co-Founder of Impact Radius. View the Q-and-A below to learn Todd’s thoughts as well as see what’s in store for AM Days 2016.

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Question: If you were to emphasize one important issue that every affiliate manager should be paying more attention to, what would it be and why?

Todd: Every affiliate manager should have a good understanding of the value each affiliate partnership is driving as it relates to the business objectives and key performance indicators (KPIs) for their company. It is important to be able to demonstrate the value of a partnership and how it directly contributes to the metrics that a company values most. This empowers the affiliate manager to champion (and in some cases defend) the affiliate channel within the company.

Todd CrawfordQuestion: What was the most important marketing lesson you learned in 2015?

Todd: I think this is something everyone needs to remind themselves of periodically. Never be satisfied with the status quo. Always try new things – test and evaluate new opportunities. Don’t be afraid to make mistakes or fail. In order to be successful, you will have failures along the way.

Question: What do you believe to be the main areas of opportunity in 2016 – for online marketers, in general, and for affiliate marketers, in particular?

Todd: The biggest opportunity for marketers in 2016 is cross-device tracking/data. Just as we now rely on a cross-channel perspective across our marketing data, we will soon realize that unless we also include cross-device data, we are missing a big piece of the picture. Cross-device data will provide a more accurate view of their marketing data and allow marketers to better optimize their marketing mix, spend, and ROI.

AM Days 2016Question: What do you believe to be the biggest challenge advertisers with affiliate programs face, and what steps could help them overcome it?

Todd: The biggest challenge I see affiliate marketers facing is the lack of cross-channel insights within their affiliate data. Affiliate managers are flying blind if they are still looking at siloed data that only shows last click wins in the affiliate channel. Here is a simple example to illustrate what I mean. If the affiliate channel represents 15% of total online results, then affiliate managers are looking at less than 15% of the data if it doesn’t include cross-channel data.

Question: Please give us 1-3 reasons why marketers should attend AM Days 2016.

Todd: Great content, networking, and learning opportunities in an intimate environment.

Question: If you were to leave online advertisers, merchants and affiliate managers with one piece of advice, what would it be?

Todd: Embrace data! You don’t know what you don’t know. Data can help you discover so much about your channel and business. The more you know, the more valuable you are to your company.

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Don’t miss Todd’s conference presentation, How to Champion (or Defend) the Affiliate Channel Through Incrementality, at Affiliate Management Days on Monday, April 4, 2016, from 10:15-11:00am. Click here to register for attendance.

 

In anticipation of his presentation at Affiliate Management Days entitled Detecting & Preventing Affiliate Theft, our very own Geno Prussakov interviewed Adam Riemer, President at Adam Riemer Marketing. View the Q-and-A below to learn more about Adam’s thoughts about affiliate marketing, in general, and the management of affiliate programs, in particular. Also, glimpse what’s in store for the AM Days 2016 conference.

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Question: If you were to emphasize one important issue that every affiliate manager should be paying more attention to, what would it be and why?

Adam: Attribution.  Even partners who refer 80% new customers might not be adding much if any value.  The true test is knowing how the person found you, when the affiliate interacted with them and if the sale would have closed without them.

Question: What do you believe to be the main areas of opportunity in 2016 – for online marketers, in general, and for affiliate marketers, in particular?

Adam: SEO…soo many huge stores and merchants are failing on content and answering questions.  By knowing what Google is looking for and making it happy with quick loading pages and content optimized to provide solutions, you can build a resource that drives traffic and revenue.

Question: What do you believe to be the biggest challenge advertisers with affiliate programs face, and what steps could help them overcome it?

Adam RiemerAdam: Realizing what adds value to a partner when you’re doing recruitment and keeping your affiliate manager focused.  Affiliate recruitment is very tedious and boring…however customizing each email and outreach is the key to driving success.  Creating a rewards system that also gives you a break from the same boring thing is hard to do but vital in order to keep your manager motivated.  By keeping your manager motivated you can keep them focused on making all outreach relevant for the potential partner.  By creating a good pitch that is relevant, you can beat out other vendors and get more partners to join your programs.  That is the hardest thing for affiliate programs.

Question: Please give us 1-3 reasons why marketers should attend your AM Days 2016 presentation, Detecting & Preventing Affiliate Theft.

Adam:

  1. You’ll learn to detect theft in many forms and how to explain it to others
  2. Discover how to attribute affiliate’s value properly
  3. You’ll learn how to optimize your affiliate’s sites so that they earn more and in turn become loyal to you.  This could also result in more sales for you.
  4. You’ll be able to go home and save your company money as well as have advice on growing revenue
  5. You’ll learn some tools you can use to track, monitor and remove theft or poaching

Question: If you were to leave online advertisers, merchants and affiliate managers with one piece of advice, what would it be?

Adam: Go with what your gut tells you when you have questions about an affiliate.  Listening to the network recommendation or affiliate saying they’re following your guidelines is the biggest mistake I see.

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Don’t miss Adam’s conference presentation, Detecting & Preventing Affiliate Theft, at Affiliate Management Days on Monday, April 4, 2016, from 4:15-5:00pm. Click here to register for attendance.

Did you know that Affiliate Management Days have an affiliate program?

AM Days Affiliate Program

Whether you knew of this or not, there are affiliates out there who are already successfully monetizing their online efforts through our affiliate program.

The below screenshot (of a conference registration that was referred to us just a few hours ago) exemplifies what kind of money others are earning with us:

AM Days on ShareASale

We are on ShareASale affiliate network, paying 15% commission, at 60-days’ cookie life, and currently registering a steady 3.32% conversion rate and a $117.63 EPC.

Join AM Days’ affiliate program and start making money off of registrations that you refer. The next show is just 5.5 weeks away, and registrations are picking up daily. Cash in on the trend!!

In anticipation of his keynote presentation at Affiliate Management Days entitled Being the Signal Amidst the Noise, our very own Geno Prussakov interviewed keynote speaker Rand Fishkin, Wizard of Moz. View the Q-and-A below to learn more about Rand’s thoughts on digital marketing and also, glimpse what’s in store for the AM Days 2016 conference.

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Question: If you were to emphasize one important issue that every online marketer should be paying more attention to, what would it be and why?

Rand FishkinRand: Customer and audience empathy. I think too often, we get lost in optimizing ads and targeting keywords and we lose sight of who’s in our audience, what influences them, what they are paying attention to vs. avoiding, and how they perceive our content and our marketing. When I see folks who are having tremendous success with their web marketing efforts, it’s always because they start from a place of great understanding about their audience. They know what problems resonate, they understand their competitive space and what folks are substituting for their products/services, they know what sites they visit, which people they follow, what social networks they use, what apps they install, and why. Most importantly, they know what makes for a qualified buyer and they’re constantly asking the question “what makes some qualified buyers NOT buy?”

Question: What was the most important marketing lesson that you learned in 2015?

AM Days

Rand: As Moz broadened its product offerings from just one product to several, we’ve learned how hard it is to have a brand that’s known for many things vs. known for just one thing. I don’t think it’s an impossible challenge to conquer, and there are smart reasons for growing product offerings (resiliency from market forces and distribution of risk are two big ones), but the power of having a brand associated with a space (e.g. SEO = Moz) is inimitably powerful and it’s going to be a challenging road to discover how to market in a multi-product world.

Outside of my personal business lessons, I think 2015 was also a big year for me to learn about the power of adding smart paid ad-targeting to a marketing mix. Adtech has gotten so good and so targeted (and so multi-faceted) that I think every great organic marketing strategy (content+search+social) can leverage a boost from the right paid channels, too.

Question: What do you believe to be the main areas of opportunity for online marketers in 2016?

Rand: We’ve observed organic reach on Facebook growing again, which is definitely a huge opportunity for brands that can get it right. Google’s mobile searches have also grown massively, and mobile search is an immense opportunity, too. Some of the social ad networks like Instagram, Pinterest, Snapchat, and Twitter are getting better and better with targeting and reach, too, and they’re often less expensive (if done right) per impression/conversion as FB and Google.

Question: What do you believe to be the biggest challenge that digital marketers now face, and what steps could help them overcome it?

Rand: Too many channels to consider and too much noise in potential customers’ online experiences. Both of these are really hard to overcome and require not just disciplined effort but a great degree of testing, iteration, and freedom to fail from marketing leaders and management. That latter one is insanely rare, but insanely powerful. Marketers who are given a long leash to try things, learn, fail, iterate, and try again are the ones who eventually find success. Those who have 30 days to make a successful foray into a brand new channel are the ones that barely have a chance.

Question: Please give us 1-3 reasons why marketers should attend your AM Days 2016 keynote speech, Being the Signal Amidst the Noise.

Rand: #1 – I’m going to help provide actionable tactics to help marketers fight through the noise and be the signal to their audiences

#2 – My presentation covers a wide range of channels and tactics, so no matter what you’re doing, you’ll almost certainly see some valuable techniques to try

#3 – My slides never have bullet points 🙂

Question: If you were to leave online advertisers, brands, and affiliate managers with one piece of advice, what would it be?

Rand: Don’t assume you know what your audience wants, who they follow, where they are online, or what makes them buy. Ask. Research. Validate. Your bottom line will thank you.

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Don’t miss Rand’s keynote presentation, Being the Signal Amidst the Noise at Affiliate Management Days on Monday, April 4, 2016, from 5:15-6:00pm. Click here to register for attendance.

 

It is hard to believe, but this year’s only Affiliate Management Days conference is only 5.5 weeks away (we’re holding the show in San Francisco on April 4-5, 2016), and our sponsorship/exhibit opportunities are nearly sold out.

Here is how the current list of (confirmed) sponsors looks:

Diamond

Gold

Silver

  • open

Bronze

Other levels

To view the full sponsorship sales kit, click the image below, or email Paul Gillis and hurry as spaces are limited!

AM Days 2016 sponsorships

In anticipation of his keynote panel presentation at Affiliate Management Days entitled 2016 Affiliate State of the Union, our very own Geno Prussakov interviewed Brian Littleton, Founder & CEO of ShareASale. View the Q-and-A below to learn more about Brian’s thoughts about affiliate marketing, in general, and the management of affiliate programs, in particular. Also, glimpse what’s in store for the AM Days 2016 conference.

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Question: If you were to emphasize one important issue that every affiliate manager should be paying more attention to, what would it be and why?

Brian:  Right now – Affiliate Managers should be paying attention to Affiliates.  So much attention has been placed on attribution, cost-control, mobile apps … all of the buzzwords of the day – and all of those are important pieces of the puzzle.  However, in the course of that time Affiliate Managers have gotten away from the core of this industry which is building relationships with Affiliates who can bring you customers.

Question: What do you believe to be the main areas of opportunity in 2016 – for online marketers, in general, and for affiliate marketers, in particular?Brian Littleton

Brian:  For retailers, the opportunity is still widely available to work with amazing content affiliates and publishers who are looking for retailers who are serious about this channel.  More and more of these types of affiliates are coming to Performance Marketing – and each time they are disappointed by a retailer either via low commission, or mis-management – that is an opportunity for a really strong retailer to snap up a quality affiliate and long term partner.  For affiliates?  The opportunities are endless and too many to list – the best part about this industry is that an affiliate will come up with something that isn’t even on my radar.

Question: What do you believe to be the biggest challenge advertisers with affiliate programs face, and what steps could help them overcome it?

Brian:  Solving the late-checkout / coupon / attribution dilemma is still important – although technology on ShareASale and others can easily be implemented to help.  The larger challenge comes mostly internally – as many other internal channels such as Search/Email/Re-Targeting/etc… are more likely to be given credit above the affiliate channel.  That mistake leads to affiliate programs incentive loaded for low value affiliates, and as a result, low value affiliates is all they get.  If you want to build a program with quality bloggers, content sites and top-of-funnel affiliates – then you have to get serious about rewarding those affiliates for the work that they do and not making internal excuses to pay them less due to channel conflict.

Question: Please give us 1-3 reasons why marketers should attend your AM Days 2016 presentation, 2016 Affiliate State of the Union.

Brian:  The panel of network and service providers is a fan favorite. We get great questions and have a great discussion every year – we’re really pleased to be included and looking forward to it!

AM DaysQuestion: If you were to leave online advertisers, merchants and affiliate managers with one piece of advice, what would it be?

Brian:  The same as I stated above – the opportunities are endless out there in the highly coveted world of content publishing, but it is competitive.  If you want to be in that space, you need to treat the content publisher in a different manner, and consider their perspective.

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Don’t miss Brian’s participation in the keynote panel, 2016 Affiliate State of the Union, at Affiliate Management Days on Tuesday, April 5, 2016, from 8:40am-10:25am. Click here to register for attendance.

After their successful introduction at our 2015 show, Lunches with Super Affiliates are back on the agenda of the upcoming 2016 Affiliate Management Days conference.

Lunches with Super Affiliates provide an environment for the conference’s attendees to meet some of the most coveted super affiliates — in an informal atmosphere. There is no extra cost to attend these as they are a part of the general agenda and are meant to enhance your overall experience at AM Days.

We do realize that besides education and networking, AM Days’ attendees are also interested in meeting the world’s top affiliates. This is exactly why I have reached out to numerous super affiliates, inviting them to join us in San Francisco on April 4-5, 2016. You may view the logos (with respective links) of the top affiliates who have already committed below.

Day 1 (April 4, 2016)

Billaway

DealsPlus

Dealmoon

download-logo

GoodShop

upsellit

Day 2 (April 5, 2016)

Ebates

imwave

PromoCodes.com

ReviTrage

SlickDeals

Verified Purchase

 

As you may see, we are doing everything possible to diversify the selection of the participating super affiliates. At the present time, we have an array of promotional methods represented (paid search, social, reviews, retargeting and remarketing, deals/discounts, and more).

Register today for Affiliate Management Days 2016 to take advantage of this opportunity to find and meet some of the world’s top super affiliates — all in one place!

If you are an affiliate reading this, and interested in the opportunity, email me and let’s talk. I may still have room for you.

In anticipation of his keynote presentation at Affiliate Management Days entitled eBay at 20: Lessons From the Journey, our very own Geno Prussakov interviewed John Toskey, Global Director of eBay Partner Network. View the Q-and-A below to learn more about John’s thoughts about affiliate marketing, in general, and the management of affiliate programs, in particular. Also, glimpse what’s in store for the AM Days 2016 conference.

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Question: If you were to emphasize one important issue that every affiliate manager should be paying more attention to, what would it be and why?

John: Understanding the real value of each partnership.  There isn’t a right or wrong answer, but it depends on the value that you and your management want out of the channel.  Is it around converting and closing the deal?  More up funnel to gain share of voice and consideration?  Your affiliate program can add value in many different ways and the decisions you make day to day should be supporting that vision.

Question: What was the most important marketing lesson that you learned in the course of 2015?


John ToskeyJohn: 
Helping my executive team understand how affiliate (or CPA in general) fits in with our broader internet marketing strategy.  There are gaps in other channels around new customer acquisition and retention, and between upper funnel and lower funnel.  Different types of affiliates help fill some of those gaps.

Question: What do you believe to be the main areas of opportunity in 2016 – for online marketers, in general, and for affiliate marketers, in particular?

John:  Increasing conversion has to be on the top of the list.  We can’t expect partners to send us more traffic if we don’t get better at converting it.  That can take the form of landing page testing or ensuring that we do our best to keep continuity in the user experience from screen to screen.

Question: What do you believe to be the biggest challenge advertisers with affiliate programs face, and what steps could help them overcome it?

John:  Probably cracking mobile.  Between more time spent in apps and a proliferation of mobile ad networks, publishers don’t see easy ways to integrate with traditional affiliate programs.  As long as a lot of money is being spent on CPM advertising on mobile devices, we’ll have a really tough time getting a share of the fastest growing source of traffic.  Even creating SDKs or other app-centric integrations doesn’t mean that they will be adopted, and tracking network quality and fraud in these environments isn’t well-established.

Question: Please give us 1-3 reasons why marketers should attend your AM Days 2016 presentation.

John: As the world’s largest online marketplace, eBay has been through a lot over the past 20 years.  Too often we repeat history and I think my session will present several case studies that other e-commerce companies can learn from to avoid making those same mistakes.

Question: If you were to leave online advertisers, merchants and affiliate managers with one piece of advice, what would it be?

John:  Know your partners.  Spend time with your partners.  Find out what your partners want and need to promote you and organize your road map around it.

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Don’t miss John’s keynote presentation eBay at 20: Lessons From the Journey at Affiliate Management Days on Tuesday, April 5, 2016, from 2:00pm-2:45pm. Click here to register for attendance.