Exactly a month from now (on March 18, 2014) in San Francisco I will be running the first affiliate program management workshop to be held as a part of the Affiliate Management Days show.
This seminar will be perfect for those who are looking for introductory/beginner level knowledge on affiliate marketing and how to effectively use an affiliate program in your online marketing mix. We will start the half-day workshop from exploring the industry of affiliate marketing, going into the key elements of affiliate programs, and learning how we can set up, launch, and then build a successful affiliate program.
During the “deep dive” part of the workshop I will cover what I call “the five pillars of affiliate program management.” More about them in the video below:
You can expect to come away equipped with tools and techniques to help you not only create a solid affiliate program, but also tackle affiliate recruitment, activation of stagnant affiliates, policing everyone’s compliance with your policies, supporting the communication channel, optimizing your program, streamlining all of the key processes.
If you are a beginning affiliate manager or a merchant/advertiser contemplating utilizing affiliate marketing to promote your businesses, products or services (through affiliates), let the workshop set the stage for the higher level material which we will cover during the two-day conference to follow.
For their first time ever, ClickBank has joined Affiliate Management Days as a Silver Sponsor.
I would like to hereby thank them for their support, welcome them aboard, and bring you a bit more information about ClickBank:
ClickBank is all about helping entrepreneurs worldwide reach their financial goals. By combining its digital commerce & marketing platform with its global marketing network, ClickBank has helped hundreds of thousands of entrepreneurs create, manage & sell digital products (e-books, how-to videos, audiobooks). From getting in shape & dating advice to learning how to start a business, ClickBank’s digital products are some of the hottest selling products online, which is why ClickBank consistently ranks as one of the most highly trafficked e-commerce platform with 30,000 digital transactions per day across 190 countries. [source]
Once again, thank you for your support, ClickBank! See you in San Francisco in 1 month and 2 days!!
For prospective sponsors, we still have a some sponsorship and exhibit opportunities available. You may view the options here and email Paul if you are interested in any of them. With the show coming up in just about 4 weeks, you want to contact him soon.
It was exciting to learn of their new product, cupCAKE, last month at Affiliate Summit. It is even more exciting to welcome CAKE aboard as the newest sponsor and exhibitor at our upcoming American Affiliate Management Days conference. This is going to be their first time exhibiting at the show, and needless to underscore now special first times always are. For everyone involved!
If you haven’t heard of CAKE before, they have been around for some time (founded in 2007), and here’s how they themselves describe what they offer:
CAKE is a marketing technology company providing a comprehensive enterprise suite of innovative business intelligence tools for the performance marketing industry. The company has also now launched cupCAKE, an affordable solution for small and medium sized affiliate marketers.
The CAKE SaaS proprietary marketing platforms are used by the world’s leading companies and the world’s largest customer-base of enterprise affiliate marketing networks and merchants. CAKE’s solutions are based on reliable, feature rich technology and are bolstered by the industry’s leading customer service and top tier technology partners — assuring the highest level of uptime. [source]
Welcome aboard, CAKE! Looking forward to seeing you at your first AM Days next month!!
For prospective sponsors, we still have a couple of exhibit opportunities available. You may see the sponsorships options here and let Paul know you’re interested in any of them. With the show coming up in just 4.5 weeks, you want to contact him soon.
We’re going retro by rolling back prices to Early Bird rates!
Keep up with today’s affiliate marketing strategies, but at yesterday’s prices. Now through Sunday (February 13 through February 16) only we are throwing rates back to Early Bird prices, giving you 400 more reasons to register now.
Join a community of leading marketers who are successfully leveraging affiliate programs for business growth.
Discover the convergence of thought provoking content, unmatched networking, the latest technologies, and more all at Affiliate Management Days in San Francisco, March 19–20, 2014. We promise to offer you the most valuable insight into how other online retailers are successfully implementing and managing their affiliate programs.
2 exciting days
25 information-packed sessions
A hands-on workshop
One amazing experience
No other event gives you more focused expertise on the latest tools and techniques to effectively and successfully manage affiliate programs.
Save $400.00 during our Throwback Thursday sale.
Register before February 17 with discount code TBT and you’ll re-live the glory days of Early Bird pricing. But don’t wait – this blast to the past won’t last past Sunday.
Not only is he a digital marketer I respect greatly; I am also honored to call him my friend. Of course, I am referring to Tim Ash of SiteTuners.
The two central topics of Tim’s responses to my questions have been conversionand mobile marketing.
For instance, when asked about an “area that every affiliate manager should be paying more attention too,” Tim said:
Conversion. Unless you actually have an absolutely unique product or service that people are willing to walk on broken glass to get to, the reality is that you are probably peddling something that has lots of competition in the minds of your audience.
Since you are reaching the ultimate buyers through an affiliate intermediary, you must influence and attract these middle-men. Since affiliates are all very practical mercenaries, you must have the best performing offers and pages.
The best way to lock in the loyalty of super affiliates is to relentlessly focus on your conversion rates and put more money in their pockets.
When, however, I asked him to “leave online advertisers, merchants and affiliate managers with one piece of advice for 2014,” without second thought Ash said:
Go do mobile versions of your top-performing offers!
For their first time ever, A4D has just joined Affiliate Management Days as a Bronze Sponsor.
We welcome them aboard, and would like to bring you a little more detail on what they are:
A4D is a full service “cost per acquisition” (CPA) network operating worldwide. A4D’s unique agency approach allows us to provide an unparalleled level of transparency and communication between our advertisers and publishers. This allows us to produce quality leads and sales, not just traffic. Unlike cost per click or cost per impression advertising, our performance marketing model means you can spend your budget on acquisitions, not just impressions. No set up fees, no long turnarounds. [source]
Thank you for your support, A4D, and looking forward to seeing you at your first AM Days next month!
LinkConnector is an affiliate network. Here is what they do exactly (in their own words):
Founded in 2004, LinkConnector is a Performance Marketing Network whose unique online application helps merchants and their affiliates build strong, strategic partnerships to maximize online revenues. LinkConnector maintains extreme network quality by rigorously backing its zero-tolerance fraud policy. LinkConnector has introduced exclusive technologies to the market that give its merchants and affiliates a strong advantage. With its custom tracking solutions and proprietary technologies (such as the Product Feed Search API, Coupon Compliance and patented Naked Link Technology), LinkConnector is serving many large online retailers and many of the industry’s most influential affiliates.
Thank you for your continued support, LinkConnector! We look forward to seeing you in San Francisco next month!!
We still have more Gold Level sponsorships available, and a number of other open opportunities. But you want to act fast! With the show being just five weeks away, there isn’t much time left to be included in the Conference Guide. See the sponsorships options here and let Paul know if you’re interested in any of them.
Three months from now — on May 13-14, 2014 to be exact — we will hold our second London conference. The agenda is already live, and the registration is open! Since we are still in our “Super Early Bird” period, you may save as much as £500.00 if you register by February 21, 2014.
Besides Conference-only and Workshop-only passes, we also sell Combo passes which include the half-day pre-conference workshop as well as the two days of the conference. Whichever pass you buy, the prices won’t ever be better than now — while Super Early Birds register. So register early to save up to £500.00 on your Affiliate Management Days London 2014 pass!!
So what are you going to do this year to get beyond the comfort of the couch in your living room? Real success happens outside that comfort zone.
Will you join the country’s top digital marketers at Affiliate Management Days in six weeks? No, not only the conference’s speakers, but also the marketing teams of some of the top online brands out there!
There is still time to register. Pass prices start from only $175. Get outside that comfort zone to learn how to make the most of your affiliate program, sifting the wheat from the chaff and building strong and mutually-complementary affiliate relationships.
For the fourth time in a row our friends at HasOffers have signed a sponsorship agreement with Affiliate Management Days. They sponsored, exhibited and spoke at every one of our previous U.S. shows — AM Days SF 2012, AM Days FL 2012, and AM Days SF 2013 — and they are now set to exhibit at the upcoming AM Days SF 2014 as the conference’s Bronze Sponsor.
If you are not yet familiar with the company, here’s what they do:
HasOffers provides unbiased attribution analytics for performance advertising. We believe that better attribution technology in the hands of online and mobile marketers creates higher performing advertising relationships that ultimately generate the best value for advertisers. We strive to provide unequaled technology to measure and manage advertising based on accurate attribution, timely reporting, and complete scalability. Our platforms are open and easy-to-integrate, built with expertise that is unmatched in performance advertising. [source]
Thank you, HasOffers, for your continuous support of our conference!
There is still a number of sponsorship opportunities available. If potentially interested, you may review your options here.