Last year, at our inaugural conference in London, Clare O’Brian of IAB UK spoke on the state of UK’s online performance marketing and what’s behind the numbers of IAB / PricewaterhouseCoopers 2013 study [more here]. This year, we’ve taken it a step further and are happy to welcome IAB UK as our official Association Partner in the United Kingdom. Here’s more on IAB:
The Internet Advertising Bureau (IAB) is the UK industry body for digital advertising, representing over 900 businesses engaged in digital marketing, including media owners and advertising networks. The IAB’s role is to help marketers find the best role for online and mobile advertising, promote understanding and good practice and to ensure a responsible medium. Further information is available at www.iabuk.net. [source]
If you haven’t yet registered for AM Days London 2014 the Early Bird rates are still in effect. However, they won’t last longer than this Friday. To save £300.00 register for the conference by 4 April!!