After a great launch of Affiliate Management Days in the United Kingdom earlier this year [more on AM Days London 2013 here and in this video], we are already planning our 2014 London event!
We’ve already sealed the dates and location, and opened our call for speakers… Here are the details:
Save the Date!
- When: May 13-14, 2014
- Where: London, UK
- Venue: Chelsea Football Club [details here]
Apply to Speak
We have opened our Call for Speakers, and if you are interested in presenting to advertisers/merchants or affiliate program managers, here is the information you need to know:
- Proposal deadline: December 16, 2013
- Apply here: Call for Speakers page
- IMPORTANT: Do not propose content previously presented elsewhere
- Accepted speakers will be notified by: December 25, 2013
- NEW: Based on the popularity of our “What Affiliates Actually Want & What You Can Forget” keynote panel in 2013, we are open to adding a number of other sessions to address the “Successful Affiliate Management Through Affiliates’ Eyes” theme. So, if you are an affiliate that has a good topic to share with affiliate managers and merchants, I strongly encourage you to submit your proposal as well.
We are interested in all things affiliate management, regardless of the subject or presenter’s background. Analysis and case study-based proposals, aiming at delivering actionable content, are strongly encouraged.
A corporate/in-house-based affiliate manager has emailed me:
One of these days I will make it out to your show. Any plans to do one on the East Coast?
We did, in fact, hold an East Coast show during the very first year of the conference’s launch — the Fort Lauderdale show in October 2012. It was a great one, full of engagement, networking, and high-level knowledge sharing.
However, due to numerous factors, the primary of which had been (a) our continuous strive to deliver a top-quality event every time we run one, and (b) our branching out to Europe, we made an uneasy decision to cut the number of U.S. shows from two to one in 2013. It will be the same next year. The only 2014 Affiliate Management Days conference we will run in the United States will take place in San Francisco on March 19-20 [full details of the show here]. There will be no East Coast show in 2014.
There will, however, be another show in London next year. We’ll announce the dates and other specifics shortly.
In the U.S. we’ll bring back our second show (either in Chicago or in Boston) as soon as the market is ready for one. Keep following our blog. It’ll be the first place where something like this will be announced.
Remember also that the Super Early Bird rates for the San Francisco 2014 show end in just 3 weeks! So, to save up to $700.00 on your pass, register by December 6, 2013.
I have just finished uploading affiliate banners for our upcoming 2014 conference, and wanted to draw your attention to this. Here are just a few of them for you to preview:
Many more banners (22 total now) are accessible to affiliates who wish to promote Affiliate Management Days SF 2014 via our ShareASale-based affiliate program.
If you aren’t yet aboard our affiliate program, join us today! We pay 15% commission, our average ticket is $1,040.87, cookie life – set at 60 days, we’re ShareASale-exclusive, and have our auto-deposit turned on too!
It seems like only yesterday I announced the dates (March 19-20, 2014) for Affiliate Management Days SF 2014, encouraging people to submit their speaking proposals for the show.
Today I am excited to announce that the full Agenda is live and you may view it here (or by clicking the below image).
Make sure to also check out the Speakers page here. We’ll have more than 30 affiliate marketing speakers of the highest caliber at the San Francisco show in March of 2014. No wonder why 2 hours ago an affiliate manager Tweeted:
The Registration is also open, and we are now in the Super Early Bird period. Pass prices (which start from only $125) will never be lower than this. So, for maximum savings register by December 6, 2014.
I hope to see you in San Francisco this coming Spring!!
Earlier this morning I Tweeted:
Businesses large and small — from all kinds of verticals (retail, hospitality, software, media, finance, energy, etc) – are sending their marketing managers to the inaugural European Affiliate Management Days next week.
Our first European conference will be held in London on May 15-16, 2013 [more here].
It will be a truly pan-European conference. Delegates from all over the Old World have already registered to attend. Here’s a sample (alphabetical) list of the top 10 countries (based on the number of attendees from various countries):
- United Kingdom
The conference is coming up next week, but there is still time to register. Register today to save £100.00 on your pass (versus the onsite price). And keep in mind, too, that each additional attendee from the same company registered at the same time receives an extra £100.00 off.
Yesterday evening I have finished uploading all photos taken by photographers who were working at Affiliate Management Days San Francisco 2013 last week. Here’s the final count:
The 549 photographs that were uploaded to Affiliate Management Days Facebook albums may all be viewed here, or by clicking the screenshot below.
Did you know that Affiliate Management Days London 2013, our inaugural European conference, is coming up in just 3 weeks? During this unique conference you will be able to:
- Hear experts dissect such vital topics as affiliate recruitment, communication, combating fraud, affiliate analytics, tracking and multi-channel attribution, m-commerce, international affiliate marketing, and much more.
- Discuss and find solutions to your most pressing professional challenges.
- Discover new technologies and developments to help you maximize the effectiveness of your affiliate marketing.
- Network with colleagues from around the globe.
- Attend receptions, and just enjoy London.
You’ll hear from such companies as IAB UK, Econsultancy, TagMan, Argos, all Europe’s major affiliate networks, as well as such affiliate marketing stars as Matthew Wood, Jason Spievak, Adam Riemer, Jim Banks, and many others [see the agenda here]. It is going to be one amazing show!
Whether you are a digital marketing manager, consultant, affiliate programme manager, researcher, affiliate network rep, or vendor who caters to the affiliate management market, you’ll have a blast. Register today!
In case you have missed our San Francisco 2013 show, which ended just two days ago, do know — you were missed too. We’ve had a great time, full of high-class content and networking opportunities. Don’t take my word for it — listen to what the conference’s attendees say:
Our inaugural European show is less than 4 weeks away. It takes place in London, England and you may learn more about it here. It’s not too late to register.
This is a live blog post from AMDays presented by Lisa Picarille.
Types of Trends
- Pop Culture – movies, music, fashion, technology, etc
- In the News – based on an events that take place or people that make headlines right now
- Celebrity, Personalities, people in the news – people the mean stream public are talking about
- Fads – these are more “out there” and not likely to last
- General – Design (Vintage, etc)
- Observing – TV, movies, music, magazines, language used in ads, people on the street, colours, behaviours, etc
- Personal Experience – what’s happening with your kids, friends, family
- Using Search – actively seeking trends and keywords
- Social media, Crowd sourcing
- Listening to your affiliates
Let Affiliates Help!
- Affiliates reach audiences you might not have access too
- Affiliates have loyal audiences
- Affiliates have built in trust and authority
- Affiliates are seeing things you might miss
- Affiliates specialize in niche topics
- Affiliates let you experiment without spending lots of money on campaigns
- Affiliates can expand your brand via social media.
Encouraging Affiliate Participation
- Include info in newsletter about subjects or trends you are looking into
- Making trend discussions part of the regular talks / communications with affiliates
- Don’t auto approve affiliates
- Create a calendar for affiliates about upcoming things that are trending or seasonal trends
- Ask affiliates to submit ideas news trends
- Offer special incentives for really cool ideas or base it on performance
- Run contests among affiliates to come up with ideas for quick campaigns based on trends or fads.
- Content – Microsites vs niche sites, specific pages, blogs, etc
- Offers – where to find offers that are related to trends
- Using Search – how to get ranked for trends
Measuring for ROI
- Set expectations
- Determine what success is for your business (more likes, more fan, more revenue, larger order value)
- Select specific affiliates so you can more closely monitor them
- Know your numbers
Be aware of what’s happening in your industry but be aware what’s happening in the general public that you can spin sales around, such as the World Cup in Brazil or the birth of the new King in England, and how you can leverage those trends through affiliates.
“Lies, damned lies and statistics” Mark Twain
This session does not focus on technology but rather how the human works. Instead it focuses on how to be a great analyst versus how to use a new tool. Right away Jim had my attention with his magnetic personality and excitement on the subject. I knew this was not going to be a boring statistical presentation.
How to be a great analyst you need to master these skills
- Understand the raw material: The worst thing you can have is really smart people making smart decisions on bad data
- Understand the tools: You have to understand what all the tools do for you and how they will solve your problems
- Understand the problem to be solved.
- We have to have a specific problem that everyone agrees upon and has a specific timeline
- Everyone has to be onboard from upper management to the implementer.
- There are only 3 business goals: raise revenue, save time and customer satisfaction
- Understand the art of analysis (the wonderful world of puzzles)
- Look for anomalies (errors and omissions, complaints, spikes & troughs, oddities. Things that makes you think ”hum that is funny”)
- Segmentation is key. If you only take an average of anything is always wrong.
- Work backwards. Look at that people who are completing the call to action and see how they got there. From there you can find out how to find more of them.
- Microconversions are essential. It is about getting the users to do one more click.
- Avoid the traps: if you torture statistics you can get it to say whatever you want it to say like . Correlation is not causation.
- At the end you need to have intelligence and intuition. For the intuition, you need to tone it down..day dream, relax
- Create a representation of reality through a model. All models are wrong, some models are useful – George Box. Whatever you figure out will change. They have a limited lifespan.
- Keep the model as simple as possible.
- Understand the art of communication
- Have an opinion, data to back it and a way to test it. Your opinion is your value!
- Do not deliver reports, tell stories
- Help individuals achieve goals. What’s in it for me.
- Don’t describe the data and be confident. It’s about probability and trends.
I have always loved analytis and recomendations. This session reaffirmed my passion. Well and there is one more thing I learned. According to Jim, if I review my data with a glass of wine, I will have better results. Now that is a new tactic I plan to implement immediately.